A how-to on setting up a new LinkedIn Showcase Page

1. Showcase Pages
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2. Showcase Pages
Getting Started Guide
Pre-launch activities
Step 1: Identify the pages you would like to create:
 Which brands, business units, and/or initiatives require their own page presence and
audience on LinkedIn?
 Do you have the internal resources to send compelling updates on a regular basis for
this page?
Step 2: Identify the page creator and page admins and who will maintain the page and post
content.
Step 3: Prepare all materials from the creative checklist.
Day of launch activities
Step 4: Create your Showcase Page(s) through the parent Company Page and assign admins
Step 5: Begin posting updates (organic and Sponsored) (at least 2 per week)
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3. Showcase Pages
Getting Started Guide
Determine your full Company Page ecosystem strategy
1. How does your content calendar change now that you have a parent company page and
multiple Showcase Pages?
2. How will you measure the success of parent Company Page and Showcase Pages? Do the
metrics differ? Who will review these metrics?
3. What type of content would be relevant for your parent Company Page vs. your Showcase
Pages?
Determine your follower acquisition strategy
1.
Post updates on the parent Company Page to encourage traffic to the Showcase Page. This
could include content that’s relevant to your Showcase Page.
2.
Place an inFollow button on blogs and sites relevant to your Showcase Page.
3.
Purchase Follower Ads to encourage target audiences to follow your page.
4.
Send Sponsored Updates to reach your full target audience with content.
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4. Showcase Page
Creative Check list
1.
Page Name (Suggested 60 characters max)
2.
Logo (Dimensions: 100x60px)
3.
Page Description (70-200 characters)
•
Website URL
4.
Square logo (Dimensions: 50x50px)
5.
Hero image (Dimensions: 976x330px)
6.
Featured groups – Choose 3 LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.

5. Showcase Page
Create and Edit Mode
1.
2.
Logo (Dimensions: 100x60px)
3.
Square logo (Dimensions: 50x50px)
4.
Page Name (Suggested 60 characters max)
5.
Showcase Page Industry
6.
Website URL
7.
Page Description (700 characters max)
8.
Showcase Page Admin management
9.
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Hero image (Dimensions: 976x330px)
Featured groups (Optional)
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6. Appendix
Step by Step Set-up Guide
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7. How to set up a Showcase Page
Click “Create a Showcase Page” from
the parent Company Page. Must be a
Company Page admin
3
Enter Showcase Page content and
click “Publish”
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Enter the page name and assign
Showcase Page admins (must be a 1st
degree connection to the creator) and
click “Create”. Company Page admins
can stop and this point and let
Showcase page admins sign in and
finish setting up the page
Features and functionality
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8. Showcase Page
Create and Edit Mode
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9. Showcase Page
Create and Edit Mode
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10. Showcase Page
Create and Edit Mode
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