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Direct Mail Falls, E-mail Soars

The Internet has put another print medium in its crosshairs: direct mail. The popularity of e-mail marketing is set to skyrocket as a result. This report details our forecast for a dramatic 39% drop in direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising.  

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Direct Mail Falls, E-mail Soars

  1. 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Direct Mail Falls, E-mail Soars Published on May 2009 Report Summary The Internet has put another print medium in its crosshairs: direct mail. The popularity of e-mail marketing is set to skyrocket as a result. This report details our forecast for a dramatic 39% drop in direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising. Table of Content Introduction CHAPTER 1 - Return to sender: Direct mail's decline Fig. 1.1: Direct mail dominated the 2008 advertising landscape Fig. 1.2: Next 5 years: Direct mail suffers largest drop Fig. 1.3: U.S. mail deliveries: On the way down Fig. 1.4: Nearly half of adults don't buy what direct mail sells CHAPTER 2 - The rise of e-mail marketing Fig. 2.1: E-mail advertising: Leading ad expenditure in 2008 and 2013 Fig. 2.2: Advertisers' intent: Trouble for display, increase for e-mail Fig. 2.3: Permission-based e-mail: Proceed with caution Fig. 2.4: Scatter gram: E-mail ad revenue for 190 local sites CHAPTER 3 - E-mail's big drivers: Coupons and promotions Fig. 3.1: Hand-in-glove rise for interactive promotions and e-mail advertising Fig. 3.2: Coupon sources: Sunday newspaper still No. 1 Fig. 3.3: Advertising is among the most-read part of newspapers Fig. 3.4: Toledo.com's weekly entertainment e-mail Conclusions Appendix A: THE CAN-SPAM Act of 2003 Appendix B: U.S. Ad Spending Forecast to 2013 Direct Mail Falls, E-mail Soars Page 1/3
  2. 2. Find Industry reports, Company profiles ReportLinker and Market Statistics Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Direct Mail Falls, E-mail Soars Product Formats Please select the product formats and the quantity you require. Digital Copy--USD 995.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________ Direct Mail Falls, E-mail Soars Page 2/3
  3. 3. Find Industry reports, Company profiles ReportLinker and Market Statistics Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 Direct Mail Falls, E-mail Soars Page 3/3
  • TeagenMarkwort1

    Sep. 16, 2021

The Internet has put another print medium in its crosshairs: direct mail. The popularity of e-mail marketing is set to skyrocket as a result. This report details our forecast for a dramatic 39% drop in direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising.  

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