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Working Mechanism of
Pinterest & LinkedIn
Rajan Chhangani
MBA 2nd Sem.
JIET-SOM
₽ Pinterest
₽ Overview
₽ About Pinterest
₽ Audience Intended
₽ Women’s Pins by Category
₽ Applications Pinterest Support
₽ Conclusion
₪ LinkedIn
₪ Overview
₪ About LinkedIn
₪ Leaders
₪ How it Works
₪ Growth Time
Working Mechanism of Pinterest and LinkedIn
℗ Founded by Paul Sciarra, Evan Sharp, and Ben Silbermann in
March, 2010 at San Francisco, California, US.
℗Ben Silebermann is the current CEO of Pinterest
℗ Pinterest has more than 500 employees and has 70 million users
worldwide.
℗ Pinterest is a Visual Discovery type of site where we can share
images.
℗ Pinterest combines visual contents and sharing who you are,
two
very important element of social media.
℗ Pinterest is a free website that requires registration to use.
Users can upload, save, sort, and manage images—known as
pins—and other media content (e.g., videos and images)
through collections known as pinboards.
℗Pinterest acts as a personalized media platform. Users can
browse the content of others on the main page.
℗ Pinterest’s users demographic is made up mostly of women.
℗ Currently women make up about 80% of active users on
Pinterest.
℗ Male-focused category has been changing, for example the cars
and bike category was added to attract men.
Food & Drink
DIY & Craft
Home Decor
Hair & Beauty
Fashion
Design
Kids
Art
Weddings
Travel
Photography
Films & Music
Health & Fitness
Education
Humour
Products
Animals
Outdoors
Invest
Heavily in
Images
Add Social
Buttons
Act as
Community
Member
Pin Trends
& Unique
Items
Engage
Influencers
℗ Pinterest’s can be use through the web, on devices such as
laptop or desktop computers.
℗ Pinterest can also be downloaded as an app on devices such as
smart phones, iPod, iPads, or tablet
℗ Pinterest’s is an image sharing catalog where you can share
images according to your interest, style and tastes.
℗ you can also interact with other’s interest and makes others to
follow you.
Working Mechanism of Pinterest and LinkedIn
₪ LinkedIn was founded by Reid Hoffman Allen Blue on
December 14, 2002 at Mountain View, California, U.S
₪ Reid Hoffman is the chairman and Jeff Weiner is the current
CEO of LinkedIn.
₪ LinkedIn reported more than 400 million acquired users in
more than 200 countries.
₪ LinkedIn is available in 24 languages across the world.
₪ LinkedIn is a business oriented social networking site.
₪ The goal of the site is to allow registered members to
establish and document networks of people they know and
trust professionally.
₪ Basic membership for LinkedIn is free. Network members are
called “connections.”
Companies with most followers on LinkedIn (August 2014) m
0 1 2 3
Google
IBM
Microsoft
Apple
HP
Accenture
Deloitte
Oracle
Unilever
Shell
How Does it Works
0
5
10
15
20
20
16
LinkedIn Pinterest
How many months did it take to reach first million users ?
THANK YOU

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Working Mechanism of Pinterest and LinkedIn

  • 1. Working Mechanism of Pinterest & LinkedIn Rajan Chhangani MBA 2nd Sem. JIET-SOM
  • 2. ₽ Pinterest ₽ Overview ₽ About Pinterest ₽ Audience Intended ₽ Women’s Pins by Category ₽ Applications Pinterest Support ₽ Conclusion ₪ LinkedIn ₪ Overview ₪ About LinkedIn ₪ Leaders ₪ How it Works ₪ Growth Time
  • 4. ℗ Founded by Paul Sciarra, Evan Sharp, and Ben Silbermann in March, 2010 at San Francisco, California, US. ℗Ben Silebermann is the current CEO of Pinterest ℗ Pinterest has more than 500 employees and has 70 million users worldwide. ℗ Pinterest is a Visual Discovery type of site where we can share images.
  • 5. ℗ Pinterest combines visual contents and sharing who you are, two very important element of social media. ℗ Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. ℗Pinterest acts as a personalized media platform. Users can browse the content of others on the main page.
  • 6. ℗ Pinterest’s users demographic is made up mostly of women. ℗ Currently women make up about 80% of active users on Pinterest. ℗ Male-focused category has been changing, for example the cars and bike category was added to attract men.
  • 7. Food & Drink DIY & Craft Home Decor Hair & Beauty Fashion Design Kids Art Weddings Travel Photography Films & Music Health & Fitness Education Humour Products Animals Outdoors
  • 8. Invest Heavily in Images Add Social Buttons Act as Community Member Pin Trends & Unique Items Engage Influencers
  • 9. ℗ Pinterest’s can be use through the web, on devices such as laptop or desktop computers. ℗ Pinterest can also be downloaded as an app on devices such as smart phones, iPod, iPads, or tablet
  • 10. ℗ Pinterest’s is an image sharing catalog where you can share images according to your interest, style and tastes. ℗ you can also interact with other’s interest and makes others to follow you.
  • 12. ₪ LinkedIn was founded by Reid Hoffman Allen Blue on December 14, 2002 at Mountain View, California, U.S ₪ Reid Hoffman is the chairman and Jeff Weiner is the current CEO of LinkedIn. ₪ LinkedIn reported more than 400 million acquired users in more than 200 countries. ₪ LinkedIn is available in 24 languages across the world.
  • 13. ₪ LinkedIn is a business oriented social networking site. ₪ The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. ₪ Basic membership for LinkedIn is free. Network members are called “connections.”
  • 14. Companies with most followers on LinkedIn (August 2014) m 0 1 2 3 Google IBM Microsoft Apple HP Accenture Deloitte Oracle Unilever Shell
  • 15. How Does it Works
  • 16. 0 5 10 15 20 20 16 LinkedIn Pinterest How many months did it take to reach first million users ?