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Do less, slower.
How to build a great product
Sunday, June 9, 13
I am Brendan from
Sunday, June 9, 13
Product strategy =
Sunday, June 9, 13
Minimize complexity
Sunday, June 9, 13
Conceptual complexity
Product complexity
Technical complexity
Sunday, June 9, 13
Conceptual complexity
Sunday, June 9, 13
Product complexity
Sunday, June 9, 13
Technical complexity
Sunday, June 9, 13
Minimize complexity?
That sounds easy.
Sunday, June 9, 13
Sunday, June 9, 13
Sunday, June 9, 13
It isn’t easy.
Sunday, June 9, 13
Pitfalls, traps, and general evils
Sunday, June 9, 13
Creator’s euphoriaPITFALL
Sunday, June 9, 13
Fear of missing featuresTRAP
Sunday, June 9, 13
Customer pressureGENERAL EVIL
Sunday, June 9, 13
Part 1:
From nothing to something
Sunday, June 9, 13
10x thinking, 1x doing
Sunday, June 9, 13
Don’t hire that developer.
Sunday, June 9, 13
Sunday, June 9, 13
Lean on support.
Sunday, June 9, 13
Wistia’s “Billing System”
Sunday, June 9, 13
Quarantine risky features.
Sunday, June 9, 13
Sunday, June 9, 13
Part II:
Keep it simple while building it big.
Sunday, June 9, 13
Don’t just say “no”.
Say “no, here’s why”.
Sunday, June 9, 13
No, here’s why.No.
Sunday, June 9, 13
Never let customers use
the old version.
Sunday, June 9, 13
Sunday, June 9, 13
Don’t use an issue tracker.
Sunday, June 9, 13
Wistia’s Issue Tracker
Sunday, June 9, 13
What’s the best part about all this?
Sunday, June 9, 13
Them You
Sunday, June 9, 13
You will crush everyone.
Sunday, June 9, 13
Thanks, you guys.
@brendan
brendan@wistia.com
Sunday, June 9, 13

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