RallyFwd Virtual Conference - Jill Shabelman, Deloitte

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@jshabelman
© 2019

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1. What a micro talent network is
and isn’t
2. Why micro talent networks create
talent engagement
3. How to design a micro talent
network strategy
© 2019

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• 120 offices in 100 U.S. cities
• 60,000 U.S.-based professionals
• 20 years on Fortune’s “100 Best
Companies to Work for” list
• Hiring technology professionals -
not just accountants!

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Of the Fortune 500
send content other
than job postings to
prospects
Source: 2019 SmashFly Recruitment
Marketing Benchmarks Report
5%

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• Past talent community efforts
didn’t prioritize engagement
• The future of work is requiring
talent with different skills
• Building brand awareness in a
crowded marketplace of
technology talent

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Source: 2018 Phenom People
State of Talent Relationship
Marketing Report © 2019#RALLYFWD

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How to design and build a micro talent network program

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1. Identify most needed skill sets
2. Build entry points for different
communities
3. Create an engagement model
to provide relevant content and
a semi-personalized experience

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• Talk to recruiting and
business leaders
• Understand the market for
talent
• Think about how your target
candidates talk about their
skills and interests
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• Consider the landing page
options available to you
now or identify new tools
• Think about how you can
connect systems and
processes to your end goals
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• Answer the WIIFM?
• Create a content strategy
• Brainstorm the ways you
can engage candidates
once they have opted in
and shared their info
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Example end-to-end program

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They don’t always come....
Growing your prospect pipeline means
consistently promoting micro talent
networks to the right audience.

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• Promotion: paid social advertising and
organic posts by ambassadors
• Engagement: analyzing email marketing
metrics to see what was viewed most often
• Conversion: ensuring recruiting teams knew
how to source candidates in the networks

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• 86% growth across all talent networks after
initial launch and promotion
• Email newsletter open rates are more than
40% higher than industry averages
• Direct connection between systems to track
conversion results

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• Align to business need
• Promote, promote,
promote
• Add value and give
them what they want

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jill-shabelman/