1. Strategy Formulation Final presentation

2. Reliability Over Century GROUP NO.3

3. Road Map Introduction SWOT & PEST Analysis Core Competency Five Competitive Forces Creating Competitive Advantage Matrix Conclusion

4. Introduction Mehidpurwala Pvt. Ltd. (est. 1885) at Siyaganj Indore. Almost two generation passed away by serving this organization. Started by Lt. K. Mehidpurwala Son-Mr. BabuBhai Mehidpurwala (76) Daughter-in-law: Ms. Sakeena Mehidpurwala (72)

5. Interview to Mr. Tanveer Khan Manager. Services

6. What is SWOT analysis? SWOT analysis is a strategic planning method used for 360 degree overview.

7. Strengths Strong local known brand. The Mehidpurwalabusiness model is unique in its construction and execution. Success has been driven from the price architecture offering value to the customer.

8. Cont’d A degree of specialist knowledge. Provide assistance such as kitchen installations.

9. Weakness Gaps in capabilities Low morale during off season Uncertain cash flow Weak MIS

10. Opportunities Favorable demographic shifts Global influences Positive industry trends Low technology options availability

11. Cont’d Developing niche target market Availability of reliable business partner

12. Threats Economic downturn Demographic shifts New competitors e.g. Stellar Unexpected shifts in consumer tastes

13. Cont’d Demanding new regulations New technology implementation

14. Balanced Score-Card Financial “Expansion of business Requires capital” Internal Business Process “To satisfy our customers, Which process we are Following.” Customer “To achieve our vision, how should we appear to our customers?” Vision and Strategy Learning & Growth “Our past flaws learn us to serve better”

15. What is PEST Analysis? Consists of internal environment and external environment

16. Political Factors Political factors are less imperative.

17. Economic Factors Business Cycles Monsoon- Rainy season cause fall in sales.

18. Socio-Cultural Factors Three different zones of Indore have their shops Distribution of Income- People of lower middle class not finding suitable places Mobility- accessible Purchasing power in Indore is increased Consumerism

19. Advantage of Technology In terms of Economies of Scale; more sales at low prices Transportation handling New Discoveries & Innovations in designs Technological Factors

20. Core Competency Customer Service is our prime motive, which sheds colors on others-Customized Products

21. Five Competitive Forces

22. Creating Competitive Advantage Create schemes for marriage gifts From low cost to high cost product can be obtained High switching cost to customer

23. Product Mix In past they keep only furniture but as the time proceeds they started selling many decorative goods.

24. BCG Matrix Relative Market Share High Low Star-Kitchen Boxes, wall decoration, pictures and frames, ?- Bookcase Market Growth Rate Low High Cash Cow- Basic Furniture Dogs- Children's items: mammals, birds, adjectives

25. Ansoff Matrix Product Current New MP- Basic Furniture PD- Affordable Kitchens, and other range of products Market New Current MD-Corporate Furniture Di-?

26. Conclusion