Peter shares the amazing work his team is doing with dweet.io and freeboard to help teams ideate and create with the Internet of Things in real time.

1. BUG LABS
RAZORFISH TECH SUMMIT
!
!
JUNE 3, 2014
Confidential and Proprietary

2. CONFIDENTIAL AND PROPRIETARY
BACKGROUND
•
Bug Labs
- Founded 2006 - Peter Semmelhack
- Initial product launch 2008 - BUG
- CES - Best of Show
- 2010 - Swarm™ - first cloud-based, REST M2M messaging server
- 2014 - dweet™ + freeboard™ - first web-based IoT interface builder
- Investors: Union Square Ventures, Spark Capital,Verizon Ventures
22
“Social Machines”
Wiley & Sons (April 2013)

3. 33
“Internet of Everything”
“Smarter Planet”
“The Industrial Internet”
THE INTERNET OF THINGS
3

4. 4
1 BILLION PEOPLE
NEXT FACEBOOK?

5. 57 7Millions of disparate devices
CodeDeploy
CodeDeploy
CodeDeploy
C++ RTOS Android
Write once...
Scales only to niche
installed base
FRAGMENTATION

6. 6
IoT Markets
Market
Size
Vertical Market
“LONG TAIL”

7. HYPE
7
Internet of Things

8. INTERNET OF THINGS
8
Well known development processes
Large, trained, workforce
“Viral”

9. INTERNET OF THINGS
9
Well known development processes
Large, trained, workforce
Distribution prowess

10. INTERNET THINGS
10
Point of friction
Digital and Physical worlds collide
Cost
Expertise
Technology

11. PROBLEM
Developing and deploying IoT applications is too complex.
113

12. COMPLEXITY
•
Connectivity
•
Firmware
•
Management & Administration
•
Security
•
Service
12

13. OPPORTUNITY
135
“Dropbox moment”.

14. 14
Did not invent cloud data storage.
>> Made it ridiculously simple.
>> For enterprise too.

15. CONNECT
15
“Share your Thing”

16. DWEET™
•
“Twitter for devices.”
•
Zero-friction IoT provisioning system for network connected devices
•
No sign up, payment plans or setup
•
Fastest, easiest way to get up and running with IoT proof-of-concept,
prototype or production deployment
•
HTTP - most common, popular and supported protocol
16

17. VISUALIZE
17
“Share your Thing”
+
“Visualize your Thing”

18. FREEBOARD™
•
Cloud-based service for the creation and sharing of customized user
interfaces / homepages for any connected device
- Meaningful visualizations of device data and behavior
- Easy to use
- Flexible connections to multiple data sources / device types
- Facilitate rapid prototyping
•
Innovative mash-ups between connected devices
•
Single dashboard for interacting with data from variety of sources
188

19. Presence
Loca*on
Temperature
Energy3usage
Humidity
Status
Se8ngs
Speed
Accelera*on
Direc*on
Fuel3level
Ac*vity
Door3posi*on
Efficiency
Etc….
Heaters
Commercial
Appliances
HVAC3units
Services3
(Common3API) Applica*ons
Dweet%API%provides%secure,%bidirec4onal%access%to%all%
supported%devices%allowing%developers%to%early%build%
innova4ve,%interac4ve%applica4ons.
Pumps
Shop3Floor3Equipment
freeboard
19
DWEET™ + FREEBOARD™

20. BENEFITS OF LOW FRICTION
•
Users
Easy to adopt, use and share
Little risk - no fear of failure
Affordable
Scales seamlessly to production
•
Partners
Easy to sell
Low cost of sales
High margin revenue - new service(s) for connected hardware products
Turnkey - easily integrated into existing solutions
20

21. DEMONSTRATION
1
1

22. FORD MOTOR COMPANY
•
Key Business Challenges
New transportation modes entering mainstream
Competitive offerings challenging thought leadership
Existing solution constraining innovation
22

23. Family’s Cars
- Safety
- Situation
- Social
“I want to interact with my family on the road.”
FORD MOTOR COMPANY

24. John, Mary, Tommy and Lily
Uncle Bob
Bill, Laura, Greg, Sally, Maggie
BUGswarm:
- Manage “swarms” of devices
- Create context and group communications
- Mash up BUG data with web APIs
- Create reports and visualizations
- Push messages/content to Swarm members
FORD MOTOR COMPANY

25. THANK YOU!
www.buglabs.net @buglabs info@buglabs.net| |