Unleash Your Community: The Power of A Communities Mobile App
•
1 gefällt mir•175 views
Unlock the full potential of your community with a communities mobile app. Mobile community apps provide high engagement and responses rates in a community. This yields to not only more reliable research results but also a healthier and more vibrant community. Plus, there are additional benefits like push notifications, geo-location surveys, and in the moment research.
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (15)
Ähnlich wie Unleash Your Community: The Power of A Communities Mobile App
Ähnlich wie Unleash Your Community: The Power of A Communities Mobile App (20)
Mehr von Ray Poynter
Mehr von Ray Poynter (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Unleash Your Community: The Power of A Communities Mobile App
- 2. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile About Me ● President of Ques7onPro Communi7es ● 15 years of market research experience ● Fascinated by the role soGware plays in helping companies get beIer feedback, uncover ac7onable insights, and ul7mately develop beIer products and services. ● Located in San Mateo, CA
- 4. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Agenda • Why use a Mobile Community App? • Benefits of a Mobile Community App • Examples of Studies/Methodologies – Geoloca7on surveys – Mobile Diaries
- 5. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Why use a Mobile Communi7es App? • In a recent GRIT report, mobile and communi7es were the top among emerging methods. • Extension of an online community. • Ease of use for community members.
- 6. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Benefits of a Mobile Communi7es App • Higher engagement, more par7cipa7on. • Increased response rates in surveys. • Healthier and more vibrant community. • Access to addi7onal func7onality - push no7fica7ons, alerts, etc.
- 8. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Mobile Diaries with a Community App • Members are recruited from the community to par7cipate • A non-invasive way to walk in the shoes of your members • Usage can range from media, finance, food or other product tes7ng • Respondents can post photos, videos and let you experience their day-to-day ac7vity with a product. • Turn research into fun ac7vi7es, rather than survey ques7ons
- 9. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Case Study - Product Tes7ng Diary Study • Large consumer packaged goods company uses their community of 2K members for product tes7ng. • Members that fit a specific profile get sent the actual product and are asked to use it. Typically 20 unique members each week. • The members give feedback via the app by taking pictures of product use and video of them using the product and the environment. – All this is done in the app. • Get not only usage data recorded but also good emo7onal responses. • Helps capture the results in real-7me and collect the most accurate data.
- 10. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Geoloca7on Surveys • Using the mobile phone’s GPS, surveys can be triggered when a member crosses a ‘geo-fence’. • There are predefined loca7ons set by la7tude/longitude or shape files. • Dwell 7me and number of 7me crossing the geo-fence can also be recorded. • Used in variety of studies from ad recall, in store customer sa7sfac7on, exit polling, etc.
- 11. Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Case Study - Geoloca7on Study • NORC & AP did an experimental study on the use of geoloca7on exit polling surveys during the 2016 Presiden7al Elec7ons. • This groundbreaking study was used to test the feasibility and the new alterna7ve of using geoloca7on exit polling for elec7ons. • Community of 1000 voters in Florida agreed to par7cipate and download the Communi7es app. • All 1000+ polling loca7ons in Florida were imported into our plaeorm. Then aGer the par7cipants voted, the exit poll survey was automa7cally pushed. • This proof of concept study found that using geo-loca7on based exit polling is a successful method to collect real-7me exit poll results. It’s a viable op7on and will con7nue to be explored in future elec7ons.