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'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
3. Never
stop
feeding
your mind.
3. Never     1. Books
             Kinokuniya
             www.kinokuniya.com

stop         2. Magazines
             Directory

feeding      www.directnewideas.com

             3. Sites & Blogs
your mind.   Direct Daily
             www.directdaily.com
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
6.Don’t
polish
turds.
Move on.
7.Does it
  smell?
Smell
Sight
Touch
Sound
Taste
Touch, smell and sight
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
9.Work with
the best.
And let
them do their
best.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
11.Take
the time
to learn
origami.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
Singapore
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
USA
15.Grids
 are good.
The Divine
Proportion and
the theory of
composition
'33 things I know about Art Direction'
'33 things I know about Art Direction'
PHi – The Golden Section
'33 things I know about Art Direction'
'33 things I know about Art Direction'
16. Love
type, and
learn how
to care
for it.
16. Love
type, and
learn how
to care
for it.
'33 things I know about Art Direction'
17. Join
the design
community
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
20.
 Inspiration
is all around
 you.
Keep it safe.
21.“If it
looks right.
It is right.”
          Robert Waters


Find a different view.
22.
Colour is
your
secret
weapon.
vibration
motion
'33 things I know about Art Direction'
emotion
'33 things I know about Art Direction'
'33 things I know about Art Direction'
22. Learn
the rules.
And then how
to break the
rules.
   But don’t
    do this.
Negative headline
                             Over use of colour



         Poor photography




                            Crowed layout
 Illegible body copy




      Dominant branding
                            Confused CTA
'33 things I know about Art Direction'
'33 things I know about Art Direction'
24.Have
another
creative
outlet.
25.Keep
an eye on
the very
best in online
design.
26.Avoid
these visual
cliches.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
The exception
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
The exception
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
The exception
'33 things I know about Art Direction'
'33 things I know about Art Direction'
27. Who
saw Annie?
ANNIE LEIBOVITZ:
A PHOTOGRAPHER’S
LIFE 1990 – 2005
28.
Always
have the
product on
your desk.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
29.Don’t be afraid
  of white space.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
30. Follow
the leaders.
'33 things I know about Art Direction'
31. What
to show
Don.
1. Be on time, be enthusiastic and positive. Be yourself.
2. Your Book:
Begin with a great idea and end with an even better one.
3. You’re an Art Director, Presentation is very important.
Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience)
 4. BE BRUTAL:
            Three great ideas, always beats thirty three average ones.
                 5. Turn great ideas, into great campaigns.
6. Show a good range of work. Multi channel and brands.
7. Always adapt your book for your audience and rehearse
   your presentation. (It really helps)
8. Show at least one fully art directed campaign.
        9. Talk about your creative interests outside of advertising.
          10. Listen carefully to all the feedback and
               advice. Act on the pieces that feel right or you
                       keep getting.
32.
Never
forget.

          ‘Big ideas are your last legal means
           of an unfair creative advantage.’
33.Love your job.
'33 things I know about Art Direction'

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