IDM B2B Council member Kirsty Dawe made an appearance at #ShoreTelAMKS8 to tell all about B2B marketing with success.
Take a look at the slides from her presentation above!
28. What to measure
• CPE, CPL, CPA, CPS
• Conversion at each stage %
• Return per lead/appointment
• Initial sales value and lifetime value
• Look at by channel, industry and sales person
30. Miele Professional
• Commercial arm of Miele and leading manufacturer of professional laundry,
dishwashing and sterilising equipment
• Looking for a new way to connect with and nurture customer base to run
alongside current advertising, PR and outbound telemarketing
31. Objectives
• Increase volume of sales ready leads
• Increase engagement with the Miele professional brand
35. Tips for success
• Never make assumptions about what’s important to prospects – build your
personas
• Talk to EVERYONE in the DMU with a message that resonates with them
• If you can’t sell HELP
• Combine inbound with outbound
• Only give the leads to sales once they are ready
• Always build in closed loop feedback
36. Learn more about successful B2B
Really Purple Title –
only mention Shortel
marketing at:
on this slide
www.reallyb2b.com/b2b-resources
Hinweis der Redaktion
How to create a B2B campaign with metrics success. Kirsty Dawe, Director, Really B2B
· What is new in the B2B marketing world?
· What are the key steps in developing effective B2B campaigns?
· What is possible in terms of ROI with effective B2B campaigns?
· Examples of Successful B2B Campaigns with real ROI
· Tips for Success
We can use the current slide we have here but just add in the award shortlisting x
Selling to someone and you make a customer once, help someone and you make a customer for life
If you can’t sell to someone now, be useful. Helping is replacing selling
Picture of universe – stars, planets etc
And platforms work best
Call to action
Word PIPELINE with a big cross through it
Add miele logo
Add miele logo
Add miele logo
Add miele logo
How to create a B2B campaign with metrics success. Kirsty Dawe, Director, Really B2B
· What is new in the B2B marketing world?
· What are the key steps in developing effective B2B campaigns?
· What is possible in terms of ROI with effective B2B campaigns?
· Examples of Successful B2B Campaigns with real ROI
· Tips for Success