LIfecycle marketing connects a company with its customers by sending the right messages at the right time. Obtaining Customers. Marketing projections, supply chain instability, and Jon's disappearance are among the enterprise's hits and misses… We can't go back since we've gone too far. Stars in video games. Innovate! First and foremost, the customer. My point of view. But there is one fundamental truth that never changes:

1. In the Real World, Lifecycle Marketing!
LIfecycle marketing connects a company with its customers by sending the right messages at the right time.
When done correctly, it aids in the retention of customers and improves the whole purchasing experience.
Consider lifetime marketing as a relationship rather than an email or text message campaign.
“Lifecycle marketing refers to the continuing dialogue you have with your clients. It's based on a customer's
journey as she interacts with your product, rather than one-off emails, social media blasts, or particular
campaigns. It's all about the long-term relationship,” said Val Geisler, a Klaviyo customer evangelist.
Customers, according to Geisler, are in several stages with your company, such as prospects, new
purchases, or brand evangelists. Each has a unique connection to your products or business.
“It reminds me of dating. When you initially date someone, you have different talks than when you've been
married for ten years....
On July 29, 2021, during a live interview with the CommerceCo by Practical Ecommerce community, Geisler
said, "It's helpful for companies to think about real-life scenarios that carry over into customers' lives."

2. In practise, lifecycle marketing entails understanding how to communicate effectively with each consumer at
a large scale.
Surprisingly, learning from existing customers frequently requires "a lot of things that don't scale, like
having one-on-one discussions with consumers and getting to know them," according to Geisler, who also
said, "I think that is the hardest part for most people."
“It was one of the most difficult things for me to sell to my clients when I started advising.
Interviewing customers isn't just about chatting. You want to know who they are, what motivates them to buy,
how they make purchasing decisions, and why they buy your products.
This is done by asking questions about your ecommerce site, items, or brand. To address their requirements,
you must first get to know them.
“Klaviyo serves as an excellent example. On the surface, we appear to be an email and SMS marketing
service. Nobody, on the other hand, gets up in the morning and says, "Today, I'm going to send some
emails." That isn't the reason they chose Klaviyo... They choose Klaviyo because it helps them make money,
according to Geisler.
The Jobs to be Done structure can help you come up with questions to get this kind of information.
The detailed responses can then be used to establish email and SMS flows, generating sales and referrals, if
appropriately collected, processed, and evaluated.
Obtaining Customers
What you learn about the demands of your customers and how to interact with them transfers to other
marketing responsibilities, such as customer acquisition.
Geisler described a CEO she worked with who challenged the marketing team to develop ways to generate
revenue without using traditional conversion techniques or advertising. “No one from the outside may come
in and buy our stuff unless they are referred,” the CEO said.
In effect, the CEO was telling his workforce that the only way to increase sales was to strengthen current
client connections.
Understanding who your regular consumers are and why they buy becomes critical in this situation. The
interview method that Geisler used appears insignificant in comparison to the value that those consumers
offer to your company.
Consider the CEO's mental exercise. You have powerful new acquisition tools if you've taken the time to
interview consumers and design a communication plan based on their ties with your company.
You have profiles or personas to build new client acquisition audiences almost by accident. Your lifecycle
marketing can help you generate income.
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2.Marketing projections, supply chain instability, and Jon's disappearance are among the enterprise's hits
and misses…
For the time being, Jon has eluded our grasp, but the enterprise's hits and misses continue...
Jon has vanished! To be honest, we turned our backs for five minutes and he was gone!

3. Please let us know if you see him. Until the maestro returns from his frolics, here's a somewhat shorter
version of Hits and Misses.
We can't go back since we've gone too far.
The pandemic's influence has wreaked havoc on some industries, while others have escaped relatively
unscathed. In the Vaccine Economy, where do we find marketing? According to Salesforce's recent research,
great marketers are upbeat and positive, but to be fair, that's part of their job description anyhow...
As Stuart reports in Video killed the radio star; will it do the same to some marketers?, the State of Marketing
report contains a lot of interesting information.
90 percent of respondents indicate their digital engagement methods have altered in some way, with more
than half (48 percent of total respondents) indicating it has changed completely. Meanwhile, 89 percent of
marketers claim their marketing channel mix has evolved, with video topping the list of channels that have
increased marketing value the most in recent years.
Will video kill some advertisers like it did the radio star? Salesforce data reveals new marketing priorities in
the Vaccine Economy!
It may be argued that marketing is one of the professions where it is expected of practitioners to see - or at
least present - every glass as half full.
As the global marketing community shakes off the COVID crisis and prepares to enter the Vaccine Economy
on the offensive, Salesforce's latest State of Marketing report validates such suspicions. Two-thirds of the
8,200 marketers asked believe their companies will gain revenue in the next 12 to 18 months, according to
the study.
However, the epidemic has unavoidably had an impact on marketing, and it is the growing reality of this that
make for the most fascinating reading in this study. For example, 90% of respondents think their digital
engagement methods have altered in some way, with more than half (48%) indicating it has changed
completely.
Meanwhile, 89 percent of marketers claim their marketing channel mix has evolved, with video topping the
list of channels that have increased marketing value the most in recent years. This is likely due to the
widespread cancellation of in-person events such as conferences and seminars, as well as their relocation to
the internet.
Stars in video games
Salesforce is a fantastic example of this, having replaced Dreamforce and all of its other face-to-face
marketing events with online counterparts around the world. Again, there won't be a straightforward return to
the "old normal" as the Vaccine Economy takes shape.
Virtual and hybrid events will continue to dominate, according to respondents to the State of Marketing, with
in-person gigs actually dropping. If the Salesforce respondents are correct, 32 percent of event formats in
2020 will be real world, and 30 percent in 2022. Meanwhile, entirely virtual events/engagement will increase
from 35% to 40% by 2020.
If the Salesforce respondents are correct, that number will drop to 30% in 2022. Meanwhile, entirely virtual
events/engagement will increase from 35% to 40% by 2020.
People have grown accustomed to viewing events from a distance. Those companies that have become the
most adept and sophisticated at supplying such formats will reap the most benefits.

4. In light of this, Salesforce+, a digital media service that allows users to access live Salesforce events and
unique content series, debuted this week. (Later this week, Barb Mosher-Zinc will take a deeper look at this
development.)
Innovate!
As the Vaccine Economy takes shape, it's important to remember that the time for change hasn't passed.
According to 88 percent of CMOs polled, marketing must continue to evolve in order to remain competitive.
With that in mind, the following are the top five marketing priorities:
Innovating.
Real-time interaction with customers.
Creating a seamless experience across all channels and devices.
Improving marketing return on investment (ROI) and attribution.
Collaboration is being improved.
The first two are, of course, marketing stalwarts that appear in 2020's report. The other three, on the other
hand, are brand new for this year and clearly affected by the COVID situation and the need to operate in a
different manner.
It's also worth noting that the top three priorities are also listed as the top three marketing challenges:
Real-time interaction with customers.
Innovating.
Creating a customer journey that is consistent across channels and devices.
Collaboration.
Organizational structures and processes are insufficient.
The lowest two spots in the list are brand new, and they clearly reflect COVID's mandated goals. As stated in
the report:
First and foremost, the customer.
But, no matter how powerful the forces of change have been, one fundamental truth remains: marketing's
most crucial purpose is to meet consumer experience expectations. Customer experience, according to 80%
of marketers polled, is the most important competitive differentiation.
The good news is that this is the case. What's the bad news? According to 72% of them, satisfying consumer
expectations is more difficult now than it was a year ago. This is mostly due to the transition from analogue
to digital channels, as well as the resulting shift in expectations.
As a result, over two-thirds (61%) of customers plan to spend more time online than they did before to the
pandemic, and they expect businesses to stay up and expand their digital operations accordingly. Obviously,
this has been observed in a variety of businesses.
'We've seen 3/5/10 years (choose as appropriate) of digital transformation completed in 18 months,' is
quickly becoming a post-pandemic cliché in corporate/analyst presentations around the world.
Whatever the case may be, customers are unquestionably becoming more (a) digitally savvy and (b) digitally
demanding.
My point of view.

5. This is a comprehensive analysis, and we've just scratched the surface of some of the key findings. It's worth
looking into the whole report as well as the Tableau dashboard on the survey data for more information. The
COVID issue forced a substantial shift in marketing methods, and based on these findings, the ‘new normal'
will see many of these tactics continue.
90 percent of respondents claim their digital engagement methods have altered in some way, with more than
half (48 percent of total respondents) indicating it has changed completely. Meanwhile, 89 percent of
marketers claim their marketing channel mix has evolved, with video topping the list of channels that have
increased marketing value the most in recent years.
This is likely due to the widespread cancellation of in-person events such as conferences and seminars, as
well as their relocation to the internet.
But there is one fundamental truth that never changes:
The most important marketing goal is to meet client expectations in terms of service. Customer experience,
according to 80% of marketers polled, is the most important competitive differentiation.
According to 72% of them, satisfying consumer expectations is more difficult now than it was a year ago.
This is mostly due to the transition from analogue to digital channels, as well as the resulting shift in
expectations.
As a result, over two-thirds (61%) of customers plan to spend more time online than they did before to the
pandemic, and they expect businesses to stay up and expand their digital operations accordingly.
In conclusion, there are reasons to be optimistic, but there are new problems ahead!
Top stories on diginomica this week, according to diginomica picks. Our pathetic supply chains and how
business/tech must respond – Brian's magnum opus in two parts, in which he examines the sorry state of
supply chain architecture and presents his checklist of "things that must be done" as soon as possible. As
he points out:
Logistics, natural, economic, and other elements are wreaking havoc on your supply chains, many of which
are outside your company's control.
Nonetheless, if your company is to remain profitable and successful, it must create methods and change
systems to limit the impact of these factors.
Apple's child safety features open the door to a slew of future data breaches – Apple is ready to put the
ancient adage that "the path to hell is paved with good intentions" to the test in the real world.
The problem is, as Kurt points out, it's a test that could have far-reaching, severe long-term privacy
repercussions for all of us:
If Apple becomes overwhelmed by the volume of content that meets its trigger conditions, it may wind up
reporting innocent photographs incorrectly...
In seeking to achieve two opposing aims, Apple is bound to anger someone, yet they are also worthwhile
goals.
Prepare to be furious, and to witness some fine-tuning when Apple's system weaknesses are exposed and
addressed.
Twitter is largely employing technology to identify racist tweets, and argues ID verification is unlikely to curb
abuse - Derek is also dealing with a very modern ethical issue in the shape of racist online abuse.

6. This time, disgusting idiots are using Twitter to spew hate at English footballers for daring to miss several
penalties. Twitter has made a good step, but this is a game that will go on for a long time:
It's a problem that technology can't fix on its own. Everyone, including the government and football
authorities, has a role to play, and we will continue to advocate for a collaborative approach to address this
serious societal issue.
Without using the words "Accenture goes all in on ServiceNow," the vendor chooses excellent data as a top
focus.
For improved experiences, Freshworks is transitioning IT service management to enterprise-wide service
management.
Workday's multi-cloud approach has resulted in a significant win for Google Cloud.
"We've learned a lot, and we've learned a lot quickly," says CEO Seth Ravin, as Rimini Street reports a strong
second quarter.
The impact of COVID-19 and what comes next, according to Salesforce UK's public sector chief.
Some people utilise cases to close deals.
How GoExpedi is delivering digital innovation to Texas oilfield MRO teams
An Acumatica use case on how Mozaic dealt with COVID and ransomware outages with cloud ERP.
Revlon soars with SAP as the cosmetics industry's digital revolution intensifies.
RoboRecruiter assists in getting jabs into the hands of Londoners.
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