This document provides guidance on creating an effective elevator pitch. It explains that an elevator pitch is a brief argument for why someone or a company deserves attention, generates interest, and leads to further discussion. The document recommends including the problem, solution, customer value, business model, achievements, and a call to action. It provides templates and examples of elevator pitches. Key tips include making the audience care about you, trust you, and want more information in 30 seconds or less through a clear, jargon-free message focused on the listener's needs and goals. Effective delivery is also emphasized through practice and a passionate tone of voice.

1. Elevator Pitch
By Rahul Jain
LinkedIn : https://www.linkedin.com/in/rahuljain77/ Twitter : https://twitter.com/BeingHR

2. Presentation Coverage
• Elevator Pitch
• What?
• Why?
• Where?
• How?
• Tips for Making Elevator Pitch
• Share Your Elevator Pitch – Exercise
• Way Forward

3. What is
ELEVATOR PITCH ?

4. Elevator Pitch is your best argument for why
you/company deserves more attention.
It generates interest about you, organization,
products, services, project or about an Idea.
It should lead to a deeper dialogue

5. Why
ELEVATOR PITCH ?

6. You might meet
any potential
Customer,
Investor,
Business Partner,
Hire…
Any time …
Any where…

7. Research behind Elevator Pitch
Its Memorable and
Establishes
Connection
It Shows
Your
Relevance
to Audience
It
Communicates
Your Skill
It Engages
Your
Audience

8. Is there any standard
ELEVATOR PITCH ?

9. There is no PERFECT pitch format.
Understand your audience and adjust.

10. Where to use
ELEVATOR PITCH ?

11. Use your elevator pitch to start
conversations...
• Speaking to potential suppliers or partners
• At Conferences , tradeshows
• At Networking events
• At Meetings with Customers, investors, team members

12. What to include in
ELEVATOR PITCH ?

13. What to include
> Problem
> Solution
> Customers Value Creation
> Profitable Business Proposition
>Achievements
> Call to action

14. What to include - Example
>> Problem – Packaging business is quite fragmented and many companies are
fighting for share of the pie.
>> Solution - Our growth strategy is not market share driven but profitable product
driven
>> Target Customers – We are growing geographical markets and launching new
products and creating new opportunities for growth for packaging industry
>> Business Model - ABC Limited (Chemicals Division) manufactures liquid inks;
laminating adhesives; ink binders; and specialty coatings
>>Achievements - We’ve transformed as business in last 4 years and became
world’s top 20 companies with NABL Accreditation and 5 ISO Certifications
>> Call to Action - Are you seeking partnership to grow in converting business

15. Elevator PitchTips

16. >>Make me care you
To attract and retain attention (even for 30 seconds)
It really comes down to answering this question … What can you do for me?
>>Make metrust you
Got some great achievements? Tell about them.
Achievements build trust andcredibility!
>>Make me want more
Elevator pitches are conversation starters. Don’t pack in too much!

17. >>Keep it simple
If you’re meeting someone for the first time they know nothing about you and
may not know very much about your industry… Keep it simple, or lose me
>>Your tech doesn’tmatter
[Most] people care about solutions to problems, not patents or algorithms
So tell me: How does your solution make my life better

18. Elevator Pitch
Templates

19. Elevator Pitch: Template1
> “We solve [problem]
> by providing [advantage],
> to help [target]
> accomplish [target’sgoal].
> We will make money by [business model]
> to help target get [benefit].
> [Call to action].”

20. Elevator Pitch: Example 1
“We solve Packaging’s cross-border growth barriers
by providing solutions and services that accomplish goals
like light weight, Re-configured and engaging packaging.
We make money by Packaging it right for our customers
and to help them expand internationally.
Are you at looking at healthier bottom-line for profit
reinvestment rather than revenue re-cycling?

21. “My company, [company name], is developing
[product/service] to help [your target audience]
[solve a problem]….[Call to action]”.
Elevator Pitch: Template2

22. “My company, ABC Chemicals, is committed to be globally recognized
and technology driven R&D focused organization
to help packaging and converting companies.
We provide innovative, competitive and sustainable technologies
and world class solutions with our Inks and Adhesive.
We help our customers save money and improve the quality of their
final product first time right.
Are you looking for packaging solutions?”
Elevator Pitch: Example2

23. “I am, [name], expert at [subject/domain] to help [your
target audience]
[solve a problem]….[Call to action]”.
Elevator Pitch: Template3

24. I am Human
Resources Head
I am People’s Person who
helps organization to
engage employees and
derive higher productivity
through capability
Building
I am in Sales
and Marketing
I offer (customers like you)
Packaging Solutions of Ink
and Adhesive Products and
delight in terms of Price
and Quality
I am Technical
Service Expert
I am an expert in trouble
shooting problems on site
and at your machines 24X7
through out the year with
response time of 2 Hours
Elevator Pitch: Example 3
Explain ….
Who You Are ……… What You Offer and What Value is there Talking to You Further

25. Share Your Elevator Pitch
Exercise

26. Elevator Pitch
Way Forward

27. >>Write and Write Again
To attract and retain attention (even for 30 seconds)
Deliver it at good pace … Not more than 150 to 250 words
>>Speak what is most Relevant
Identify 4-5 Micro Aspect to highlight
Include Numbers or concrete details
>>Tone of Voice
Its is crucial conversation with required modulation in voice
Learn it by Heart, Speak with Passion

28. >>Skip Jargon
Assume your audience has no idea about your work
Use no Acronyms or Abbreviations
>>Share Your Pitch
Pitch on Paper is different than spoken loudly
Rehearse Rehearse and Rehearse with others
>> Pass the Mic
Give other person a chance to WoW you
Take Pause when other person responds to you

29. Remembers
>>You are always on the Stage
>>To pitch like a PRO
>>Hook in First Seven Seconds
>>Start like a Breaking News Headline
>>Be Yourself and simply show your Expertise
>>keep it to the Point – No Jargon

32. Thank You