SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Broadsign.com/OOHFromHome
Drew Thachuk
Programmatic Partnerships, North America
|
Drew Thachuk
Programmatic Partnerships,
North America
|
PROGRAMMATIC DOOH
PROVIDES A BRAND
BUILDING CANVAS FOR
DIGITAL BUYERS
|
The use of automation and data
to discover audiences and
activate OOH screens
WHAT IS
PROGRAMMATIC
DOOH?
|
PROGRAMMATIC
An automated process where data, technology and
software consolidate information into a single dashboard.
A single dashboard allows for automated reporting across
various publishers against unified metrics.
Because real-time data is used, optimization can happen
frequently.
Execution can also be based on many triggers such as time
of day, traffic and weather conditions, allergy reports, sport
scores, Instagram activity, proximity to social events, etc.
TRADITIONAL
A manual process involving multiple steps, salespeople,
RFPs, and revisions of orders.
Tracking results is difficult because data is across
various OOH publishers.
Typically optimization happens after a campaign
is completed.
Flexibility in execution is limited to a the capabilities of
individual publishers.
|
303%
increases in Reach
4x
more online activations
68%
lifts foot traffic
|
BESPOKE DOOH
DSPs + OMNICHANNEL
DSPs
|
BENEFITS OF
BESPOKE DOOH DSPs
● Built Specifically for pDOOH
● Robust Planning Tools
● Agile, quickly adapt new
API’s and DOOH Technology.
● DOOH Product development
is prioritized.
|
BENEFITS OF
OMNICHANNEL DSPs
● Pulse on consumer behavior
● Unique campaigns that can
include DOOH + Audio,
Mobile, Diplay, Video etc.
● Easy access to a data
marketplace and audiences
● Full funnel analysis and
media mix modelling
|
“Good to know! But when are we going over the
omnichannel ad experiences?”
|
Planning /
Discovery
Retargeting based
on exposure
Proximity
Triggering
THE 3 PILLARS OF
OMNICHANNEL AD EXPERIENCES
|
CREATE MATCH INDEX ACTIVATE
BASED ON A BRAND PERSONA
PLANNING & DISCOVERY
|
Sally needs some
health food
Exposed to
roadside
Exposed to
grocery DOOH
}
Retargeted with in home
media based on OOH
Exposure
● Watching Connected TV
● Browsing Apps
● Browsing Web
● Listening to a podcast
● Playing an online game
● Browsing Social
RETARGETING USE CASE
|
PROXIMITY USE CASE
Sally needs some
health food
Ad served at entrance
of grocery store
Real time proximity trigger
that can serve mobile ads
while Sally is browsing her
mobile phone within the
grocery store.
}
Ad served on mobile
|
HOW IS THIS ACHIEVED?
Audience
graph
Identity
management
pDOOH
location
|
Omnichannel DSPs have most of
the necessary information to do
this on their own, in certain cases
we use a consultative approach
Retargeting
audience passed
to the DSP’s data
marketplaceEXTENSION TO
BRAND
BUILDING
EFFORTS
Retargeting can be
layered on top of:
● connected tv
● audio
● console gaming
● other brand
formats
Proximity triggers can
be layered on top of:
● mobile display
● mobile video
Proximity
triggers passed
to the DSP’s data
marketplace
Retargeting
audience passed
to the DSP’s data
marketplace
Retargeting And
proximity triggers can
be layered on top of:
● any programmatic
media format that
is optimized
towards direct
response
Proximity
triggers passed
to the DSP’s data
marketplace
COMPLEMENT
DIRECT
RESPONSE
EFFORTS
pDOOH
CAMPAIGN
OMNICHANNEL
DEMAND SIDE
PLATFORM
MASS AWARENESS
|
EXTENSION TO
BRAND
BUILDING
EFFORTS
Coordinated effort
between the ad agency
/ client and DSP
COMPLEMENT
DIRECT
RESPONSE
EFFORTS
OMNICHANNEL
DEMAND SIDE
PLATFORM
BESPOKE
DOOH DSP
pDOOH
CAMPAIGN
MASS
AWARENESS
|
TRENDS +
PREDICTIONS
|
OMNICHANNEL
EXECUTIONS
TRENDS + PREDICTIONS
|
BESPOKE DSPs = OPEN
TRENDS + PREDICTIONS
|
MOBILE
AUDIO
CTV
DISPLAY
NATIVE
pDOOH
|
BESPOKE DOOH
will drive healthy competition.
TRENDS + PREDICTIONS
|
OMNICHANNEL DSPs
will build robust planning
and discovery tools
TRENDS + PREDICTIONS
|
What is important to
your team?
Consider pDOOH a
digital channel.
Existing omnichannel
dsp partner?
Ask about pDOOH
Haven’t seen a demo from
a bespoke dooh dsp...get
one in the calendar
Ask tough questions
about data, privacy,
transparency.
Specific use case for
omnichannel pDOOH
activations?
WHAT’S NEXT
|
SUPPLY SIDE
PLATFORM
DOOH AD
SERVER
DEMAND SIDE
PLATFORM
Broadsign.com/OOHFromHome
Please join us for these upcoming webinars
Evolving your business for
programmatic: sales,
operations, finance and more
May 28, 2020 at 1PM ET
Six steps to add digital to
your OOH business
June 11, 2020 at 1PM ET
How impressions are
measured in OOH
June 18, 2020 at 1PM ET
Q&A

Weitere ähnliche Inhalte

Was ist angesagt?

Programmatic Advertising For Dummies
Programmatic Advertising For DummiesProgrammatic Advertising For Dummies
Programmatic Advertising For DummiesDecisive
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
WTF Programmatic Dictionary
WTF Programmatic DictionaryWTF Programmatic Dictionary
WTF Programmatic Dictionarycpxmarketing
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsVaishali Singh
 
Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.GameCamp
 
Programmatic Advertising for Beginners
Programmatic Advertising for BeginnersProgrammatic Advertising for Beginners
Programmatic Advertising for BeginnersSyed M Salman
 
Programmatic Advertising Explained
Programmatic Advertising ExplainedProgrammatic Advertising Explained
Programmatic Advertising ExplainedTodd Ebert
 
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
 
A History of Programmatic Media
A History of Programmatic MediaA History of Programmatic Media
A History of Programmatic MediaThe Media Kitchen
 
Performance Marketing Strategy
Performance Marketing StrategyPerformance Marketing Strategy
Performance Marketing StrategyPaul Skirbe
 
Search Engine Optimization in Digital Marketing
Search Engine Optimization in Digital MarketingSearch Engine Optimization in Digital Marketing
Search Engine Optimization in Digital MarketingCitibank N.A.
 
Nuances of Digital Media Planning
Nuances of Digital Media PlanningNuances of Digital Media Planning
Nuances of Digital Media PlanningAnandan Pillai
 
Edu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads FundamentalsEdu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads FundamentalsEdu4Sure
 
How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
 
Chapter Four- 4 Digital Display Advertisement (DDA)
Chapter Four- 4 Digital Display Advertisement (DDA)Chapter Four- 4 Digital Display Advertisement (DDA)
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
 
WTF is programmatic advertising?
WTF is programmatic advertising?WTF is programmatic advertising?
WTF is programmatic advertising?Filipp Paster
 
Programmatic Advertising 101
Programmatic Advertising 101Programmatic Advertising 101
Programmatic Advertising 101Rubicon Project
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic MarketingOgilvy Consulting
 

Was ist angesagt? (20)

Programmatic Advertising For Dummies
Programmatic Advertising For DummiesProgrammatic Advertising For Dummies
Programmatic Advertising For Dummies
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
WTF Programmatic Dictionary
WTF Programmatic DictionaryWTF Programmatic Dictionary
WTF Programmatic Dictionary
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & Metrics
 
Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.
 
Programmatic Advertising for Beginners
Programmatic Advertising for BeginnersProgrammatic Advertising for Beginners
Programmatic Advertising for Beginners
 
Programmatic Advertising Explained
Programmatic Advertising ExplainedProgrammatic Advertising Explained
Programmatic Advertising Explained
 
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...
 
A History of Programmatic Media
A History of Programmatic MediaA History of Programmatic Media
A History of Programmatic Media
 
Google tag manager
Google tag managerGoogle tag manager
Google tag manager
 
Performance Marketing Strategy
Performance Marketing StrategyPerformance Marketing Strategy
Performance Marketing Strategy
 
Search Engine Optimization in Digital Marketing
Search Engine Optimization in Digital MarketingSearch Engine Optimization in Digital Marketing
Search Engine Optimization in Digital Marketing
 
Nuances of Digital Media Planning
Nuances of Digital Media PlanningNuances of Digital Media Planning
Nuances of Digital Media Planning
 
Edu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads FundamentalsEdu4Sure - Google Ads Fundamentals
Edu4Sure - Google Ads Fundamentals
 
How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023
 
Chapter Four- 4 Digital Display Advertisement (DDA)
Chapter Four- 4 Digital Display Advertisement (DDA)Chapter Four- 4 Digital Display Advertisement (DDA)
Chapter Four- 4 Digital Display Advertisement (DDA)
 
WTF is programmatic advertising?
WTF is programmatic advertising?WTF is programmatic advertising?
WTF is programmatic advertising?
 
Programmatic Advertising 101
Programmatic Advertising 101Programmatic Advertising 101
Programmatic Advertising 101
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
 
Sketch digital marketing-proposal
Sketch digital marketing-proposalSketch digital marketing-proposal
Sketch digital marketing-proposal
 

Ähnlich wie Using Programmatic DOOH to Create Omnichannel Ad Experiences

The Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering ProgrammaticThe Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering ProgrammaticHanapin Marketing
 
Programmatic Branding: Moving Beyond Direct Response
Programmatic Branding: Moving Beyond Direct ResponseProgrammatic Branding: Moving Beyond Direct Response
Programmatic Branding: Moving Beyond Direct ResponseDigiday
 
SEO: Just Enough To Be Dangerous Today, Tomorrow & Beyond
SEO: Just Enough To Be Dangerous Today, Tomorrow & BeyondSEO: Just Enough To Be Dangerous Today, Tomorrow & Beyond
SEO: Just Enough To Be Dangerous Today, Tomorrow & BeyondRenee Girard
 
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Digiday
 
Summary of Stacey Delaney's presentation from SAGE 2016
Summary of Stacey Delaney's presentation from SAGE 2016Summary of Stacey Delaney's presentation from SAGE 2016
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
 
Programmatic Advertising Solutions for Retailers and Brands
Programmatic Advertising Solutions for Retailers and BrandsProgrammatic Advertising Solutions for Retailers and Brands
Programmatic Advertising Solutions for Retailers and BrandsVeronika Sonsev
 
Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment Crunch Simply Digital
 
Oregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in OmnichannelOregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in OmnichannelKelly Robb
 
Webinar: How to Get Started With AppMachine
Webinar: How to Get Started With AppMachineWebinar: How to Get Started With AppMachine
Webinar: How to Get Started With AppMachineResellerClub
 
Reach targeted audience segments with top-quality 3rd party data.
Reach targeted audience segments with top-quality 3rd party data.Reach targeted audience segments with top-quality 3rd party data.
Reach targeted audience segments with top-quality 3rd party data.reklamajans
 
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at BidtellectData Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
 
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's GuideWhy [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
 
Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro
 
Acceleration Digitalintelligence
Acceleration DigitalintelligenceAcceleration Digitalintelligence
Acceleration Digitalintelligencearcagility
 
Digital Strategy with Dyer & Blomfield
Digital Strategy with Dyer & BlomfieldDigital Strategy with Dyer & Blomfield
Digital Strategy with Dyer & BlomfieldMatty Blomfield
 
Level Up Search Marketing
Level Up Search Marketing Level Up Search Marketing
Level Up Search Marketing a|muse digital
 
Proximity Marketing Essentials by Leantegra
Proximity Marketing Essentials by LeantegraProximity Marketing Essentials by Leantegra
Proximity Marketing Essentials by LeantegraLeantegra
 

Ähnlich wie Using Programmatic DOOH to Create Omnichannel Ad Experiences (20)

The Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering ProgrammaticThe Top 5 FAQ's When Considering Programmatic
The Top 5 FAQ's When Considering Programmatic
 
G4-mediakit
G4-mediakitG4-mediakit
G4-mediakit
 
Programmatic Branding: Moving Beyond Direct Response
Programmatic Branding: Moving Beyond Direct ResponseProgrammatic Branding: Moving Beyond Direct Response
Programmatic Branding: Moving Beyond Direct Response
 
SEO: Just Enough To Be Dangerous Today, Tomorrow & Beyond
SEO: Just Enough To Be Dangerous Today, Tomorrow & BeyondSEO: Just Enough To Be Dangerous Today, Tomorrow & Beyond
SEO: Just Enough To Be Dangerous Today, Tomorrow & Beyond
 
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15
 
Summary of Stacey Delaney's presentation from SAGE 2016
Summary of Stacey Delaney's presentation from SAGE 2016Summary of Stacey Delaney's presentation from SAGE 2016
Summary of Stacey Delaney's presentation from SAGE 2016
 
vj.pptx
vj.pptxvj.pptx
vj.pptx
 
Programmatic Advertising Solutions for Retailers and Brands
Programmatic Advertising Solutions for Retailers and BrandsProgrammatic Advertising Solutions for Retailers and Brands
Programmatic Advertising Solutions for Retailers and Brands
 
Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment
 
SpotXchange
SpotXchange SpotXchange
SpotXchange
 
Oregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in OmnichannelOregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in Omnichannel
 
Webinar: How to Get Started With AppMachine
Webinar: How to Get Started With AppMachineWebinar: How to Get Started With AppMachine
Webinar: How to Get Started With AppMachine
 
Reach targeted audience segments with top-quality 3rd party data.
Reach targeted audience segments with top-quality 3rd party data.Reach targeted audience segments with top-quality 3rd party data.
Reach targeted audience segments with top-quality 3rd party data.
 
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at BidtellectData Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
 
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's GuideWhy [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
 
Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015
 
Acceleration Digitalintelligence
Acceleration DigitalintelligenceAcceleration Digitalintelligence
Acceleration Digitalintelligence
 
Digital Strategy with Dyer & Blomfield
Digital Strategy with Dyer & BlomfieldDigital Strategy with Dyer & Blomfield
Digital Strategy with Dyer & Blomfield
 
Level Up Search Marketing
Level Up Search Marketing Level Up Search Marketing
Level Up Search Marketing
 
Proximity Marketing Essentials by Leantegra
Proximity Marketing Essentials by LeantegraProximity Marketing Essentials by Leantegra
Proximity Marketing Essentials by Leantegra
 

Kürzlich hochgeladen

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 

Kürzlich hochgeladen (20)

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 

Using Programmatic DOOH to Create Omnichannel Ad Experiences

  • 4. | PROGRAMMATIC DOOH PROVIDES A BRAND BUILDING CANVAS FOR DIGITAL BUYERS
  • 5. | The use of automation and data to discover audiences and activate OOH screens WHAT IS PROGRAMMATIC DOOH?
  • 6. | PROGRAMMATIC An automated process where data, technology and software consolidate information into a single dashboard. A single dashboard allows for automated reporting across various publishers against unified metrics. Because real-time data is used, optimization can happen frequently. Execution can also be based on many triggers such as time of day, traffic and weather conditions, allergy reports, sport scores, Instagram activity, proximity to social events, etc. TRADITIONAL A manual process involving multiple steps, salespeople, RFPs, and revisions of orders. Tracking results is difficult because data is across various OOH publishers. Typically optimization happens after a campaign is completed. Flexibility in execution is limited to a the capabilities of individual publishers.
  • 7. | 303% increases in Reach 4x more online activations 68% lifts foot traffic
  • 8. | BESPOKE DOOH DSPs + OMNICHANNEL DSPs
  • 9. | BENEFITS OF BESPOKE DOOH DSPs ● Built Specifically for pDOOH ● Robust Planning Tools ● Agile, quickly adapt new API’s and DOOH Technology. ● DOOH Product development is prioritized.
  • 10. | BENEFITS OF OMNICHANNEL DSPs ● Pulse on consumer behavior ● Unique campaigns that can include DOOH + Audio, Mobile, Diplay, Video etc. ● Easy access to a data marketplace and audiences ● Full funnel analysis and media mix modelling
  • 11. | “Good to know! But when are we going over the omnichannel ad experiences?”
  • 12. | Planning / Discovery Retargeting based on exposure Proximity Triggering THE 3 PILLARS OF OMNICHANNEL AD EXPERIENCES
  • 13. | CREATE MATCH INDEX ACTIVATE BASED ON A BRAND PERSONA PLANNING & DISCOVERY
  • 14. | Sally needs some health food Exposed to roadside Exposed to grocery DOOH } Retargeted with in home media based on OOH Exposure ● Watching Connected TV ● Browsing Apps ● Browsing Web ● Listening to a podcast ● Playing an online game ● Browsing Social RETARGETING USE CASE
  • 15. | PROXIMITY USE CASE Sally needs some health food Ad served at entrance of grocery store Real time proximity trigger that can serve mobile ads while Sally is browsing her mobile phone within the grocery store. } Ad served on mobile
  • 16. | HOW IS THIS ACHIEVED? Audience graph Identity management pDOOH location
  • 17. | Omnichannel DSPs have most of the necessary information to do this on their own, in certain cases we use a consultative approach Retargeting audience passed to the DSP’s data marketplaceEXTENSION TO BRAND BUILDING EFFORTS Retargeting can be layered on top of: ● connected tv ● audio ● console gaming ● other brand formats Proximity triggers can be layered on top of: ● mobile display ● mobile video Proximity triggers passed to the DSP’s data marketplace Retargeting audience passed to the DSP’s data marketplace Retargeting And proximity triggers can be layered on top of: ● any programmatic media format that is optimized towards direct response Proximity triggers passed to the DSP’s data marketplace COMPLEMENT DIRECT RESPONSE EFFORTS pDOOH CAMPAIGN OMNICHANNEL DEMAND SIDE PLATFORM MASS AWARENESS
  • 18. | EXTENSION TO BRAND BUILDING EFFORTS Coordinated effort between the ad agency / client and DSP COMPLEMENT DIRECT RESPONSE EFFORTS OMNICHANNEL DEMAND SIDE PLATFORM BESPOKE DOOH DSP pDOOH CAMPAIGN MASS AWARENESS
  • 21. | BESPOKE DSPs = OPEN TRENDS + PREDICTIONS
  • 23. | BESPOKE DOOH will drive healthy competition. TRENDS + PREDICTIONS
  • 24. | OMNICHANNEL DSPs will build robust planning and discovery tools TRENDS + PREDICTIONS
  • 25. | What is important to your team? Consider pDOOH a digital channel. Existing omnichannel dsp partner? Ask about pDOOH Haven’t seen a demo from a bespoke dooh dsp...get one in the calendar Ask tough questions about data, privacy, transparency. Specific use case for omnichannel pDOOH activations? WHAT’S NEXT
  • 27. Broadsign.com/OOHFromHome Please join us for these upcoming webinars Evolving your business for programmatic: sales, operations, finance and more May 28, 2020 at 1PM ET Six steps to add digital to your OOH business June 11, 2020 at 1PM ET How impressions are measured in OOH June 18, 2020 at 1PM ET
  • 28. Q&A