On December 1, 2015 Razoo will be hosting our third annual 24-hour #GivingTuesday event, uniting nonprofits, fundraisers, and donors across the country. In this presentation you'll get an overview of the day and what you can do to make it a smashing success. We recommend this presentation for all organizations that have registered or expressed an interest in participating in #GivingTuesday on Razoo this year, especially for organizations that are new to the movement! IN THIS WEBINAR YOU WILL LEARN: • An overview of the #GivingTuesday movement • How to get started with your organization's page on Razoo • How to build your #GivingTuesday strategy Is your nonprofit ready to participate in #GivingTuesday this year? Visit http://givingtuesday.razoo.com to register your organization and get started!

1. Introduction to
#GivingTuesday 2015

2. @Razoo Razoo
Tweet about today’s webinar #RazooGT15

3. Ned Baker
Director of Engagement
ned@razoo.com
#RazooGT15

4. • Introduction to Razoo and #GivingTuesday
• Our #GivingTuesday Event
• Getting Started on Razoo
• Building a Strategy
• Wrap-Up and Q+A
Today’s Agenda
#RazooGT15

5. Razoo is crowdfunding for causes.
Together, we can lift the world.
#RazooGT15

6. The
market-leading,
cause-based
crowdfunding
platform
Over $450 million
in donations for
nonprofits, schools,
foundations, and
corporate giving
Market innovator of
Giving Days
and host of over 80
events that have
raised millions.
#RazooGT15

7. 14,600+ Twitter followers
45,000 nonprofits
accessing the site
100,000+
fundraising pages
Over $450
million raised
80,000+ Facebook followers
#RazooGT15

8. A national day of giving and
a movement of generosity
on December 1, 2015
Black Friday…
Cyber Monday…

9. A Little History
• Began in 2012 with more than 2,500 partners in all 50 states
• Influencers from Bill Gates to the Clinton Foundation to socially-
conscious celebrities spread the word about #GivingTuesday
• Created by 92nd Street Y (a cultural community in NYC) in
partnership with United Nations Foundation
#RazooGT15

10. Tremendous Growth!
• Over 30,000 partners in 68 countries worldwide
• Estimated 470% increase in donations since 2012
• 32.7 million Twitter mentions
• 15.4 billion global impressions over all media
• 40 community campaigns in cities across the US
#RazooGT15

11. In 2013, Razoo’s #GivingTuesday Giving Event
raised $1,141,907.
In 2014, Razoo’s #GivingTuesday Giving Event
raised $1,775,511.
With your help, we can make 2015
an even more generous year.
#RazooGT15

12. A 24-Hour Giving Day
on December 1, 2015
from Midnight ET to Midnight PT

13. A Giving Day on Razoo
24 hours of online fundraising
that unites communities and causes
through common goals and friendly competition
#RazooGT15

14. Why a Giving Day?
Acquire
New
Donors
Engage
Your
Supporters
Boost
End-of-Year
Giving
Prizes
and
Incentives
#RazooGT15
Details
coming soon!

15. Get Started with
#GivingTuesday

16. 1 2 3Register
for the Event
Create
Your Page
Build
Your Strategy
Get Started with #GivingTuesday
#RazooGT15

17. Register for the Event

18. Register for the Event
Register online at
givingtuesday.razoo.com
#RazooGT15

19. Register for the Event
Click the Register button
in the “I’m a Nonprofit
Organization” section.
#RazooGT15

20. Create Your Page

21. Create Your Page
Organization
Name
Image/Video
Gallery
Social
Sharing
Organization
Story
Admin Panel
Donation
Levels
#RazooGT15

22. Create Your Page
Tell Your Story1
• Tell the story of your
nonprofit’s mission
and how you are
changing the world.
• Remember that you
can change this text
throughout your
campaign.
#RazooGT15

23. Create Your Page
Set Your Goals2
• Highlight the value of
a donor’s investment
with suggested
donation amounts
• Use descriptors that
tell a donor what their
money will be used
for after the event.
#RazooGT15

24. Create Your Page
Images + Video3
• Show your nonprofit at
work with images and
video.
• Use captions to
identify images.
• Upload videos from
YouTube or Vimeo
• Select a thumbnail
#RazooGT15

25. Create Your Page
Thank Donors4
• Thank donors twice as
often as you ask them to
donate.
• Upload a video for a
personal touch.
• Include a message in your
donor’s receipt to create
that warm fuzzy donor
engagement feeling.
#RazooGT15

26. Create Your Page
Share5
• Spread the word via
social media on the
“share” tab
• Ask supporters to
reach out to their inner
circle of friends, family,
and colleagues to
support you on
#GivingTuesday
#RazooGT15

27. Create Your Page
Donations6
• An email notification
is sent to your admin
email when a
donation is made
• Click “Donations” tab
to view donor
information and
download report
#RazooGT15

28. Create Your Page
Matching Grant7
• Display a dollar-for-dollar
matching grant on your
page.
• The match does not need
to be verified by Razoo.
• The matching grant icon
will appear on your page
at midnight and track the
amount left.
#RazooGT15

29. Create Your Page
#RazooGT15

30. Build Your Strategy
Set Goals
• Create financial and tangible goals
• Total donations
• New donors
• New outreach strategies
• Special events
• Matching grants
• Develop a step-by-step schedule to achieve
these goals
#RazooGT15

31. Build Your Strategy
Be Creative
• Try something new and experiment
• Fundraise with your personality
• Provide a reason to come back / competition
• Connect online and offline with the actual
work you do
#RazooGT15

32. Build Your Strategy
Identify Your Ambassadors
• Utilize your most engaged supporters to
fundraise for you
• Profile your database to pull the most engaged
in terms of interactions and social media
• Equip ambassadors with the tools to promote
• Set individual ambassador goals
#RazooGT15

33. Build Your Strategy
Communicating the Campaign
• Use segments and conditional content. The
last thing you want is generic messaging.
• Create an email schedule that incorporates
#GivingTuesday with your end-of-year
fundraising appeals.
• Use multiple channels, including social media,
email, video, and live events.
#RazooGT15

34. Build Your Strategy
Communicating the Campaign
• Be Personal
• Send directly to individuals
• Make phone calls
• Be Relational
• Tell stories
• Make a connection
• Be Specific
• Provide examples of your past work
• Explain your plans for the future
#RazooGT15

35. Build Your Strategy
Communicating the Campaign: Pledges
• Secured Pledges
• Jumpstart your #GivingTuesday
momentum by inviting donors to
schedule a donation prior to the event
#RazooGT15

36. Build Your Strategy
Communicating the Campaign: On #GivingTuesday
• Send 3 main emails
• “#GivingTuesday is here!”
• Fundraising progress + prize incentives
• Reason to give again + share on social
• Be on the ground
• Invite people in for an open house or
happy hour
• Go to where the people are with iPads
and mobile devices
#RazooGT15

37. Build Your Strategy
Communicating the Campaign: On #GivingTuesday
• Create a manufactured viral campaign for
#GivingTuesday
• This is where your ambassadors fit in
• Get them to work on social media
• Have them do the legwork for you
• Convert donors into ambassadors after
they give
#RazooGT15

38. Build Your Strategy
Communicating the Campaign: Thank Donors
• Thank in Real-Time
• Use social media for shout-outs
• Send follow-up emails
• For New Donors
• Create a welcome series
• Survey
• Don’t bombard!
• For Your Ambassadors
• Include them in a special event
• Acknowledge them in a newsletter
• Feature them on your blog/website
#RazooGT15

39. Build Your Strategy
Communicating the Campaign: Follow-Up
• Follow-up 2-5 days after the event
• Physical notes to top donors
• Make phone calls
• Long-term
• Provide ways for donors to receive
updates
• Let them know the end results
#RazooGT15

40. Build Your Strategy
Keeping It Real
• Online fundraising does not replace
traditional fundraising. It expands your
impact and donor base.
• It is not one size fits all. Some strategies
may work for your NPO, others not so
much.
• It is not an overnight success story.
Commit the time needed to your online
campaign.
• A monetary goal is not always the only
goal. Awareness, volunteerism,
followers, likes, conversations, lessons-
learned all have value.
• You will raise more money online than
you think! Commit to the challenge!
#RazooGT15

41. Build Your Strategy
Our Top 5 Tips
Be
Specific
1
Fundraisers do
better when they
are tied to a
specific campaign,
initiative, or
project
Be
Savvy
2
Use all of your
tools! Pages with
high quality
images and video
are more likely to
reach their goal.
Be
Encouraging
3
Make your best
donors and
partners feel
special. They’re
your best channel
to quick growth.
Be
Connected
4
Use your donor
data to stay in
touch with your
network during
and after your
fundraiser.
Be
Creative
5
Don’t do the same
old things. New
ideas (Twitter,
YouTube, live
events) can reach
new donors.
#RazooGT15

42. Get Started Today!
1 2 3Register
for the Event
Create
Your Page
Build
Your Strategy
#RazooGT15

43. Good Luck on
#GivingTuesday!
#RazooGT15

44. A 24-Hour Giving Day
on December 1, 2015
from 12:00am - 12:00pm EST

45. Got questions? support@razoo.com | Connect with #RazooGT15
Join us at givingtuesday.razoo.com