The program book of P4C's 2nd annual event. Read more to understand what we are striving for

1. FOODTOPIA
CONNECTING YPS TO FOSTER FOOD EQUITY
Presented by 23 November 2012
P4C in association Ahold Headquarters,
with ICA Amsterdam
1

2. TABLE OF CONTENTS
04 Introduction
08 Event Organizers
08 P4C
09 Event Partners
09 ICA
09 Ahold
09 RBD Consultancy
10 Keynote Speakers
10 Paulus Verschuren
10 Onno Franse
11 Chairman of the Day
11 Anil Joshi
12 Panelists
13 Looking Back – Looking forward
16 Day Program
18 DO-IT Sessions
18 De Nationale Denktank
19 ICCO
20 Schuttelaar & Partners
21 The Hunger Project
22 Unicef
24 Unilever
26 Acknowledgments

3. INTRODUCTION
Welcome to FOODTOPIA, hosted by Partners4change (P4C) in as- gives both global entities and local actors the opportunity to tap the
sociation with ICA, the Netherlands’ largest young professional’s collective brain trust of this dynamic group of participants to help solve
business network. Today, we join forces with multinational business- the critical food and nutrition challenges our world is facing.
es, public organizations, NGOs and you to tackle critical issues re-
lated to global malnutrition and food security. Please note – this is no Today represents our ongoing efforts to provide professionals in the
kick-back conference. We are young professionals, visionary man- Netherlands with engaging opportunities to lend their business skills
agers and social entrepreneurs and we’re here because we’re ready toward solving actual sustainability challenges, and at the same
to play an active role in fostering the solutions these challenges so time, learn new ways to further integrate sustainability into their own
urgently need. The day ahead is all about DOING IT! So get ready. lives and workplaces. By convening professionals from various sec-
tors, today’s DO-IT sessions also give you the unique opportunity to
Malnutrition often evokes images of skeletal children in developing share knowledge with diverse actors in a aimed at tackling these
countries with distended bellies, but this is only half of the picture. real-world challenges.
Ironically, while millions of people worldwide are underfed, millions
more are dealing with obesity, reflecting a serious failure in the global Everyone has something to contribute and we look forward to hear-
food system to properly allocate resources. In addition to the per- ing all of the innovative ideas throughout the day. We hope that you
sonal suffering undernutrition and overnutrition (collectively will leave today with new ideas, new tools and new contacts to help
malnutrition) impose, they are also contributing to a growing global you be a more effective CHANGE AGENT.
epidemic responsible for skyrocketing healthcare expenditures and
incalculable social and economic development costs. FOODTOPIA Thank you for coming and thank you for being part of the solution.
4 5

4. HOUSE RULES
FOODTOPIA will follow the guidelines of the Chatham House Rule
and the law of your two feet.
Chatham House Rule: When a meeting, or part thereof, is held
under the Chatham House Rule, participants are free to use the
information received, but neither the identity nor the affiliation of
the speaker(s), nor that of any other participant, may be revealed
(outside the event without the speaker’s consent).
The law of your two feet: This means that if you find you cannot
contribute to or get anything out of the session you joined, please
feel empowered to leave that session and join another where you
can be more constructive.
6 7

5. EVENT ORGANIZERS EVENT PARTNERS
PARTNERS4CHANGE (P4C) ICA (INTERCOMPANY ASSOCIATION)
P4C brings diverse players together to learn from each ICA (InterCompany Association) is the coordinating non-profit organization for around
other and to explore new strategies for partnership. We represent a collaboration of 50 young professional associations of leading companies in the Netherlands. For more
international development, Corporate Social Responsibility (CSR), social entrepreneur- than 21 years, ICA has brought young professionals with different backgrounds and
ship and responsible investment young professionals seeking to improve sustainable disciplines together and provided them with a platform where they can become inspired,
development outcomes through smarter, more innovative, more effective partnerships network and learn from each other.
between the non-profit and for-profit sectors.
Today’s event is a “Supported by ICA” activity.
Great opportunities exist for all sectors – non-governmental organizations (NGOs),
governments and private enterprise – to generate shared value and achieve common
goals through targeted cooperation. We seek to be a catalyst for realizing these
opportunities. ROYAL AHOLD
Ahold is an international group of quality supermarkets based
You can follow us on Twitter: in the United States and Europe. Key brands in the Netherlands include Albert Heijn,
@p4_c or visit our website: www.partners4change.nl Etos and Gall & Gall. Ahold’s mission is to make it easy for customers to choose the
best – for themselves and the people they care about – through strong local brands
P4C Organizing Committee and by putting the customer at the heart of every decision. Ahold offers great value,
Andrea Bolhuis (Royal Ahold), Rahel Boon (RBD Consultancy), Rebecca Sampson a convenient and innovative shopping experience and a wide range of products and
(SNS Asset Management), Jessica Tangelder (Nyenrode New Business School), healthy choices. In addition, Ahold commits to act responsibly and to serve the
Lieke Willemsen (LUX Nijmegen) interests of its customers, employees, suppliers, shareholders and communities.
P4C thanks Royal Ahold for generously hosting FOODTOPIA today at their
Amsterdam headquarters.
RBD CONSULTANCY
RBD Consultancy is a social enterprise that aims to stim-
ulate the development of triple-bottom-line accountability
(economic, social and environmental accountability) and
Corporate Social Responsibility (CSR). RBD Consultancy believes that a poorly func-
tioning society creates obstacles to business development, and that accordingly, we
all have a responsibility to contribute to the sustainability of our communities. RBD
Consultancy sees commercialization of the social sector as an effective means of
creating innovative and sustainable solutions for our greatest challenges.
Through social entrepreneurship, organizations can contribute a great deal to the
solving of critical social problems such as poverty, HIV, homelessness, climate change,
and migration integration, among others.
8 9

6. KEYNOTE SPEAKERS: CHAIRMAN OF THE DAY:
PAULUS M. VERSCHUREN ANIL JOSHI
Paulus Verschuren currently serves as Special Envoy Food “deep transformation© is not that difficult, as
and Nutrition for the Dutch Ministry of Foreign Affairs. Pri- long as you take this journey with the right stuff
or to this role, was a Senior Strategy Advisor, Business & in your backpack!”
Development Cooperation, also at the Ministry, where he
was responsible for developing and strengthening the re- In 2001, Anil Joshi founded ITIDA INTERNATIONAL
lationship between the private sector and development or- (www.itida.nl) in his strong belief that he could combine his
ganizations. He previously worked at Unilever, both in the 20+ years of business experience with his passion to sup-
Netherlands and the United Kingdom, for nearly 30 years in port individuals and organizations in achieving their objec-
various positions, including Senior Director of Global Health tives. He truly enjoys working with people.
Partnerships, Director External Relations of the Unilever Health Institute, and Deputy
Environmental Safety Officer. Over the course of his career at Unilever, Paulus also His Deep Transformation Program helps individuals, teams and organizations to face
served the International Life Sciences Institute for ten years as Executive Director of the current economic climate as well as gear up for economic changes. Strategy,
ILSI Europe, Chairman of the Board, and a member of the ILSI Global Executive Com- leadership and change management are his specialties. He helps with Deep Transfor-
mittee. He was chairman of the Global Alliance for Improved Nutrition (GAIN) Business mation as a consultant, business coach, conference facilitator / moderator, trainer and
Alliance and served on the GAIN Board. He was also a member of the Board of Water speaker. He has supported customers in 20 countries across three continents. Cus-
and Sanitation for the Urban Poor (WSUP). Presently, he is member of the Partnership tomers range from Fortune 500 companies to small and medium sized enterprises.
Council of GAIN and is a member of the BOP Innovation Centre’s Inspiration Council. They value his multidisciplinary, multicultural, cross-industry experience and pragmatic
way of working.
Verschuren is Dutch and studied biology at the University of Utrecht he is maried and
has three sons. He was born in 1962 in Asia (China) and lived in Asia (India), Africa (Egypt, Somalia),
South America (Guyana), the Caribbean (Trinidad), and North America (USA) before
settling in Europe (the Netherlands) in 1988. Mr. Joshi is fluent in Dutch, English, Hindi
ONNO FRANSE & Punjabi.
Onno Franse has been responsible for the Healthy Living pro-
gram at Ahold since 2004 and has served as Program Director, Anil Joshi completed his university education in Asia (India) and holds a Masters in
Climate Action since 2007. As director of these programs, he is Business. He also holds a Bachelor’s degree in Science (B.Sc., Medical).
responsible for strategy development, and facilitates coopera-
tion and knowledge sharing between Ahold companies in these He has had his fair share of pleasant successes, unwanted failures, painful
areas. lessons and funny bloopers. Don’t worry - he will share them with you too!
Onno has over 25 years’ experience in international food
manufacturing and marketing, with a focus on new business
development and emerging trends. Prior to his current posi-
tions, Onno was Program Director, Corporate Brands at Royal
Ahold.
He has also worked for specialist players in the food industry including Gammaster Food
Irradiation, International Flavors & Fragrances (IFF) and Bush Boake Allen.
10 11

7. PANELISTS LOOKING BACK, LOOKING FORWARD
CHARLOTTE PEDERSEN – GAIN/AIM On 9 December 2012, P4C held its first young professionals event together with ICA’s
Charlotte Pederson is Manager of Dutch Alliances at the Global Alliance for Improved working group Young Professionals Make the Difference (YPMTD) and 11 partners in
Nutrition (GAIN) and Coordinator of the Amsterdam Initiative Against Malnutrition (AIM). 2011. Held at the Philips Breitner Tower in Amsterdam, more than 80 highly motivated
Prior to joining GAIN, Dr. Perdersen worked for more than 10 years for Accenture as YPs, social entrepreneurs and managers attended “Sustainable Business & Social En-
a management consultant responsible for various projects and programs for major trepreneurship.” Our goal was to provide YPs with engaging opportunities to lend their
Dutch multinationals in the chemical and natural resources industry. Before joining professional skills toward sustainable development projects, and at the same time,
Accenture in 2000, she worked for 10 years for a leading agricultural crop seed pro- learn new ways to further integrate sustainability into their own workplaces.
ducer where she was responsible for researching programs to improve plant breeding Willemijn Verloop, co-founder of War Child, kicked off the day with a very inspiring
methods using biotechnology. Dr. Perdersen holds an MSc and a PhD in agricultural speech about the key to being a successful change-agent. Her advice was refreshingly
sciences from the Royal Veterinarian and Agricultural University in Copenhagen, Den- simple – when that good idea or call to action comes to you, don’t hesitate! Just do it!
mark, and an MBA from the Rotterdam School of Management, the Netherlands.
During the day, YPs from diverse backgrounds were challenged during the DO-IT
JANNO LANJOUW - YFM sessions to work together and devise innovative solutions for real world sustainability
Janno Lanjouw is one of the founders of the Food Film Festival in Amsterdam. Educated challenges faced by businesses, social entrepreneurs and non-profit organizations.
as a historian and journalist, he loves good stories. And he also loves good food. As DO-IT sessions were led by Ahold, Be More, Hivos, ICCO, ORTEC, SocioNext and
editor in chief of the Food Film Festival, blogger for FoodPolitics.eu and coordinator of VSO, and their challenges ranged from mainstreaming sustainable beef and value
the Slow Food Youth Network he is always on the lookout for new food tales. chain financing, to embedding CSR policies.
On 25 May 2012, P4C organized a workshop for YPs at the Partnerships Resource
SASKIA OSENDARP - WUR Centre’s 3rd International Symposium on Cross Sector Social Interactions, held at
Saskia Osendarp is a nutritionist with a background in micronutrient research and ex- Erasmus University. With support from Dr. Stuart Reid of the Partnering Initiative at
perience in both the public and private sectors. She worked for 7 years in Bangladesh Cambridge University and Prof. Rob van Tulder from the Partnerships Resource Centre,
in public health nutrition research. In 2001, she joined Unilever R&D as Science Leader we used the partnership between Plan Nederland and Beiersdorf (Nivea) as a case
Micronutrients and Child Nutrition. for discussion.
In early 2012, she left Unilever to start her independent consultancy Osendarp Nutri- Today’s event, FOODTOPIA, offers sustainability-minded YPs yet another chance to
tion, where she currently works as Senior Strategic Advisor Infant and Young Child be inspired, to network, to challenge each other and share their expertise for the
Nutrition for the Micronutrient Initiative, an international NGO based in Canada. Saskia greater good. We will continue our efforts to build a lively network of YPs who strive
is also a visiting assistant professor Micronutrients and International Health at to be ever more effective change-agents. Are you interested in our future events? Do
Wageningen University. you want to join us or initiate your own sustainability project within your organization?
Please be in touch! After all, today is all about collaboration, but it’s not only today.
By definition, sustainability is a long road. We welcome you to join us on the journey!
.
12

8. NOTES:
14 15

9. DAY PROGRAM 23 NOVEMBER 2012
Start Auditorium Auditorium 1st floor 1st floor 1st floor 1st floor 1st floor 1st floor
ground floor ground floor Bratislava Geneva Prague Quincy Washington/ Zaandam
Lanover
09.30 COFFEE & TEA
10.00 WELCOME
KEYNOTE by Paulus Verschuren
10.15 Special Envoy Food and Nutrition Security
for Development Ministry of Foreign Affairs
KEYNOTE by Onno Franse
10.40 Program Director Healthy Living - Ahold
INTRODUCTION TO DO-IT SESSIONS
11.00 AND PITCHES
UNICEF THE HUNGER ICCO NATIONALE UNILEVER SCHUTTELAAR
11.30 DO-IT SESSIONS - MORNING
PROJECT DENKTANK & PARTNERS
13.00 LUNCH
UNICEF THE HUNGER ICCO NATIONALE UNILEVER
14.00 DO-IT SESSIONS - AFTERNOON PROJECT DENKTANK
15.30 EXPERTS PANEL - Q&A
16.15 CREATIVE WRAP-UP
16.25 DRINKS
co-hosted with JongOS
16 17

10. come financial barriers to sustainability. Skills valued for this session • Ensuring the availability of sufficient
THE DO-IT SESSIONS Shrewd business skills are welcome but nutritious food for all, through sus-
The Case not required, common sense and a creative tainable production, storage, con-
Unlike many events we’ve all attended, To feed the world’s growing population mind are a necessity servation, processing, distribution
where we spend the whole day sitting and and combat malnutrition, we need to in- and marketing mechanisms;
listening, this year we wanted to focus on vest in innovative methods of food pro- • Ensuring access to sufficient nutri-
making the day active and engaging. We duction that are sustainable and capable ICCO - FLYING FOOD tious food for all, including Base of
don’t want to just hear about it, we want of producing enough food for an expected PARTNERSHIP the Pyramid consumers and produc-
to DO-IT! Companies, social entrepre- 9 billion people in 2050. commercial rearing of insects ers, through well-targeted development
neurs and NGOs have come here for your Using Dutch poultry production as a case, for consumption programs, focusing on quality food pro-
help with key sustainability challenges we will examine how to address the nutri- duction and income generation.
Hosted by Marijke de Graaf
they are facing. Along with other young tion challenge in a way that is both sus-
professionals from various backgrounds, tainable and economically feasible. We ICCO is an interchurch Flying Food is a public-private partner-
you will help them brainstorm concrete want to develop creative new business organization for develop- ship (PPP), which promotes a market-
and viable solutions. In the process, you models that lower the investment barrier ment cooperation, with based answer to these challenges –
will benefit from the diversity of each other’s and create long-term financial security for the mission to contribute cricket farms! The PPP is coordinated
experiences and hopefully take away new entrepreneurs tackling malnutrition, either to poverty alleviation and by TNO and includes a wide range of
tools and contacts to facilitate your own in developed or developing countries. social justice. Besides a research institutes, development orga-
sustainability endeavors. We’ll also discuss some international back office in Utrecht, we have seven re- nizations and enterprises. In Kenya and
Read on for more information about the themes related to sustainable nutrition, gional offices (3 in Africa, 2 in Asia and Uganda, small scale rearing of crickets
cases being presented and decide for such as closing the phosphorus cycle, 2 in Latin America). Through these, we for human consumption and a sustain-
yourself: where is the most valuable place creating business-to-business transpar- work with about 900 local partner organi- able value chain are being developed and
I can be today? ency, and animal feed alternatives, such zations in 44 countries. Besides providing will be validated. Crickets are highly nutri-
as insect grind and lemna. strategic funding, our main role is to tious; they contain same level and quality
After a short presentation of the Think facilitate brokering, networking and of proteins and micronutrients as average
DE NATIONALE DENKTANK Tank’s approach to sustainable poultry, the knowledge transfer. meats. They reproduce fast and are easy
making sustainability profitable – group will split up and work on the busi- ICCO works on the following thematic to rear as they need less living space and
making profit sustainable? ness models. Afterwards, each group areas: fair economic development; de- are less demanding as feed is concerned
Hosted by Dennis Ramondt and will present their results, followed by a mocratization and conflict transformation; than other livestock.
general discussion. food and nutrition security; and climate. Insects are already popular as food, e.g.
Daan Elders On a yearly basis, we rely on EUR 62 million termites, lake flies and grasshoppers, but
The National Think Key Questions in government grants and about EUR 8 are only harvested by hand in the wild and
Tank unites ambitious • How can investment in healthy and million in donations from other parties. when in season – only 2 months/year.
academics from dif- sustainable nutrition become more In 2011, we reached about 2.9 million Flying Food aims (over a period of five
ferent backgrounds economically attractive to entrepre- households with economic development years) to include 4000 small holders (or-
to create innovative, out-of-the-box so- neurs in both the developing and and/or food security interventions. ganized in cooperatives) and about 150
lutions to problems in society. This year, developed world? How can new processing/retailer units in Kenya and
we’re focusing on making the Dutch food business models be found for this The Case: Uganda, in order to: increase the avail-
chain more sustainable. We have con- purpose? In Kenya and Uganda respectively, 33% ability and access of protein-rich food for
sulted countless academic, business and • How do we make sustainability pro- and 22% of the population is undernou- underserved people; accelerate local
government experts. With this input, we fitable? How do we make profit sus- rished. Taking into account the growing entrepreneurship; and create employment
are in the process of creating a new busi- tainable?. population and effects of climate change, and income generation.
ness model that helps enterprises over- the biggest challenges are: The ultimate goal is to develop a business
18 19

11. model which can be used to scale and and challenges and Dutch private sec- Key Questions The Case
replicate this project. tor actors and their interest in corporate 1. To foster the necessary multi-stake- The Hunger Project-Benin has had suc-
We have found various entrepreneurs social responsibility / global sustainable holder cooperation, government cess this past year with a program called
from Kenya and Uganda interested to development issues participation is key. How can we ac- Moringa ++ that promotes the cultivation
start businesses as cricket producers, tivate both the Dutch and Ethiopian of moringa trees in epicenter communi-
food processors and/or retailers. governments to join and to co-fund ties as environmentally sustainable sources
SCHUTELAAR & PARTNERS this project? of income and nutrition.
Key Questions nl – ethiopian partnership against 2. How can we best identify business Moringa is often called “the miracle tree.”
We have found various entrepreneurs food losses partners in both countries? What will As a crop, the moringa tree’s durabil-
from Kenya and Uganda interested to Hosted by Rutger Schilpzand be the key components of a ity and rapid growth (up to 10 feet each
start businesses as cricket producers, 3. convincing business model? year!) make it ideal for low-income, rural
food processors and/or retailers. communities. Five grams of moringa leaf
As a com- Skills valued for this session powder supplies a person with their entire
Based on small grants for start-ups we munication Knowledge of food chains and food day’s calcium and vitamin A needs, half
can offer: consultancy, logistics, Experience organizing partner- the day’s protein and potassium needs,
• A profitable business case Schuttelaar ships and platforms, Critical analysis of and about three-quarters of the day’s
• A good product (protein-rich, com- & Partners strives to promote greater organization models iron needs. Eaten as a vegetable course
parable with meat) health and sustainability. We rely on a during meals, moringa leaves improve
• Affordable for Base-of-the-Pyramid combination of science, social dialogue childhood nutrition, birth weights, and the
consumers and good sense to help our clients build THE HUNGER PROJECT quality of breast-milk.
• New potentially large market with public support for sustainable innovations Hosted by Elisabeth Roelvink • The first case: How can THP suf-
little competition in nutrition, agriculture and human health. ficiently persuade UNICEF of the
• Initial technical assistance for rearing, We bring stakeholders together through and Marijne Vos benefits of moringa, so that they are
organization of farmers, marketing, partnerships and platforms. The Hunger Project (THP) more committed to supporting the
food processing technology, etc. is a non-profit organiza- program? A major problem for the
The Case tion committed to the acceptance of moringa develop-
The bottleneck is private sector invest- The exact figure varies across regions sustainable end of world ment as a solid initiative is UNICEF’s
ment at this early stage (relatively high and food chains, but it is estimated that hunger. In Africa, South skepticism about the plant’s nutrition
potential and risk). Thus, our questions food losses now account for 30% of the Asia and Latin America, and usefulness. There are scientific
are: food that is produced but does not reach THP seeks to end hunger and poverty publications that describe the nu-
1. How can we convince Kenyan and the consumer. by pioneering sustainable, grassroots, tritional value, but they are dated.
Ugandan entrepreneurs to step in Causes in developing countries include women-centered strategies and advo- UNICEF would like to see more cur-
and invest from the start? insufficient markets, logistics and storage. cating for their widespread adoption.We rent studies showing that moringa
2. How can we interest Dutch entre- In developed countries, strict retailing cri- have discovered three critical elements indeed works as promised. This re-
preneurs and businesses to invest teria, losses in out-of-home settings (res- that, when combined, empower people search is being performed, also at
in Flying Food as part of their CSR taurants, catering) and consumer beha- to make rapid progress in overcoming universities in Benin, but that is long-
strategy and/or mainstream activities? viour all contribute to food waste. hunger and poverty: term research by PhD students. At
With this in mind, we want to organize • Mobilizing people at the grassroots the moment, this doesn’t help our
Skills valued for this session: a joint project in which actors in the level to build self-reliance; cause, as the timeline is too long.
creative & out of the box thinking, interest Netherlands and Ethiopia cooperate to • Empowering women as key change • The second case: moringa is used in
in global food & nutrition security chal- reduce food waste in both countries from agents; and many health products (like moringa
lenge, knowledge of Base of the Pyramid 30% to 20% by 2020. • Forging partnerships with local body butter from the Bodyshop and
consumers and related characteristics governments. shampoo).
20 21

12. Key Questions tion against violence, exploitation and well and they can’t afford to wait for the 2. How can UNICEF influence decision
1. How can THP sufficiently persuade harmful diseases. In particular, we focus on promises of agricultural production and makers so that resources are priori-
UNICEF of the benefits of moringa, so the most vulnerable and poorest children. other elements of the nutrition sensitive tized to serve the BOP?
that they are more committed to sup- Our mission in the Netherlands is to development agenda to be achieved.
porting the program? mobilize in the Netherlands as many Skills valued for this session
2. What additional products can be de- people, institutions, organizations and UNICEF international, in its efforts to re- creative/innovative thinking, analytical
veloped to strengthen the market for partners to duce malnutrition, focusses on the first skills, financial modeling, understanding
moringa? Are there food or nutritional • Contribute in any way towards the 1000 days: from pregnancy to the age of of food chain system and multinational
products that can use moringa as an work of UNICEF, 2 years. These years are fundamental to a stakeholder in the (agro) food industry
ingredient? How can THP stimulate • To protect the Rights of children in child’s healthy development. and international relations experience.
this process? What are the necessary the Netherlands, and to
steps to introduce moringa to the • Increase the awareness and leverage UNICEF works in the countries to:
Dutch market and how can we raise for UNICEF in the country. • Strengthen good nutrition UNILEVER
awareness about its benefits in the practices delivering affordable, tasty and
Netherlands? • Provide micro-nutrients nutritious food to school children
The Case • Treat malnutrition in asia
Skills valued for this session In 2010, the SUN (Scaling up Nutrition) • Provide clean drinking water and
Analytical, Creative, Persuasive, Knowl- Movement was launched to support na- sanitation Unilever is the world’s
edge about research, food production tional leadership and collective action to UNICEF Nederland is supporting the third-largest consumer
and regulation, marketing, etc. scale up nutrition. movement though plocy, advocacy, goods company pro-
SUN, which UNICEF international is a awareness and raising in The Netherlands. ducing brands like
member of, is focused on implementing Within the context of the economic crisis, Knorr, Becel, Calvé, Blueband, and Coni-
UNICEF evidence-based nutrition interventions and the related state of Dutch develop- mex.
sustainable nutrition – reaching the and integrating nutrition goals across ment cooperation, who will advance the To create a new growth model, Unilever
bottom of the pyramid sectors – including health, social protec- nutrition agenda and how can this be introduced its Sustainable Living Plan in
Hosted by Pauline Neefjes tion, poverty alleviation, national develop- done? 2010. In this plan we commit to growing
ment and agriculture. SUN supports a our business while reducing our environ-
UNICEF Neder- dual approach, recognizing the important The biggest challenge for the nutrition mental impact. To start, we promise to
land works to- role nutrition plays in improving maternal agenda is to reach the bottom of the source 100% of our raw materials sus-
wards a better and child health in the short-term, as well pyramid. Big organizations can be effec- tainably and help 1 billion people with
world for children as part of the world- as building the foundation for a healthy, tive, but they are mostly focused on the their health and well-being by 2020.
wide UNICEF. We aim for a world in which more prosperous future and resilience in middle class.
the rights of children are being secured, times of crisis. The Case
for all children, everywhere and always. While SUN looks at cross-sectoral and Key Questions Millions of children are under nourished,
The point of departure in our work is the multi-stakeholder opportunities to deal 1. How can we foster sufficient sup- which impedes their chances to grow up
Convention on the Rights of the Child with undernutrition, UNICEF focuses port among Dutch governmental healthy and make the most out of their
(1989) and the Millennium Development on the need for nutritious food for large bodies, companies, and individuals education.
Goals for 2015. number of children who live at the bottom to develop reliable financing for the In many countries around the world, chil-
UNICEF Worldwide appeals to govern- of the pyramid. These are children from SUN program to continue within the dren eat their main meal at school, which
ments to safeguard and enhance the poor families, children with single parents, framework of child Rights and Busi- makes their school lunch all the more
well-being of the children and their rights. children in crisis situations. These children’s ness Principles? What approaches important for their health and nutrition.
At the same time we work towards better diets lack the necessary quantity and should we consider (marketing strat- Pressure on time and costs, and a lack
health, care, and education, and protec- quality of micro-nutrients needed to grow egies, stakeholder mapping, etc.)? of knowledge in the kitchen often lead to
22 23

13. suboptimal school lunches.
NOTES:
In countries like the UK or France,
Unilever Food Solutions offers services
to support chefs in making healthy, tasty
and affordable meals. Unilever dedicates
a lot of time and resources to support
these chefs, with positive results for the
children, and for Unilever’s business. We
believe that there is a similar potential in
other countries and thus we want to in-
troduce this concept in an Asian country.
With the right tools, we can improve
childhood nutrition and stay within the
school budgets. However, the spending
per meal in this country is significantly
lower than in the west. Efforts will only be
successful if we can make it a sustainable
business
Key Questions
1. How can we contribute to the health
and nutrition of school children in this
Asian country and translate our suc-
cessful western program to Asia in a
sustainable way? What factors must
we consider when aiming to serve
the Base of the Pyramid?
2. How can we fulfill the needs of all
stakeholders, (e.g. children, parents,
governments, NGOs, chefs’ organi-
sations) and deliver a return on our
investment?
Skills valued for this session
Creative thinking and Basic business
insights
24 25

14. ACKNOWLEDGEMENTS NOTES:
We would like to express our sincere gratitude to those who helped make today
a great success. We most certainly could not have done it without you!
Anil Joshi, for his indispensable, funky and energetic contributions to this event
KEYNOTES & PANELISTS FACILITATORS
Charlotte Pederson David Klingen (YFM)
Janno Lanjouw Sjoerd Louwaars (Imagineer at
Onno Franse Weaverbird)
Paulus Verschuren Marlous Goeman (MSc, Social
Saskia Osendarp Sciences of the Environment,
looking for a new challenge)
PARTNERS Melissa Marijnen (YFM)
ICA – Event co-sponsor Laurens Miserus (Political Assistent
JongOS – Borrel Co-Host at Parliament)
RBD Consultancy – co-sponsor Barbara Putman Cramer (YFM)
Royal Ahold – Event Host
Vegetalia – Food Tasting VOLUNTEERS
Youth Food Movement - facilitators Jeltsje Boersma
Joshua Campfens
DO-IT SESSIONS Niels van Muijden
De Nationale DenkTank Bethel Tsegaye
ICCO
Schuttelaar & Partners
The Hunger Project
UNICEF
Unilever
26 27

15. 28