How do you leverage YOUTILITY within the care home industry? Agency Director of Really B2B, Kirsty Dawe, presents with Kate Jones of Miele Professional at the 2014 B2B Marketing Conference to reveal all.
12. What we discovered
• Their key burning issues were around running their business
• They had limited support to manage these
• They are very hands on in their roles and need to stay that way
• The future and planning is clearly on their mind
• They were stuck in the day to day