Chris discusses how Razorfish monitor trending topics via Razorfish Wave. Check out what’s being said around our Tech Summit and the tech industry in real-time.

1. presented by Chris Bowler
GVP Social & Real-Time Marketing
@chrisrbowler

2. Razorfish WAVE
Predict Trending Topics in the Moment

3. 2
Real-Time Marketing
continues to explode

4. Communicating in real-time is now mandatory
• Technology has transformed social behavior into instantaneous
propagation of thought, opinion and perspective throughout the
connected world.
• We collect and synthesize so much data at warp speeds, we have
even started to forecast what’s next.

5. This has tangible benefits to marketers
• Listening/Learning
• Insight generation
• Content Creation
• Conversion to Purchase

6. Marketing at the speed of tomorrow
5
Historical Real-Time Predictive

7. Razorfish WAVE
A powerful marriage of predictive data and the right
creative that propels a brand to lead the wave of
conversation, owning the moment

8. What we mean by predictive
We have tools that allow us to see trends
before they gain critical mass, giving us a
head start on creating content

9. Live Demo

10. Use Cases
• Discover trending topics around a brand
– Publish timely, relevant content
– Extend product launches and events with timely posts
• Create Liquid Media buying opportunities
– Turn on / Turn off search terms and display ads
• Find “ready-to-buy” customers in the moment
– Social CRM at scale
9

11. Marketing at the speed of tomorrow
10
Historical Real-Time Predictive

12. presented by Chris Bowler
GVP Social & Real-Time Marketing