Suche senden
Hochladen
SXSW Business Case Workshop 2015
•
171 gefällt mir
•
26,612 views
R/GA
Folgen
How to build a business case.
Weniger lesen
Mehr lesen
Business
Marketing
Melden
Teilen
Melden
Teilen
1 von 17
Empfohlen
5 Ways to Enhance the Customer Experience with Gainsight PX
5 Ways to Enhance the Customer Experience with Gainsight PX
Product School
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T Lai
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T Lai
UX STRAT
Designing for adoption gainsight px 08.24.2020
Designing for adoption gainsight px 08.24.2020
Mickey Alon
Sample Customer Advisory Board Deck
Sample Customer Advisory Board Deck
Richard Smiraldi
Product management foundations
Product management foundations
Pooja T R
Benefit Management; How to fill multi gaps with only one bridge?
Benefit Management; How to fill multi gaps with only one bridge?
Imad Alsadeq
Business Ecosystem Design
Business Ecosystem Design
Jan Schmiedgen
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
R/GA
Empfohlen
5 Ways to Enhance the Customer Experience with Gainsight PX
5 Ways to Enhance the Customer Experience with Gainsight PX
Product School
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T Lai
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T Lai
UX STRAT
Designing for adoption gainsight px 08.24.2020
Designing for adoption gainsight px 08.24.2020
Mickey Alon
Sample Customer Advisory Board Deck
Sample Customer Advisory Board Deck
Richard Smiraldi
Product management foundations
Product management foundations
Pooja T R
Benefit Management; How to fill multi gaps with only one bridge?
Benefit Management; How to fill multi gaps with only one bridge?
Imad Alsadeq
Business Ecosystem Design
Business Ecosystem Design
Jan Schmiedgen
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
R/GA
Introducing the Drift Platform
Introducing the Drift Platform
Drift
Brand Storytelling
Brand Storytelling
Bianca Cawthorne
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Tank Toronto
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Product School
Brainstorming Technology First
Brainstorming Technology First
R/GA
IT roadmap
IT roadmap
shahab zebari
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation Slides
SlideTeam
Agile Portfolio Management Framework With Demand Management
Agile Portfolio Management Framework With Demand Management
SlideTeam
Digital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary Structure
SlideTeam
App Development Services
App Development Services
Neuronimbus Software Services
Build Features, Not Apps
Build Features, Not Apps
Natasha Murashev
Draw to Win: Why drawing is your secret sales weapon
Draw to Win: Why drawing is your secret sales weapon
Dan Roam
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023
Benu Aggarwal
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive Advantage
Alexander Osterwalder
Guide to Project Portfolio Management
Guide to Project Portfolio Management
Technology Multipliers
The Management Consulting Toolkit_ Fifty of the most versatile an.pdf
The Management Consulting Toolkit_ Fifty of the most versatile an.pdf
ssuserc31980
BSC - Introduction, Architecture, Strategy Formulation Guide & Templates
BSC - Introduction, Architecture, Strategy Formulation Guide & Templates
ngaungsan
How to Choose a Successful Brand Name?
How to Choose a Successful Brand Name?
Merriam Associates, LLC
Steering Committee Charter Template
Steering Committee Charter Template
Demand Metric
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Adapting to the Unknown
Adapting to the Unknown
R/GA
I can smell your CMS
I can smell your CMS
R/GA
Weitere ähnliche Inhalte
Was ist angesagt?
Introducing the Drift Platform
Introducing the Drift Platform
Drift
Brand Storytelling
Brand Storytelling
Bianca Cawthorne
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Tank Toronto
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Product School
Brainstorming Technology First
Brainstorming Technology First
R/GA
IT roadmap
IT roadmap
shahab zebari
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation Slides
SlideTeam
Agile Portfolio Management Framework With Demand Management
Agile Portfolio Management Framework With Demand Management
SlideTeam
Digital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary Structure
SlideTeam
App Development Services
App Development Services
Neuronimbus Software Services
Build Features, Not Apps
Build Features, Not Apps
Natasha Murashev
Draw to Win: Why drawing is your secret sales weapon
Draw to Win: Why drawing is your secret sales weapon
Dan Roam
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023
Benu Aggarwal
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive Advantage
Alexander Osterwalder
Guide to Project Portfolio Management
Guide to Project Portfolio Management
Technology Multipliers
The Management Consulting Toolkit_ Fifty of the most versatile an.pdf
The Management Consulting Toolkit_ Fifty of the most versatile an.pdf
ssuserc31980
BSC - Introduction, Architecture, Strategy Formulation Guide & Templates
BSC - Introduction, Architecture, Strategy Formulation Guide & Templates
ngaungsan
How to Choose a Successful Brand Name?
How to Choose a Successful Brand Name?
Merriam Associates, LLC
Steering Committee Charter Template
Steering Committee Charter Template
Demand Metric
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Was ist angesagt?
(20)
Introducing the Drift Platform
Introducing the Drift Platform
Brand Storytelling
Brand Storytelling
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Brainstorming Technology First
Brainstorming Technology First
IT roadmap
IT roadmap
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Agile Portfolio Management Framework With Demand Management
Agile Portfolio Management Framework With Demand Management
Digital Business Transformation Ppt Summary Structure
Digital Business Transformation Ppt Summary Structure
App Development Services
App Development Services
Build Features, Not Apps
Build Features, Not Apps
Draw to Win: Why drawing is your secret sales weapon
Draw to Win: Why drawing is your secret sales weapon
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive Advantage
Guide to Project Portfolio Management
Guide to Project Portfolio Management
The Management Consulting Toolkit_ Fifty of the most versatile an.pdf
The Management Consulting Toolkit_ Fifty of the most versatile an.pdf
BSC - Introduction, Architecture, Strategy Formulation Guide & Templates
BSC - Introduction, Architecture, Strategy Formulation Guide & Templates
How to Choose a Successful Brand Name?
How to Choose a Successful Brand Name?
Steering Committee Charter Template
Steering Committee Charter Template
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Andere mochten auch
Adapting to the Unknown
Adapting to the Unknown
R/GA
I can smell your CMS
I can smell your CMS
R/GA
Agency disruption and evolving new business models
Agency disruption and evolving new business models
THE MAIN
Will charnock brazil_nov29notes
Will charnock brazil_nov29notes
william charnock
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
R/GA
Taking Hollywood Out of Production
Taking Hollywood Out of Production
R/GA
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
R/GA
The Digital Health Tech Vision 2016
The Digital Health Tech Vision 2016
accenture
Does Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GA
R/GA
Andere mochten auch
(9)
Adapting to the Unknown
Adapting to the Unknown
I can smell your CMS
I can smell your CMS
Agency disruption and evolving new business models
Agency disruption and evolving new business models
Will charnock brazil_nov29notes
Will charnock brazil_nov29notes
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
Taking Hollywood Out of Production
Taking Hollywood Out of Production
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
The Digital Health Tech Vision 2016
The Digital Health Tech Vision 2016
Does Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GA
Ähnlich wie SXSW Business Case Workshop 2015
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
Revegy, Inc.
REQUE - Predictive lead scoring for recruiters and talent agencies
REQUE - Predictive lead scoring for recruiters and talent agencies
Miroslav Maráz
Business model
Business model
Dr. Shivananda Koteshwar
Maintaining Long-Term Consumer Relationships
Maintaining Long-Term Consumer Relationships
eok81221bcaoo
How to build a business case?
How to build a business case?
Suraj Nekram
Show me the money! Sales compensation plans that won't fail
Show me the money! Sales compensation plans that won't fail
OpenView
Culture Clash: Agile Cadence vs. Business Cadence
Culture Clash: Agile Cadence vs. Business Cadence
Pivotal Product Management
Failing forward v2
Failing forward v2
SmartOrg
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
eprentise
Module 4
Module 4
Office of the Chief Job Creation Officer
Scaling SEO Within an Agency
Scaling SEO Within an Agency
Richard Chavez
Ten Favorite Business Techniques For Growth
Ten Favorite Business Techniques For Growth
tom-gray
Ten favorite business techniques for growth
Ten favorite business techniques for growth
Thomas Gray
Selling To The C-Suite
Selling To The C-Suite
Learning Solutions International
5 Budgeting Mistakes You Should Avoid
5 Budgeting Mistakes You Should Avoid
Adaptive Insights
Executive Webinar- The How – What Does Contracting Need to Change and How?
Executive Webinar- The How – What Does Contracting Need to Change and How?
thempowergroup
Metrics That Matter: Top 3 KPIs You Can’t Live Without
Metrics That Matter: Top 3 KPIs You Can’t Live Without
KeyedIn Projects
Idea buyer - identifying startup ideas for business
Idea buyer - identifying startup ideas for business
Idea Buyer
Idea buyer identifying startup ideas for business
Idea buyer identifying startup ideas for business
Idea Buyer
Business strategy session 1
Business strategy session 1
Anik Saha
Ähnlich wie SXSW Business Case Workshop 2015
(20)
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
REQUE - Predictive lead scoring for recruiters and talent agencies
REQUE - Predictive lead scoring for recruiters and talent agencies
Business model
Business model
Maintaining Long-Term Consumer Relationships
Maintaining Long-Term Consumer Relationships
How to build a business case?
How to build a business case?
Show me the money! Sales compensation plans that won't fail
Show me the money! Sales compensation plans that won't fail
Culture Clash: Agile Cadence vs. Business Cadence
Culture Clash: Agile Cadence vs. Business Cadence
Failing forward v2
Failing forward v2
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
Module 4
Module 4
Scaling SEO Within an Agency
Scaling SEO Within an Agency
Ten Favorite Business Techniques For Growth
Ten Favorite Business Techniques For Growth
Ten favorite business techniques for growth
Ten favorite business techniques for growth
Selling To The C-Suite
Selling To The C-Suite
5 Budgeting Mistakes You Should Avoid
5 Budgeting Mistakes You Should Avoid
Executive Webinar- The How – What Does Contracting Need to Change and How?
Executive Webinar- The How – What Does Contracting Need to Change and How?
Metrics That Matter: Top 3 KPIs You Can’t Live Without
Metrics That Matter: Top 3 KPIs You Can’t Live Without
Idea buyer - identifying startup ideas for business
Idea buyer - identifying startup ideas for business
Idea buyer identifying startup ideas for business
Idea buyer identifying startup ideas for business
Business strategy session 1
Business strategy session 1
Kürzlich hochgeladen
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Americas Got Grants
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
Chandresh Chudasama
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Adnet Communications
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Stunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
Mintel Group
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
richard876048
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
ictsugar
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
ashishs7044
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Seta Wicaksana
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
ictsugar
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Seta Wicaksana
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
Shashank Mehta
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
saniyaimamuddin
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
ashishs7044
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
ashishs7044
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
Kürzlich hochgeladen
(20)
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
SXSW Business Case Workshop 2015
1.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. From Great Ideas to ROI How to Build a Business Case
2.
2Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Meet your guides for today…
3.
/ Proprietary & Confidential.
© 2014 R/GA All rights reserved. 3/ 01What is a Business Case?
4.
4Proprietary & Confidential.
© 2014 R/GA All rights reserved. / What is a business case? When do I need one? Where do I start?
5.
5Proprietary & Confidential.
© 2014 R/GA All rights reserved. / What is a Business Case? A decision-making tool used to determine the effects a decision will have on sales or profitability. It typically shows ROI.
6.
6Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Why a Business Case? To ensure you have thoroughly thought through ideas To add credibility to any idea To validate an idea (Is it a good idea for the business?) To help decide between good ideas (which will be better from a business perspective) To build consensus with people outside of your main department or function (procurement, finance, clients, etc.) To impress your colleagues by looking a little smarter
7.
7Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Where Do I Start? Key Components of a Business Case • Sales • Costs • ROI=(Sales-Costs)/Costs EXAMPLE:
8.
8Proprietary & Confidential.
© 2014 R/GA All rights reserved. / The Process: Our Roadmap for Today Map framework to business model & ecosystem Base on core behaviors Identify component-level revenue & cost drivers Model various contribution assumptions by component Run multiple scenarios – including aggressive & conservative cases Evaluate break- even, ROI over 3-5 year horizon Pick best or most likely case Summarize incremental revenue, spend & ROI Summarize nonfinancial benefits Recommend phasing, funding & assumption validation Highlight requirements for success—including client staffing & infrastructure Collect assumption data from clients, primary and secondary research sources Establish Framework Build Model Create Scenarios Synthesize Results Make Recommendation Collect Data CREATE ITERATE FINALIZE
9.
/ Proprietary & Confidential.
© 2014 R/GA All rights reserved. 9/ 02Our Approach
10.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 10/ Creating the model
11.
11Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Establishing the framework Collecting inputs Building the model
12.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 12/ Iterating the model
13.
13Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Creating scenarios Determining most likely outcome
14.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 14/ Finalizing the model
15.
15Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Synthesizing results Making a recommendation
16.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 16/ Presenting your case