2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
Edify School SWOT Analysis
Expansion Plans
Industry Analysis
Competitive Landscape
Recent News
Appendix
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3. Executive Summary
• Edify School (Edify) is a division of Company 1. and was established in 20‐‐
Company
• The company is headquartered in City 1 and has established X centres in India so far
Description
• The company is ISO 90‐‐: 20‐‐ certified and provides Service A
Business Model • It primarily functions under two broad categories, self‐owned centres and franchised centres
• The company’s Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of
concern
SWOT Analysis • Edify can reap significant benefits owing to Opportunity 1 while threat 1 may have an adverse affect on the
strategic initiatives and growth prospects of the organization
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into
Segments B, C, D and E
• Formal education system includes segments such as Segment J. K etc, whereas the informal education
Industry Analysis system includes key segments such as M, N and O
• The K‐12 segment alone accounts for y per cent of the overall Indian education industry and is expected to
grow at a CAGR of z per cent to reach INR Q mn by 20‐‐
• The government’s contribution towards public spending on education is ~c per cent of the GDP
• Key competitors for the company can be enlisted as: Competitor 1 and competitor 2
Competitive
• Competition in the K‐12 industry is increasing steadily with many private chains opening their schools in
Landscape different regions of the country
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry • Edify School (Edify) is a division of Company 1. and was
established in 20‐‐
• Company 1. is an initiative of Group 1 and was established in 20‐‐
Corporate Address
• The company is headquartered in City 1 and has established X
centres in India so far
• The company is ISO 90‐‐: 20‐‐ certified and provides Service A
LE
• Edify is a co‐educational institute which is affiliated to Board 1
Tel No. • Edify School follows an unique Methodology 1 for teaching with
Fax No.
P
a flexible and diverse‐ style approach
• Edify encourages overall development of a child by encouraging
M
Co‐curricular activities like a, b , c , d etc
SA
Website • The school provides various benefits to its students by providing
facilities such as e, f , g, h etc
Year Founded • To facilitate better parenting, Edify has organized events like ‐
• Event 1
Ownership • Event 2
• Event 3
Revenue • Event 4
Fiscal Year End
Competitors
Brief History
20‐‐: Company 1 was established
Source:
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5. Offices & Centres – India
LE
MP
S A
Region
Centres
/State
State 1 ‐‐
State 2 ‐‐
State 3 ‐‐
State 4 ‐‐
HQ Office
State 1 ‐‐ Centres
Group 1 School
Note: The mappings exhibit major cities with multiple centres
Source This may not include all centres of the company
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9. Industry Analysis
K‐12 Market – Overview Size & Growth
• The K12 Market in India is expected to grow at a CAGR of a per
cent reaching INR Y bn by 20‐‐ INR mn
E
• It accounts for approximately z per cent of the overall education 2,000
L
market in India a % Y
P
• Among the total students enrolled in this space, c% of students 1,500
M
access private K12 institutions while d % of the revenues are X
1,000
generated by private unaided schools
S A
• The market is regulated by the Ministry of Human Resource
Development with institutions required to operate as not‐for‐
profit institutes set up under a Trust/ Society
• Government has taken various initiatives towards developing
500
0
20‐‐ 20‐‐e
the market which includes:
• Initiative 1 Market Segmentation – No. of Schools
• Initiative 2
• Some of the major drivers identified in the market include: Private
• Driver 1 g%
• Driver 2
• Driver 3
• Driver 4
h %
Public
Source:
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10. Competitive Landscape (2/2)
Competitive Scenario
Company Name Billabong Edify Pearson Shemford Shemrock
Number of Centres
Study Centres ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone 1 M NA M H H
Zone 2 NA L NA M NA
Zone 3 H M L L NA
Zone 4 L H H M NA
Major Market Segmentation (courses/subjects)
Courses Offered:
Course 1
Course 2
Course 3
Course 4
Source: SAMPLE H: High; L: Low; M: Medium Offered Not Offered
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11. Thank you for the attention
Edify School is a part of Netscribes’ Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E‐Mail: gagan.uppal@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
About Netscribes
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This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
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