If you film it, they will come: Devising and executing an effective video content strategy
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Dipping from early Soviet cinema to interactive web sitcoms to live-streamed living rooms, veteran video pioneer Ravi Jain dives deep into the methodology of marrying high concept with best practices, so you can utilize video effectively within your own organization. 3 hour workshop conducted at the 2016 Confab Intensive Workshops, at the Westin Hotel, Seattle, Washington on September 21, 2016.
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If you film it, they will come: Devising and executing an effective video content strategy
- 1. If you film it, they will come: Devising and executing an effective video content strategy Ravi Jain, Boston College @ravidjain
- 2. @ravidjain
- 3. Who is this guy? #confabINT @ravidjain Senior Associate Director, Web & Digital Media at Boston College Digital Media Faculty, Northeastern University MFA, Studio for Interrelated Media, MassArt BA, Modern Imaging Techniques, Oberlin College 25+ years digital media production All around nice guy
- 4. What are we doing here today? Explore Core Concepts View Examples Create Content in Activities Identify Takeaways #confabINT @ravidjain
- 5. Who is this session for? Creators Managers Buyers #confabINT @ravidjain
- 6. Why video?
- 7. 80% 60,000x 5 billion 59% Sources: hubspot.com, cisco,com, adeliestudios.com, youtube.com
- 8. “It’s the story, stupid!” #confabINT @ravidjain
- 9. 2001 - 12 minutes 2002 - 9 minutes 2005 - 8 minutes 2007- 4 minutes
- 10. DriveTime
- 11. What’s your story? #confabINT @ravidjain
- 12. How do you tell your story? Promo #confabINT @ravidjain Profile News Feature Series Site specific
- 13. What’s your #seattlestory? #confabINT @ravidjainACTIVITY TIME!
- 15. What’s your #seattlestory? #confabINT @ravidjainACTIVITY TIME! Your time here in Seattle Short description for a *short* video piece What’s the format of the piece? What’s the personality of the piece? Put your name/twitter on it
- 16. Pitch and defend
- 18. Three Abreast!
- 19. A Boston College Minute: Homecoming
- 20. DNA of The Boston College Minute No “set pieces” No talking to the camera No lower thirds You are IN the story Doesn’t overstay welcome #confabINT @ravidjain
- 22. First things first Supports brand personality Project Spec Clear understanding of potential audiences Assess resources and determine schedule Stay focused in scope
- 23. Be Inspired
- 24. A Boston College Minute: Come together
- 27. A + B = More than A + B
- 28. Storyboard (Even if you draw like a 5 year old)
- 29. A Boston College Minute: Illumination
- 30. Storyboard your #seattlestory! #confabINT @ravidjainACTIVITY TIME! Transform your index card to storyboard Think of how to frame each shot Think of relationship between shots Indicate directions (LS, dolley, spin) After snack time, your group picks ONE
- 31. Your table’s #seattlestory! #confabINT @ravidjainACTIVITY TIME! Can be one existing or combine elements Draw on the big board You will be producing this TODAY
- 32. SNACKIE TIME!
- 34. If Managing or Hiring Video Pre-interviews Scouting locations TIME Approvals Deliverables #confabINT @ravidjain
- 35. If shooting video Think quickly, shoot slowly Go with the flow Audio & video aren’t married Repeated Actions FTW! #confabINT @ravidjain
- 36. Battle plans
- 37. Listen to this: The Importance of Audio
- 39. “Is thing on?” Microphones Monitors Room tone Music #confabINT @ravidjain
- 41. Log, log, log
- 44. Log, log, log
- 45. Sequencing Linear (editing in camera) Non-linear (sculptural film-making) #confabINT @ravidjain
- 46. “But wait, there’s more!”
- 47. “Absolute Music”
- 48. Social video
- 49. Give me a few seconds of your time Vine = 6 seconds (for now) Instagram = 15 60 seconds Near instantaneous Hard-wired social media content #confabINT @ravidjain
- 50. Vine
- 51. Instagram
- 52. The Revolution will be live-streamed Periscope Facebook Live feedback gain Where to start? Where to end? Vertical? Horizontal? #confabINT @ravidjain
- 54. #DoItForTheVine
- 55. Go make your #seattlestory! #confabINT @ravidjainACTIVITY TIME! TEAM Project leader/producer Director Cinematographer Talent Script supervisor Production Assistants
- 56. Share your #seattlestory! #confabINT @ravidjainACTIVITY TIME! Share on social media Tag me @ravidjain Use #seattlestory and #confabINT Tag your colleagues when you can
- 59. Clear Understanding of Goals
- 61. #BehindTheGreens
- 63. What is success? Followers Page views Video views Time watched Shares Comments Hashtag use MORE EVERYTHING !
- 64. 360º video: The next big thing?
- 65. 360 Video / VR
- 66. Takeaways
- 67. 1 What and why of video content 2Reap the benefits of careful planning 3 4 Delivery platforms continue to evolve Video strategy aligns w/ content strategy #confabINT @ravidjain 5 And yes, failure IS an option
- 68. Q & A
- 70. If you film it, they will come: Devising and executing an effective video content strategy Ravi Jain, Boston College @ravidjain