SlideShare ist ein Scribd-Unternehmen logo
1 von 12
10 Steps to Create a Winning Social Media Strategy
#1 Know Your Target Market
Social media usage varies from one demographic to the next.
Take the time to research and understand exactly how, when
and why your target audience is using social media.
#2 Take the Time to Craft Your Content
Before diving in and creating content online, carefully
think through the message and goal of each post.
#3 Create a Cross-Platform Strategy
The most successful companies leveraging
social media are expanding their influence
to several platforms.
#4 Keep Your Branding Consistent
When setting up accounts on different social media
networks, make sure your logo, color scheme, fonts and
graphics are consistent.
#5 Mix it Up
Don’t just stick with the same old
“picture with a caption” format.
#6 Engage Your Audience
Once you begin to
capture the attention of
your audience, make
sure they feel special.
#7 Follow the 70-30 rule
The 70-30 rule follows this strategy: maintain seventy
percent engaging, interactive and entertaining content
and thirty percent promotional.
30%
70%
#8 Check Your Analytics
Research should be the backbone of any
social media strategy.
#9 Keep Up with Industry Trends
Maintaining a finger on the pulse of
trending topics and stories relevant
to your target market should always
be at the top of your to-do list.
#10 Reassess, Revise, and Rework
Take the information you cull from your analytics and
adjust your strategy. Social media is fluid. This means
your strategy must remain agile and flexible.
LET’S CONNECT!
www.RebekahRadice.com
TWITTER: @REBEKAHRADICE
GOOGLE PLUS: +REBEKAHRADICE
FACEBOOK: REBEKAHRADICELLC
INSTAGRAM: /REBEKAHRADICE

Weitere ähnliche Inhalte

Was ist angesagt?

Unleashing the Power of Social Media: Building a Successful Social Media Stra...
Unleashing the Power of Social Media: Building a Successful Social Media Stra...Unleashing the Power of Social Media: Building a Successful Social Media Stra...
Unleashing the Power of Social Media: Building a Successful Social Media Stra...Rebekah Radice
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into StrategyTaylor Hulyksmith
 
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING Saniya
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategiesviveksangwan007
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In IndiaRajiv Dingra
 
Best Practices for Integrated Content and Social
Best Practices for Integrated Content and SocialBest Practices for Integrated Content and Social
Best Practices for Integrated Content and SocialOnline Marketing Institute
 
Chapter 15 social media marketing plan
Chapter 15 social media marketing planChapter 15 social media marketing plan
Chapter 15 social media marketing planXinyi Chen
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Diarmuid Latimer
 
Ch 15 - Social Media Marketing Plan
Ch 15 - Social Media Marketing PlanCh 15 - Social Media Marketing Plan
Ch 15 - Social Media Marketing Planlannof
 
Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & processVinod Nagar
 
Understanding Analytics With Twitter
Understanding Analytics With TwitterUnderstanding Analytics With Twitter
Understanding Analytics With TwitterChidi Okereke
 
Pin for the Win: How to Market Your Brand on Pinterest
Pin for the Win: How to Market Your Brand on PinterestPin for the Win: How to Market Your Brand on Pinterest
Pin for the Win: How to Market Your Brand on PinterestMarketo
 
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...Brian Huonker
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media MarketingEvolve Academy
 
How to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditHow to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditAshley Segura
 
5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channels5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channelsprnewswire
 
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
 

Was ist angesagt? (20)

Unleashing the Power of Social Media: Building a Successful Social Media Stra...
Unleashing the Power of Social Media: Building a Successful Social Media Stra...Unleashing the Power of Social Media: Building a Successful Social Media Stra...
Unleashing the Power of Social Media: Building a Successful Social Media Stra...
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
 
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
 
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategies
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In India
 
Best Practices for Integrated Content and Social
Best Practices for Integrated Content and SocialBest Practices for Integrated Content and Social
Best Practices for Integrated Content and Social
 
Chapter 15 social media marketing plan
Chapter 15 social media marketing planChapter 15 social media marketing plan
Chapter 15 social media marketing plan
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1
 
Ch 15 - Social Media Marketing Plan
Ch 15 - Social Media Marketing PlanCh 15 - Social Media Marketing Plan
Ch 15 - Social Media Marketing Plan
 
Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & process
 
Understanding Analytics With Twitter
Understanding Analytics With TwitterUnderstanding Analytics With Twitter
Understanding Analytics With Twitter
 
Pin for the Win: How to Market Your Brand on Pinterest
Pin for the Win: How to Market Your Brand on PinterestPin for the Win: How to Market Your Brand on Pinterest
Pin for the Win: How to Market Your Brand on Pinterest
 
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing
 
How to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditHow to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media Audit
 
5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channels5 Top Tips for Top Social Media Channels
5 Top Tips for Top Social Media Channels
 
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)
 

Ähnlich wie 10 Steps to Create a Winning Social Media Strategy

Social media for educational institutions
Social media for educational institutionsSocial media for educational institutions
Social media for educational institutionsElise Jones
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
 
Social media best practice
Social media best practiceSocial media best practice
Social media best practiceRev Marketing
 
Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Patricia Cesaire
 
32 Tips for Social Media Domination
32 Tips for Social Media Domination32 Tips for Social Media Domination
32 Tips for Social Media DominationNewsCred
 
5 tips for social media marketing
5 tips for social media marketing5 tips for social media marketing
5 tips for social media marketingL4RGINDIA
 
Best Social media marketing Strategy
Best Social media marketing StrategyBest Social media marketing Strategy
Best Social media marketing Strategyaspire media
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
 
How to use social media for lead generation in B2B
How to use social media for lead generation in B2BHow to use social media for lead generation in B2B
How to use social media for lead generation in B2BNick Parker
 
How to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your IndustryHow to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your IndustryAnna Ruth Williams
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy Mujeeb Riaz
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy Real-Time OutSource
 
11 business strategies to make profit
11 business strategies to make profit 11 business strategies to make profit
11 business strategies to make profit AJAL A J
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?Simplify360
 
10 stepsocialmarketingchecklist
10 stepsocialmarketingchecklist10 stepsocialmarketingchecklist
10 stepsocialmarketingchecklistGabi Dragomir
 
Maximising your Social Media Effectiveness in Construction Marketing
Maximising your Social Media Effectiveness in Construction MarketingMaximising your Social Media Effectiveness in Construction Marketing
Maximising your Social Media Effectiveness in Construction MarketingKayley Bright
 

Ähnlich wie 10 Steps to Create a Winning Social Media Strategy (20)

Content Marketing - Part 2
Content Marketing - Part 2Content Marketing - Part 2
Content Marketing - Part 2
 
Social media for educational institutions
Social media for educational institutionsSocial media for educational institutions
Social media for educational institutions
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian Quinn
 
Social media best practice
Social media best practiceSocial media best practice
Social media best practice
 
Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers
 
Content strategy
Content strategy Content strategy
Content strategy
 
Content strategy
Content strategy Content strategy
Content strategy
 
32 Tips for Social Media Domination
32 Tips for Social Media Domination32 Tips for Social Media Domination
32 Tips for Social Media Domination
 
5 tips for social media marketing
5 tips for social media marketing5 tips for social media marketing
5 tips for social media marketing
 
Best Social media marketing Strategy
Best Social media marketing StrategyBest Social media marketing Strategy
Best Social media marketing Strategy
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...
 
How to use social media for lead generation in B2B
How to use social media for lead generation in B2BHow to use social media for lead generation in B2B
How to use social media for lead generation in B2B
 
How to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your IndustryHow to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your Industry
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy
 
Content Marketing
Content Marketing Content Marketing
Content Marketing
 
11 business strategies to make profit
11 business strategies to make profit 11 business strategies to make profit
11 business strategies to make profit
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?
 
10 stepsocialmarketingchecklist
10 stepsocialmarketingchecklist10 stepsocialmarketingchecklist
10 stepsocialmarketingchecklist
 
Maximising your Social Media Effectiveness in Construction Marketing
Maximising your Social Media Effectiveness in Construction MarketingMaximising your Social Media Effectiveness in Construction Marketing
Maximising your Social Media Effectiveness in Construction Marketing
 

Mehr von Rebekah Radice

10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy Immediately10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
 
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
 
How to Establish a Strong Visual Brand on Social Media
How to Establish a Strong Visual Brand on Social MediaHow to Establish a Strong Visual Brand on Social Media
How to Establish a Strong Visual Brand on Social MediaRebekah Radice
 
How to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookHow to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookRebekah Radice
 
Using Social Media to Market Your Small Business
Using Social Media to Market Your Small BusinessUsing Social Media to Market Your Small Business
Using Social Media to Market Your Small BusinessRebekah Radice
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media StrategyRebekah Radice
 
How to Master Social Media for Business
How to Master Social Media for BusinessHow to Master Social Media for Business
How to Master Social Media for BusinessRebekah Radice
 
How to Supercharge Social Media Success
How to Supercharge Social Media SuccessHow to Supercharge Social Media Success
How to Supercharge Social Media SuccessRebekah Radice
 
How to Create a Powerful Social Media Bio
How to Create a Powerful Social Media BioHow to Create a Powerful Social Media Bio
How to Create a Powerful Social Media BioRebekah Radice
 
How to Use Google Plus to Generate Massive Online Exposure
How to Use Google Plus to Generate Massive Online ExposureHow to Use Google Plus to Generate Massive Online Exposure
How to Use Google Plus to Generate Massive Online ExposureRebekah Radice
 
10 Steps to a Solid Social Media Strategy
10 Steps to a Solid Social Media Strategy10 Steps to a Solid Social Media Strategy
10 Steps to a Solid Social Media StrategyRebekah Radice
 

Mehr von Rebekah Radice (11)

10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy Immediately10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy Immediately
 
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
 
How to Establish a Strong Visual Brand on Social Media
How to Establish a Strong Visual Brand on Social MediaHow to Establish a Strong Visual Brand on Social Media
How to Establish a Strong Visual Brand on Social Media
 
How to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookHow to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for Facebook
 
Using Social Media to Market Your Small Business
Using Social Media to Market Your Small BusinessUsing Social Media to Market Your Small Business
Using Social Media to Market Your Small Business
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media Strategy
 
How to Master Social Media for Business
How to Master Social Media for BusinessHow to Master Social Media for Business
How to Master Social Media for Business
 
How to Supercharge Social Media Success
How to Supercharge Social Media SuccessHow to Supercharge Social Media Success
How to Supercharge Social Media Success
 
How to Create a Powerful Social Media Bio
How to Create a Powerful Social Media BioHow to Create a Powerful Social Media Bio
How to Create a Powerful Social Media Bio
 
How to Use Google Plus to Generate Massive Online Exposure
How to Use Google Plus to Generate Massive Online ExposureHow to Use Google Plus to Generate Massive Online Exposure
How to Use Google Plus to Generate Massive Online Exposure
 
10 Steps to a Solid Social Media Strategy
10 Steps to a Solid Social Media Strategy10 Steps to a Solid Social Media Strategy
10 Steps to a Solid Social Media Strategy
 

10 Steps to Create a Winning Social Media Strategy

  • 2. #1 Know Your Target Market Social media usage varies from one demographic to the next. Take the time to research and understand exactly how, when and why your target audience is using social media.
  • 3. #2 Take the Time to Craft Your Content Before diving in and creating content online, carefully think through the message and goal of each post.
  • 4. #3 Create a Cross-Platform Strategy The most successful companies leveraging social media are expanding their influence to several platforms.
  • 5. #4 Keep Your Branding Consistent When setting up accounts on different social media networks, make sure your logo, color scheme, fonts and graphics are consistent.
  • 6. #5 Mix it Up Don’t just stick with the same old “picture with a caption” format.
  • 7. #6 Engage Your Audience Once you begin to capture the attention of your audience, make sure they feel special.
  • 8. #7 Follow the 70-30 rule The 70-30 rule follows this strategy: maintain seventy percent engaging, interactive and entertaining content and thirty percent promotional. 30% 70%
  • 9. #8 Check Your Analytics Research should be the backbone of any social media strategy.
  • 10. #9 Keep Up with Industry Trends Maintaining a finger on the pulse of trending topics and stories relevant to your target market should always be at the top of your to-do list.
  • 11. #10 Reassess, Revise, and Rework Take the information you cull from your analytics and adjust your strategy. Social media is fluid. This means your strategy must remain agile and flexible.
  • 12. LET’S CONNECT! www.RebekahRadice.com TWITTER: @REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE FACEBOOK: REBEKAHRADICELLC INSTAGRAM: /REBEKAHRADICE