The document discusses the role of a designer in a startup. It defines a designer as a visual problem solver who uses design thinking processes like defining problems, researching, ideating, prototyping, and learning. It states that startup problems related to products, funding, traffic, sales, conversions, retention, and growth can be solved through user experience/user interface design, storytelling, branding, marketing assets, video, images, ads, public relations, pitch decks, and copywriting. It then describes a "full stack designer" as someone who takes on diverse design roles from pre-launch to growth, including creating investor decks, mockups, marketing assets, campaigns, videos, and growth hacking strategies.

1. Hello :)
Ran Segall
Designer
The nuSchool, Co-Founder

2. THE DESIGNER IS THE
MOST VALUABLE
TEAM MEMBER IN A
STARTUP

3. WHAT IS A DESIGNER?

4. A Visual
Problem Solver

5. A Visual
Problem Solver
/
/

6. DESIGN THINKING
PROCESS
Define Research Ideation Prototype
ImplementLearn Choose

7. STARTUP
PROBLEMS
• Product
• Funding
• Traffic
• Sales
• Coversions
• Retention
• Growth
• Too many girls
in the office

8. THESE PROBLEMS ARE
SOLVABLE WITH -
UX/UI
Story
Brand
Marketing assets
Movie images
(AKA video)
Images
Ads PR
Pitch
Copywriting
Words

9. WHAT IS A
FULL STACK DESIGNER

10. ONLY 2
ANSWERS‽‽

13. PRODUCT
DEVELOPMENT
START PRE-LAUNCH LAUNCH GROW
Investor’s Deck
Mockups
Market research
Brand
Landing Page
Campaigns
Validation
Video
Marketing Assets
Campaigns
PR
Growth Hacking
Traffic
Monetization
FULL STACK DESIGNER

14. CASE STUDY

15. WRITER
• Website copy
• iTunes descriptions
• Micro copy (UI)
• Landing pages (sales)
• Presentations
• Email Marketing
• Vision & Mission

19. FILMMAKER
• Launch / Pre-Launch
• New products / features
• Hiring
• Company overview

20. https://vimeo.com/59670886

21. https://vimeo.com/71628733

22. https://vimeo.com/98421615

23. DEVELOPER
• Front End (HTML / CSS)
• iOS

27. MARKETING
• Content Marketing
• Ads & Banners
• Facebook & Twitter page

28. SALES
• Presentations
• Landing pages
• In app purchase
• Emails

29. FULL STACK
VS
SPECIALIST

30. YOU ARE IN A POSITION
TO BE THE MOST
VALUABLE PERSON IN
YOUR TEAM.
GO KICK SOME ASS.

31. Thanks :)