Rachit Gupta - Digital Marketing Training Classes helps professionals, graduates become an outstanding marketing expert with extensive training programs including SEO, SMO, and PPC (Google Adwords). Get your SEO/PPC training and Certification Noida.

1. Visibility | Traffic | Sales | ROI

2. MySelf Rachit Gupta – Digital Marketing
Consultant having 4+ years of Experience in
Online Marketing, Strategy Planning &
Execution.
Certifications:
- Google Adwords Certified
- Bing Ads Certified (MS)
- Google Analytics Certified
- Google Double Click Certified
- Social Media Marketing (HP)

3. Linkedin - in.linkedin.com/in/mrrachitgupta/
Google+ - https://plus.google.com/+RACHITGUPTA
Skype - ragupta32
Facebook - rachitguptawebmaster
Twitter - @rachitseo
Gtalk – rachit32@gmail.com

4. Digital Marketing
 What is it and Why it Matters?
 Keys to Digital Marketing Success
 Traditional Vs Digital Marketing
 Digital Marketing Channels
 SEO
 SMO
 PPC
 Email Marketing

5. In simplistic terms, digital marketing is the
promotion of products or brands via one or
more forms of electronic media. Digital
marketing differs from traditional marketing
in that it involves the use of marketing
channels and methods that enable an
organization to analyze marketing campaigns
and understand what is working and what
isn’t – typically in real time.

6. Digital marketers monitor things like what is
being viewed, how often and for how long,
sales conversions, what content works and
doesn’t work, etc.

7. Manage complex customer relationships
across a variety of channels – both digital and
traditional.
Respond to and initiate dynamic customer
interactions.
Extract value from big data to make better
decisions faster.

8. Traditional Marketing Digital Marketing

9. Organic Search (SEO)
Social Media
Pay Per Click (PPC)
Email Marketing

10. Search engine optimization (SEO) is
the process of affecting the visibility of a
website or a web page in a search
engine's "natural" or un-paid ("organic")
search results.

13. Onpage SEO OffPage SEO
Deep Website Analysis
Competitor Analysis
Keywords Analysis
Back link Analysis
Social Engagement Analysis
Content Quality Analysis
Niche Marketing Analysis
Social Bookmarking
Blogs/Articles
Forums
Press Release
Blog Commenting
Blog Pinging
Micro Blogging
PDF/PPT Creation

15. Social media optimization (SMO)
is the use of a number of social
media outlets and communities to
generate publicity to increase the
awareness of a product, brand or
event.

16. Facebook
Twitter
Google+
Pinterest
Linkedin

20. Pay per click (PPC) (also called
cost per click) is an internet
advertising model used to direct
traffic to websites, in which
advertisers pay the publisher
(typically a website owner) when
the ad is clicked. It is defined
simply as “the amount spent to get
an advertisement clicked.

22. Understanding PPC Campaign Structuring & Setup
Understanding Campaign, AdGroup & Keywords Statistics
Creating Ad Copy’s
Developing Quality Keyword List
Conversion Tracking
Increase Conversions
Adcopy Optimization
Device Performance Monitoring
Billing & Reports
ReTargeting
MCC (My Client Center)
QA Session
Adwords Exam (Basic & Advanced Search)

26. Sending email messages with the purpose
of enhancing the relationship of a
merchant with its current or previous
customers, to encourage customer loyalty
and repeat business. Sending email
messages with the purpose of acquiring
new customers or convincing current
customers to purchase something
immediately.

28. Google Analytics is a service offered by
Google that generates detailed statistics
about a website's traffic and traffic sources
and measures conversions and sales.
Google Analytics can track visitors from
all referrers, including search engines and
social networks, direct visits and referring
sites. It also displays advertising, pay-per-
click networks, email marketing and
digital collateral such as links within PDF
documents.

33. Google & Bing Certified Trainer.
Live Project Training.
Free Adwords Certification Classes.
100% Placement Assistance.
Interview Preparation Classes.
Quizes & FAQ Sessions.

34. Rachit Gupta
Digital Marketing Consultant
Noida, India