21. BRAIN FACTS
Average weight 1,350 grams
Contents by volume 1,700 mL
Approx 2% body weight
Consumes 20% energy
Contains some 100 billion
neurons
Connected by 180,000 km of
cabling
22. WHAT IS MEMORY
Memory is our ability to
encode, store, retain and
subsequently recall information and
past experiences in the human brain.
Facts
Events
Behavior
Responses
If you don’t use it, you lose it!
28. MEMORY AND AGING
As we age, our body changes physically
Our ability to heal is decreased
Bones become more brittle
Fat redistributes to different areas
Men – abdomen
Women – hips
Hair and skin become thinner
Brain functions may naturally slow
down
29. AS WE AGE …
Young Brain Aged Brain
More Activity Less Activity
32. WAYS OF ENHANCING MEMORY
Mnemonics
Acronym
DOH – Department of Health
NASA – National Aeronautical and Space Administration
Acrostics
Elizabeth it is in vain you say
"Love not" — thou sayest it in so sweet a way:
In vain those words from thee or L.E.L.
Zantippe's talents had enforced so well:
Ah! if that language from thy heart arise,
Breath it less gently forth — and veil thine eyes.
Endymion, recollect, when Luna tried
To cure his love — was cured of all beside —
His follie — pride — and passion — for he died.
33. WAYS OF ENHANCING MEMORY
Mnemonics
Rhyme
Grammar: "I before E, except after C"
Biology: "Kids Pour Catsup Over Fat Green Spiders"
(Groups in taxonomy -
Kingdom, Phylum, Class, Order, Family, and so on).
Astronomy: "My Very Educated Mother Just Served Us
Nothing" (the planets - Mercury, Venus, Earth, etc.)
Physics: "ROY G. BIV" (spectrum of visible light -
Red, Orange, Yellow, etc.)
Music: "Every Good Boy Does Fine" (treble clef scale - E-
G-B-D-F)
Calendar: "Thirty Days Hath September, April, June and
November. All the Rest Have Thirty-One, Except
February." (Months of the year having 30 or 31 days)
34. WAYS OF ENHANCING MEMORY
Principles: Use of Mnemonics
Imagination
Association
Location
35. MNEMONIC TECHNIQUE
The Link and Story Method
The link and story method is probably the most basic memory
technique, and is very easy to understand and use.
It works by coding information to be remembered into images and
then linking these images together into a story.
This helps to keep events in a logical order and can improve your
ability to remember information if you forget the sequence of
images.
Unfortunately they are both slightly unreliable as it is easy to
confuse the order of images or forget images from a sequence
37. MEMORY TEST - WORDS
1. TABLE 6. ORANGE
2. BOX 7. CAR
3. SCARF 8. RAT
4. FEATHER 9. SHIRT
5. CHILDREN 10.HOUSE
42. MEMORY TEST - WORDS
1. TABLE 6. ORANGE
2. BOX 7. CAR
3. SCARF 8. RAT
4. FEATHER 9. SHIRT
5. CHILDREN 10.HOUSE
43. MNEMONIC TECHNIQUE
The Journey System (Method of Loci)
The journey method is a powerful, effective method of
remembering lists of information, by imagining images and events
at stops on a journey.
As the journey used are distinct in location and form, one list
remembered using this technique is easy to distinguish from other
lists.
To use this technique you need to invest some time in preparing
journeys clearly in your mind. This investment pays off many times
over by the application of the technique.
49. MEMORY TEST - LISTS
Eggs, flour, cheese, bacon
, apples, salt, bread, bana
nas, milk, fish
50. MNEMONIC TECHNIQUE
The Number/Rhyme Mnemonic
The Number/Rhyme technique is a very effective method of
remembering lists. It works by 'pegging' the things to be
remembered to images rhyming with the numbers 0 – 9.
By driving the associations with numbers you have a good
starting point in reconstructing the images, you are aware if
information is missing, and you can pick up and continue the
sequence from anywhere within the list.
51. MNEMONIC TECHNIQUE
The Number/Rhyme Mnemonic
Zero is Snow Number Two is Shoe
Number One is Sun Number Three is Sea
52. MNEMONIC TECHNIQUE
The Number/Rhyme Mnemonic
Number Four is Door Number Six is Sticks
Number Five is Hive Number Seven is Heaven
53. MNEMONIC TECHNIQUE
The Number/Rhyme Mnemonic
Number Eight is Gate
Number Nine is Mine
57. MNEMONIC TECHNIQUE
Remember Names and Faces
Focus – PAY ATTENTION
File – Select an outstanding feature on
the face
Picture – Turn the name into a picture
Action – Place the picture on the face
with ACTION
Review – Review at the end of the day
70. Knowledge is power and knowing how to
enhance memory creates super power
memory.
Strong memory skills helps every
entrepreneur to interact and respond
appropriately.
An entrepreneur with super power
memory establishes a good business
relationship with prospective customers
and business partners.
71. We constantly and continuously meet new
people along the way.
Mastering the skills of remembering names
give every entrepreneur a positive impression
during social gatherings and interactions with
people.
We shake hands today, six weeks after, by
remembering and calling them
by their names, we build
friendship, rapport, relationship
and finally future business or partnerships.
74. SHORT TERM VS. LONG TERM
Sensory Memory Long Term
Impressions of sensory Info stored for long
information periods, usually a
Info stored for 200-200 lifetime
milli second Examples:
Example: Learned Behavior
Smell of body odor Eating
Taste of bad milk Getting Dressed
Short Term Going to the
Temporary Info bathroom
Info stored for seconds
to minutes
Example:
What are our names?