Presentation was hold on board of the A380 for the Lufthansa Flying Lab to SXSW 2017.

1. LEAVING THE
REDUCED REALITY…
… INTO AUGMENTED, MIXED AND VIRTUAL REALITY
ENABLERS. ACCEPTANCE. CONVERGENCE.
@DIRKSCHART
HEAD OF PR & MARKETING

2. LEAVING THE REDUCED REALITY…INTO AUGMENTED, MIXED, VIRTUAL WORLDS
AUGMENTED REALITY MIXED REALITY VIRTUAL REALITY
“TODAY, WE LIVE IN A 3D WORLD, YET WORK AND OPERATE IN 2D.
AUGMENTED, MIXED AND VIRTUAL REALITY WILL BRING
OUR VISUALS INTO THE 3D ENVIRONMENT THAT WE LIVE IN.”
FLYING LAB

3. FLYINGLABFLYING LAB
ENABLER 2016: POKÉMON GO FOR B2C
$600M
REVENUE
IN FIRST 3 MONTHS
100M
DOWNLOADS
OF APP WITHIN
FIRST MONTH
8.7B
KILOMETERS
WALKED BY USERS IN
FOUR MONTHS
20M
DAILY ACTIVE
USERS IN JULY 2016
SOURCE: POKÉMON GO

4. FLYINGLABFLYING LAB
ENABLER 2016: MICROSOFT HOLOLENS FOR B2B

5. FLYINGLABFLYING LAB
ENABLER 2016: PLAYSTATION VR
SOURCE: NYTIMES
915.000
PS VR SOLD
IN FIRST 4 MONTH
1.400.000
IPHONES SOLD
IN FIRST 3 MONTH

6. FLYINGLABFLYING LAB
NEXT ENABLERS: THE BIG 5

7. FLYINGLABFLYING LAB
NEXT ENABLERS: THE BIG 5

8. FLYINGLABFLYING LAB
NEXT ENABLERS: AUTONOMOUS CUSTOMERS, OS INTEGRATION, ECOSYSTEMS

9. FLYINGLABFLYING LAB
FROM ENABLERS TO ACCEPTANCE: SNAP SPECTACLES

10. FLYINGLABFLYING LAB
ACCEPTANCE: FACTORS
COMFORT
ERGONOMY
DEVICE DESIGN
(FASHNOLOGY)
SMARTGLASSES
VS
PRESCRIPTION
LENSES
USER
INTERFACE
SOCIAL
FACTORS
USER
EXPERIENCE
USEFUL
CONTENT
SIMPLE CONTENT
CREATION

11. FLYINGLABFLYING LAB
ACCEPTANCE: USER EXPERIENCE

12. FLYINGLABFLYING LAB
CONVERGENCE: THE SUCCESS OF INTERNET THROUGH MOBILE

13. RE’FLEKT
INTERNET
OF THINGS
MACHINE
LEARNING
FILM AND
ENTERTAINMENT
ARTIFICIAL
INTELLIGENCE
SOCIAL
INTERACTION
CONVERGENCE: WHEN MOBILE CONVERGED WITH THE INTERNET
FLYING LAB

14. FLYINGLABFLYING LAB
HOW WE USE THE NEW REALITIES IN DAILY LIFE

15. FLYINGLABFLYING LAB
HOW WE ENJOY ENTERTAINMENT WITH AUGMENTED, MIXED AND VIRTUAL REALITY

16. FLYINGLABFLYING LAB
HOW WE ENJOY ENTERTAINMENT WITH AUGMENTED, MIXED AND VIRTUAL REALITY

17. FLYINGLABFLYING LAB
HOW THE NEW REALITIES IMPROVE EDUCATION

18. FLYINGLABFLYING LAB
HOW WE WORK IN AUGMENTED, MIXED AND VIRTUAL WORLDS

19. FLYINGLABFLYING LAB
HOW WE USE THE NEW REALITIES FOR DISRUPTION AND INNOVATION