6. The platform for people who create
world-class interactive content
8. The Toolbox
Outcome quiz
ex. The world’s hardest John
Stamos quiz.
Graded quiz
ex. Where is this place?
Checklist quiz
ex. How New Yorker are you?
This or that poll
ex. Vote: Twizzlers or Red Vines
Multi-option poll
ex. Vote: Who is your favorite Beatle?
Lists (coming soon)
ex. Vote: Who is your favorite Beatle?
20. Let’s talk about lessons learned
…from the world’s best publishers, brands and agencies.
21. Our goals
1. Expose the hottest form of interactive content
(quizzes)
2. Show how to drive social traffic and generate leads
with quizzes
3. Tell the story of the million dollar quiz
4. Get you started with some quiz concepts you can
create today
22. Welcome to the quiz revolution
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quizzes
27. Uber publishers leading the way
Number one article on NY Times in 2013 was a quiz
Eight of the top ten most shared articles
in the last eight months were quizzes
(BuzzSumo, April 2014)
Nine of the top ten most shared stories on Facebook
in January, 2015 were quizzes
30. Why are quizzes so irresistable?
Engaging, Nourishing, and…
All about ME!!!
32. “Stop telling me interesting and useful
things about myself”
- Said no one, ever.
33. Wait, what about surveys?
Under the hood of a quiz is a survey that
people actually want to take and complete…
and answer honestly… and share it with their
friends
34. 82% click to conversion rate
78% completion rate
2:27 average time
14% lead conversion rate
Quizzes – The Secret Weapon
35. Three jobs content creators
hire a quiz to do:
1. Drive social traffic
2. Generate qualified leads
3. Drive traffic to targeted
offers
37. You don’t need a big channel
• 0 likes, 6 comments
• Taken 70,000+ times
• Over 750x Social Lift
38. Or a hot topic
• Wildest dream was that 1,000
people would take the quiz
• 70,000+ have taken it today
46. ROI
Top revenue-generating channels included:
• Organic Search: $143,692
• Email: $126,674
• Paid Search: $103,545
Traffic to the quiz landing page: 573,338 unique visitors
Revenue: $1,167,746.21
9,655%
Return on Investment:
47. From good to great quizzes
6 steps for content marketers
1. Do some research – what works?
2. Decide on quiz type and title
3. Work backwards from results – calls to action
4. Create quiz, media and embed
5. Share and promote
6. Learn, adapt and improve
52. What titles/topics
would work for me?
What content resonates with your audience?
What are the most shared topics?
What topics get the most questions?
What topics are most controversial?
Are there decisions that people struggle to make?
Are there topics that are misunderstood?
53. Tips for graded quizzes
Choose a compelling title:
• Are you a ____ expert?
• Can you pass the ___ test?
• The world’s hardest ___ quiz
• Are you a true ____?
• ____ or ____
62. Tips for outcome quizzes
The most “efficientive” process:
• Identify outcomes
• Map differentiating factors
• Be creative with your questions
63. 3. Work backwards from results
Write these first and decide on the CTA.
Make sure people would be proud to share
This is buyer persona data…
If you have a CTA, make sure it relates to
your outcome
Hey 3PO – you’re research driven, so why not
download this guide…
69. Learn, adapt, improve
Quiz answers = data.
What can you do with it?
“Baby boomers prefer Rihanna to Taylor Swift”
“People that like the color red, prefer Audi over Mercedes”
“Starbucks fans would rather live in Europe
than any other place.”
73. Share Rate Lead Conversion
What Famous Hymn Are You?
What type of Ford Mustang are you?
hich Star Wars Bounty Hunter are you?
What Bible Dad are you?
What kind of linguist should you be?
Which member of U2 are you?
Where should you go on a mission trip?
Can you identify these places in Utah?
ow would you die in Game of Thrones?
Which Bible figure are you?
What kind of girl geek are you?
Which Studio 5 contributor are you?
Which Master StrongFirst instructor are yo
Are you really StrongFirst?
How Manly is Your Man?
Do you really know Dan John?
A Fairly Tale in the Making
Which Star Wars Bounty Hunter are you
Where should you go on a mission trip?
Which biblical world cup player are you?
A couple quizzes made more than one list
All have great content
Interesting topics
Great titles
Both large and small channels
Which Celebrity Home are you meant to live in?
Do you know how to create a viral quiz?
What is your GRE verbal score?
What would you change about your organization's culture?
Are you emotionally sensitive?
What is your GRE math score?
Which kind of marketing rockstar are you?
Test your world population smarts
Are you an inbound marketing expert?
How up-to-date is your social media marketing expertise?
Offer Conversion
74. Entertained by the quiz
Challenged by the quiz
Proud of their result
Amused by their result
Felt questions were fair
Trust the data
Share Conversion
Want to see how friends do
Interested in offer
Trust the person offering
Passionate about topic
The motivations of a quiz taker
Feel sufficiently assessed
Fed by the quiz