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       THE WEB DESIGNER’S TOOL KIT




Monday, October 22, 12
Hello.
                          Diana Frurip | Visual Designer @dianadianadiana
                          Sean Kelly | Senior Visual Designer @deamplified
                         Phil Robinson | Experience Design Director @pzilla



Monday, October 22, 12
Hello.
                         Mobile and Social Platforms



Monday, October 22, 12
Before We Begin

Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
Part 1
                          Getting Started




Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
THE YEAR OF MOBILE?




Monday, October 22, 12
“   25% of US internet users only access
                             the web through a mobile device.
                                                             ”
                             –MobiThinking




Monday, October 22, 12
“   "Mobile devices now make up about

                                                        ”
                             20 percent of U.S. web traffic"
                             –All Things D




Monday, October 22, 12
THINK GLOBALLY




        Mobile Operating System Market Share February 2012
        via iCrossing


Monday, October 22, 12
THIS ISN’T RESPONSIVE




Monday, October 22, 12
Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION

Monday, October 22, 12
THEN...

                         Website




                                   UX   Visual   Development




Monday, October 22, 12
RECENTLY...
     Mobile Version

                         Website




                                   UX   Visual   Development




Monday, October 22, 12
NOW...

               Oh noes!




                          UX   Visual   Development




Monday, October 22, 12
Photo: R. Baum




              THE LANDSCAPE CHANGED QUICKLY
Monday, October 22, 12
Photo: Asher Trafford




       BUT WE CAN
       ADAPT
Monday, October 22, 12
“   Instead of viewing ourselves in
                             terms of discrete roles, we should
                             instead look to emphasize our range
                             of abilities, and work with others
                             whose skills are complimentary.
                             –Paul Robert Lloyd, 24 Ways    ”
Monday, October 22, 12
SUPER TEAMS ASSEMBLE!
Monday, October 22, 12
A BETTER WAY

                     Development


               Visual        UX




Monday, October 22, 12
Monday, October 22, 12
GET COMFORTABLE
                         BEING OUT OF
                                 AND
                         ADAPT TO CHANGES

Monday, October 22, 12
It’s not the document you’re making,
                         it’s the input you’re giving.




Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
OBJECTIVES FIRST




Monday, October 22, 12
“   Content informs design – design
                             without content is decoration
                                                           ”
                             –Jeffrey Zeldman, Happy Cog



Monday, October 22, 12
ONE SIZE DOESN’T FIT ALL




Monday, October 22, 12
ONE SIZE DOESN’T FIT ALL




Monday, October 22, 12
DELEGATE PHILOSOPHERS




Monday, October 22, 12
THINK BIG PICTURE




Monday, October 22, 12
Part 2
                          Tools to Use




Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
GET INSPIRED
         patterntap.com




Monday, October 22, 12
GET INSPIRED
         lovelyui.com




Monday, October 22, 12
GET INSPIRED
         androidpatterns.com




Monday, October 22, 12
GET INSPIRED
         responsive.rga.com




Monday, October 22, 12
GET INSPIRED
         mediaqueri.es




Monday, October 22, 12
GET INSPIRED
         bradfrost.github.com/this-is-responsive/patterns.html




Monday, October 22, 12
GET INSPIRED
         bradfrost.github.com/this-is-responsive/patterns.html




Monday, October 22, 12
GET INSPIRED
         starbucks.com/static/reference/styleguide/




Monday, October 22, 12
START WITH A SYSTEM




Monday, October 22, 12
STYLE TILES




Monday, October 22, 12
STYLE TILES




Monday, October 22, 12
STYLE TILES




Monday, October 22, 12
SKETCH WITH PAPER
         via UX Magazine




Monday, October 22, 12
SKETCH ON DEVICES
         via UX Magazine




Monday, October 22, 12
SKETCH ON DEVICES




                            Dropbox   Android File
                                       Transfer



Monday, October 22, 12
SKETCH ON DEVICES




                         LiveView   Android Design
                                       Preview



Monday, October 22, 12
SKETCH ON DEVICES



                            Adobe Edge
                              Inspect




Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
THEN...




Monday, October 22, 12
NOW...




Monday, October 22, 12
PRESENT BETTER




Monday, October 22, 12
CHOOSE YOUR TOOLS WISELY

         disposable                                                                                                                              evolving
         d.i.y                                                                                                                              collaborative




              PAPER      MOTION TEST              SCRIPTED              RESPONSIVE           DATA/CONTENT                VIDEO               FUNCTIONAL
                         (Keynote, Flash, AE)    PROTOTYPE              PROTOTYPE             PROTOTYPE            (iMovie, AfterEffects)    PROTOTYPE
                                                   (TAP, HTML,          (HTML,Bootstrap,        (HTML, iOS,                                 (HTML, iOS, Android,
                                                Keynote, Fireworks,   Codepen, Adobe Edge)   Android, Flash/AIR)                              Flash/AIR, Cinder)
                                                     Flash/AIR)




Monday, October 22, 12
INTERFACE ORIGAMI
         via Tack Mobile




Monday, October 22, 12
CONTENT HIERARCHY




Monday, October 22, 12
EXPERIENCE DESIGN




Monday, October 22, 12
PROTOTYPES FOR CLIENTS




                                 TAP by unitid.nl




Monday, October 22, 12
PROTOTYPES FOR CLIENTS




                                 TAP by unitid.nl




Monday, October 22, 12
PROTOTYPES FOR CLIENTS




                                 Prototypes App




Monday, October 22, 12
MOTION PROTOTYPES
         via Punchcut




                            After Effects




                            Keynote
Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
“   Those PSDs are an artifact of the
                             design process, and very likely do
                             not reflect the final decisions made
                             in the coding process. The code is
                             the deliverable, the PSDs are not.
                             –David McCreath, Mule Design      ”
Monday, October 22, 12
KNOW THE MEDIUM




Monday, October 22, 12
YOUR BEST NEW DESIGN TOOL




         image via Kuswanto, Petshop Box Studio

Monday, October 22, 12
CONTENT DICTATES BREAKPOINTS




Monday, October 22, 12
VISUAL TO CODE




                         Subtle Patterns




Monday, October 22, 12
VISUAL TO CODE




                         Dev Rocket




Monday, October 22, 12
VISUAL TO CODE



                          Slicy




                         CSS Hat
Monday, October 22, 12
VISUAL TO CODE
         css3gen.com/box-shadow/




Monday, October 22, 12
DEVELOPER TOOLS




Monday, October 22, 12
EMULATORS




    Opera Mobile Emulator   Android SDK   XCode iOS Simulator

Monday, October 22, 12
TESTING
        *Responsinator
        *Responsive.is
        *Screen Queries
        Resize My Browser
        Responsive PX
        Responsive Design Bookmarklet
        Screenfly
        Adobe Edge



Monday, October 22, 12
PART 1: GETTING STARTED
        1. A Compass
        2. A Better Process
        3. Insights

        PART 2: TOOLS TO USE
        4. Sketching
        5. Prototyping
        6. Creating and Testing

        PART 3: CONCLUSION
Monday, October 22, 12
Conclusion
                            You’ve got this.




Monday, October 22, 12
FUTURE FACING




Monday, October 22, 12
BE PROACTIVE




Monday, October 22, 12
TEST ON DEVICE




Monday, October 22, 12
SAME JOB, NEW TOOLS




Monday, October 22, 12
BEYOND THE CREATIVE SUITE




Monday, October 22, 12
If it’s not working, figure out a
                         new process.




Monday, October 22, 12
SAVE TIME AND MONEY




Monday, October 22, 12
BE WATER, MY FRIEND




Monday, October 22, 12
Monday, October 22, 12
Thank You.
                            slideshare.net/RGA




Monday, October 22, 12

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