This document provides a summary of digital skills training modules across topics like social media, search engine optimization, email marketing, analytics, online advertising, ecommerce, and pay-per-click. It lists the module name, topic, level, description and pricing for over 50 modules. The modules range from foundations to intermediate to specialist levels and cover skills like social media optimization, personal branding, keyword research, SEO, email marketing, analytics, display advertising, ecommerce fundamentals, Google Adwords campaign setup and more. Prices for the modules are provided in Indian Rupees and range from Rs. 1000 to Rs. 5000.

1. !! ** DIGITAL SKILLS VALLEY ** !!
MODULE TOPICS LEVEL DESCRIPTION PRICING
SOCIAL MEDIA OPTIMIZATION
Periscope Social Media Foundation Periscope allows us to stream live video and show it
live in Twitter. This module walks through the app's
core functionality and how to use it effectively.
5000/-
RS
Social Media Buy In and Risk Social Media None How can you build social media campaigns, minimize
the risk of social disasters and get internal buy-in? This
module explores the processes needed to implement
risk-mitigated social campaigns.
Personal Branding with LinkedIn Social Media Foundation What impression are you really making online? This
module explores the idea of personal branding, how it
can help or hinder you, and how LinkedIn is an
essential personal branding tool.
Keyword Research Social Media Foundation Is your keyword strategy maximizing your content's
impact across search and social? This module looks at
tools and techniques to get the most out of your
content and observes cross channel impact.
Social Media Social Media Foundation Explore the key trends in social media and learn how
to select and achieve best practice in each of the key
social channels.
Google+ In Perspective Social Media Foundation This modules covers the fundamentals of Google+, it's
impact on SEO and looks at how it should be part of
your social strategy.
Facebook Marketing Social Media Foundation This module looks at Facebook pages and
advertising, exploring the options to reach your target
audience.

2. Facebook Advertising Social Media Intermediate Getting engagement with Facebook pages is
becoming increasingly difficult. Learn about the
different Facebook advertising options and how you
can use them effectively.
Twitter In Perspective Social Media Foundation This modules explores the fundamentals of Twitter and
looks at how it should be part of your social strategy. It
also explores how you can plan to use Twitter
effectively.
Twitter Advertising Social Media Intermediate Twitter offers a range of highly targeted advertising
options. This module looks at the core ad types and
then explores some advanced options.
Pinterest Social Media Foundation Explore how Pinterest works and how you can take
advantage of some its features to make use of this
incredibly effective channel.
Paid Social Media Social Media Intermediate This module explores the paid advertising options
within Facebook, Twitter and LinkedIn. We look at best
practice and the advertising options available.
Managing Social Media Social Media Intermediate This modules covers the core factors that need to be
considered when managing social media campaigns,
effective social policy and moderation.
Instagram for Business Social Media Foundation This module looks at how Instagram can be used for
business exploring key success factors and analytics.
Getting More From Twitter Social Media Intermediate How to Twitter audience and increase engagement in
a time efficient way? This step by step guide will give
you the tools and techniques to get more from Twitter
and automate some of your activities.
Advertising on LinkedIn Social Media Intermediate This module looks at the different options available
when advertising on LinkedIn and explores ROI
measurement and best practice tips.
Social Media Monitoring Social Media Intermediate This module explores the key tools and techniques
that can be used to help inform our social media and
content plans.

3. Social Media Measurement Social Media Intermediate Effective measurement of social media needs us to go
beyond volume based metrics. Explore how to look at
the ROI of your social campaigns.
SEARCH ENGINE OPTIMIZATION
Advanced SEO Techniques SEO Specialist Do you need to take your SEO efforts the next level?
This module covers a range of tools and techniques
that are essential for any competitive search
campaign.
4000/-
RS
SEO & Content Marketing SEO Foundation Understand the importance of content when looking at
search optimization. This module will give hands-on
advice and practical tools to maximize your SEO using
content.
Search Engine Optimisation SEO Foundation Discover the steps in search of keyword research, on-
page optimization and link building. Explores the
connection between social and search.
Search Analysis Tools SEO Intermediate With the most commonly used free SEO tool having
limitations, this module explores some more advanced
commercial SEO tools and what they can do.
EMAIL MARKETING
Email Marketing Analytics & Me Email
Marketing
Intermediate Are you getting the most from your email marketing
and do you really understand what your email metrics
are telling you? This module explores the opportunities
and limitations of email measurement.
3000/-
RS
Email Marketing Email
Marketing
Foundation Learn how to achieve best practice results by targeting
and designing your campaigns effectively.
Marketing Automation Email
Marketing
Specialist Marketing automation allows us to focus on the user
journey and trigger communications and engagement
efficiently.

4. Email Techniques Email
Marketing
Intermediate How do you take your email marketing to the next level
and achieve better Open and Click through rates? This
module explores a range of best practice techniques to
improve your results.
DIGITAL TRENDS & TOOLS
Digital Insights Tools Tools & Trends Foundation This module explore a range of tools that give us
insights into a range of digital marketing channels,
including social, search and mobile.
1000/-
RS
Analytics & DATA
Analytics Analytics &
Data
Foundation Analytics provides the essential tools for assessing
and improving digital campaigns. This module talks
through the fundamentals of web analytics.
2500/-
RS
Analytics Analysis Analytics &
Data
Intermediate This module explores the importance of and the key
challenges of making sense of analytics data and
looks at topics like Multi-Channel Funnels.
Analytics Step by Step Analytics &
Data
Foundation Analytics step by step will walk you through the core
reports in Google analytics and show you how to use
them.
Using Data to Improve Campaign Analytics &
Data
Intermediate In this module we explore how web analytics and other
forms of data can be used to improve our digital
marketing activity.
Privacy and Data Analytics &
Data
Foundation Consumers are increasingly concerned about privacy
and how data will be used. Learn key considerations to
re-assure and use data in an effective way.
Advanced Analytics for Content Analytics &
Data
Specialist Using advanced analytics techniques, this module will
show you how to go beyond page views and see how
users have actually engaged with your content.
Tracking Campaign Results Analytics &
Data
Intermediate This module explores the different techniques for
tracking our campaigns and explores tools that can
improve tracking and save time.

5. ONLINE BRANDING
Display Advertising Targeting Online
Advertising
Specialist Do you like being shown online ads again and again
after visiting a website? Neither does anybody else.
Make use of the latest data based techniques for smart
and effective ad targeting.
4000/-
RS
Display Advertising Online
Advertising
Foundation Learn how targeting and design can achieve effective
online advertising, and explore topics like behavioural
targeting.
Programmatic Advertising Online
Advertising
Specialist Do you know your SSP from you DMP? 1st Party from
3rd Party data? This module explores Programmatic
Advertising and how you can effectively use data to
create highly targeted campaigns.
Display Advertising Landscape Online
Advertising
Specialist Covering topics like Real Time Bidding, this module
will make the online advertising landscape clear.
E-COMMERCE
Social Commerce Ecommerce Foundation With the advent of Buyable Pins and Instagram ads,
what does the future of social commerce look like and
how will it impact your business? Explore the latest
trends in social commerce in this module.
4000/-
RS
Fundamentals of Ecommerce Ecommerce Foundation What are the key factors to consider when selling
online? This module explores the opportunities and
challenges of online selling as well as discussing
measurement and ecommerce platforms.

6. PAY PER CLICK
Creating Effective Google Adwo PPC Intermediate Pay Per Click ad copy can be the difference between
campaign success and failure. Explore a step-by-step
process to create successful ad copy maximising CTR
and driving your campaign objectives.
5000/-
RS
Keyword Planning for Adwords C PPC None Effective keyword research can be the difference
between success and failure for paid search
campaigns. This module outlines some tested
techniques for building effective keyword plans.
Pay Per Click PPC Foundation Discover the steps in search of keyword research, on-
page optimisation and link building. Explores the
connection between social and search.
Google Adwords Campaign Settin PPC Intermediate Do you fully understand the options available when
setting up Google PC campaigns? This module walks
you though the setup of Adwords campaigns and
offers some tips to maximise campaign impact.
Advanced Paid Search PPC Specialist Google Adwords offers a huge array of advanced
targeting, testing and placement options for their
advertising platform. This module explores more
advanced functionality on Google's paid platform.