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Publi-Democracy-Background-Information
- 1. Copyright © 2014 Public Democracy Pty Ltd
Public-Democracy Pty Ltd
Background Information
Introducing an Interactive On-Line Platform for Politicians and Constituents, Organisations and
Members, offering direct, un-mediated feedback.
Low-Cost Instant Response Polling
- 2. Copyright © 2014 Public-Democracy Pty Ltd2
1 / 1
Our Team
Company History
The Product
Benefits
The Market
The Context
The Business Model
Public Democracy and You
Contact Us
Confidentiality
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WWW.PUBLIC-DEMOCRACY.COM
CONTENTS
Executive Summary 05
- 3. Copyright © 2014 Public-Democracy Pty Ltd 3
Public-Democracy Pty Ltd
This is a support document to give potential investors further background to the official company
Information Memorandum.
What if elected representatives or
potential candidates could commu-
nicate directly to voters, by-passing
the middle man (the media). And
then what if the public could com-
municate back directly and make
their feelings known about what was
being proposed. And what if the can-
didate or politician could then imme-
diately see what the response was
and react and/or respond back again
to the members of the public ?”
“
- 4. Copyright © 2014 Public-Democracy Pty Ltd4
COMMERCIAL IN CONFIDENCE
The information in this document is proprietary and intended solely for use by Public-Democracy
Pty Ltd or any affiliate or associate organisations and authorised persons.
Unauthorised duplication or distribution, either in part or whole, is strictly prohibited
Copyright © 2014 Public-Democracy Pty Ltd
- 5. Copyright © 2014 Public-Democracy Pty Ltd 5
Executive Summary
Introducing a groundbreaking system which caters for direct, un-mediated communication between
politicians and their constituents. Most messages travel via the mainstream media outlets, which
have extraordinary influence in the political cycle and the outcomes associated with policy making.
ABC TV (June 2015) reported that people care
deeply about the main issues, but currently
feel disillusioned with the political process
and powerless to influence any decision mak-
ing by their elected representatives.
Public-Democracy Pty Ltd believes, given the
opportunity to make a difference, many people
would like to respond directly to politicians.
After consultation with Australian politicians,
they have indicated that they are not averse to
hearing from their constituents - but don’t rel-
ish heavy interference. They would much rath-
er deal directly with their constituents than be
at the mercy of the media and their powerful
proprietors.
General assumptions:
• In our current test market (Australia), there
is an election (either state or federal) at
least once every year.
• Priority #1 for a politician is to get elected.
• Priority #2 is to be relevant & effective and
stay elected.
• Most people do not know who their local
representative is – there is a low recogni-
tion factor.
• People, in general, are unhappy with the
state of affairs – they feel many areas or
issues are being ignored or mishandled by
their politicians.
• The problem of a communication gap/lack
is not restricted to Australia – it is a world-
wide problem.
• There will be a federal election in Australia
no later than the end of 2016 (frequency ev-
ery 4 years).
• There is a Presidential election in the U.S. in
November 2016 (frequency every 4 years).
• There are two major election cycles in the
U.S. overlapping every two years.
• There is a European Parliament election in
2019 (frequency every 5 years)
• There are at present 28 member countries
in the EU, each with regular elections.
These points all represent outstanding oppor-
tunities to improve democracy and get it right.
An Interactive On-Line Platform for Politicians and Constituents, Organisations and Members:
Low-Cost Instant Response Polling
- 6. Copyright © 2014 Public-Democracy Pty Ltd6
OUR TEAM
Introducing two dynamic business
leaders, each with a strong
background in media, politics and
innovative technology.
I
n 2007 Eric Gyors & Gary Davis had numerous
discussions about how and why it was that governments
of all persuasions seemed to be profoundly disliked by
many of the people who had voted for them.
T
hey quickly came to the conclusion that there
was a serious problem, not necessarily in what
governments did but in how they did it … and in
particular in how poorly actions and decisions taken by
governments were communicated back to the voters. The
solution? Read on...
OUR MISSION
O
nce they’ve viewed the proposal,
policy or message, they can respond
- in real time, and let everyone know
exactly how they feel about what is being
said or proposed... without fear or favour ...
without interference from any ‘minders’ or
media outlets.
U
sing an ‘App’ which is downloadable
to any mobile device (iPhone, iPad,
Android, smartwatch or computer),
people can now hear and view directly from
their elected representatives and candidates.
They can get the story first hand, ‘un-spun’
by any third party, and decide for themselves
what they think of what is being proposed.
WWW.PUBLIC-DEMOCRACY.COM
Davis & Gyors broadcasting the election
count & live results, direct from the Federal
Tally Room in Canberra - iPowow! was the first
organisation to ever provide live coverage of
an election via the Internet.
- 7. Copyright © 2014 Public-Democracy Pty Ltd 7
PUBLIC-DEMOCRACY EXECUTIVE
PUBLIC-DEMOCRACY EXECUTIVE
Eric Gyors
Gary Davis
Founder
Founder
eric.gyors@public-democracy.com
gary.davis@public-democracy.com
+61 414 298-898
+61 412 206 099
WWW.PUBLIC-DEMOCRACY.COM
Eric Gyors has more than 25 years experience
in the political arena, as a State and Federal
Campaign Director, formerly for The Australian
Democrats.
He is accredited with the election of a number of politicians to State & Federal
Parliaments and with helping the Party raise substantial funds, through imple-
menting new and innovative campaign techniques.
Prior to this he founded and ran ‘Australian Real Estate Computer Systems’
(ARECS), the largest creator/supplier of turn-key computer systems for the
Real Estate Industry in the southern hemisphere at the time. He is one of two
principal founders of iPowow Ltd. Currently operating in the U.S.A., iPowow is
the single most successful supplier of second screen technology - the inter-
action between viewers and TV shows in a real time environment. It utilizes a
second device such as a smart phone or tablet allowing for interaction with
TV programs and is being used by major networks (FOX, NBC, CBS, Disney).
Gary Davis has been involved in a large number of
successful Initial Public Offerings (IPOs), which
included ‘ProMedia Limited’ and ‘Tribeca’. He was a
Founding Director of ‘Tribeca’, an on-line compli-
ance training business, which was sold to The Washington Post. He was a
founder of ‘AdStream’, a company that developed tools enabling the circulation
of advertising messages in ‘real time’ in all media environments.
He is a major founder of Enhanced Energy Recovery Limited (EER), which deliv-
ers enhanced oil recovery technology in an environmentally sustainable way.
He has an ongoing involvement with this business.
He is also a principal founder of iPowow Ltd.
- 8. Copyright © 2014 Public-Democracy Pty Ltd8
Company History
iPowow! ™ was formed as a public company by Gary Davis and Eric Gyors in late
2007, to deliver communications services to politicians and political parties. Davis
& Gyors were instrumental in designing and patenting a series of ‘second screen
technology View and Vote Communications tools’ .
From its inception iPowow! was trading under the ASSOB umbrella, during which
time the company raised a substantial amount of capital through a number of pub-
lic offerings.
In 2007 and again in 2010 iPowow! covered, along with the legacy/major TV net-
works (ABC, SBS, channels 7, 9 & 10) the Australian federal election. They broadcast
the election count and live results, direct from the Federal Tally room in Canberra
and were the first organisation to ever provide live coverage of an election via the
Internet.
Although no longer on the board, the two founders are still the major shareholders
in iPowow! Ltd.
At present iPowow! is headquartered in the US and is operating through iPowow! Inc.,
which is an operational, company utilising the technology, which was designed and
developed by iPowow! Limited, in Australia.
It all began with the creation of iPowow! ™
Public-Democracy Pty Ltd’s new product is a tech-
nological first which builds on and surpasses
earlier interactive technologies. The historical
precedent was set by iPowow!, which gives broad-
casters and other content owners new options
for encouraging interaction from their audiences
in real time. iPowow! uses a smartphone-based
application through which consumers interact
with content, such as voting in a television
based poll. This feedback is then
received and processed by iPowow!’s
secure, cloud-based network which
is able to handle more than a
million responses per second,
delivering almost instant
responsive feedback to
participants.
- 9. Copyright © 2014 Public-Democracy Pty Ltd 9
iPowow! Inc. has a strong market-hold on live-to-air interactive TV, providing services
at any given time, to around 50+ TV shows, predominantly in the entertainment,
sport and reality TV sectors.However, as iPowow! switched to the TV & entertain-
ment market, both Gyors and Davis felt that their initial vision and objective of
providing an empowerment tool to the public and a direct line of communication
between politicians and their constituents had been abandoned.
Gyors spent several years traveling predominantly in Europe, where he forged rela-
tionships with a number of highly placed officials in government, in several of the
EU countries. At the same time Davis spent considerable time dealing extensively
with highly placed officials in the US, personally presenting to the President in the
White House.
In 2014 Eric Gyors and Gary Davis decided to rekindle the original vision and they
formed Public-Democracy Pty Ltd in order to bring communications and empower-
ment tools to the public and their elected representatives. Building on their cumu-
lative years of experience and their product knowledge, they redesigned the original
products that were created to provide these services and with the help of a highly
skilled development team, supplied to them by Google, they created the current
offerings to the public and political, activist, environmental and social
groups.
iPowow! Inc. provides services to most major TV networks in the US, including ABC, NBC.
ESPN, Fox and CBS.
- 10. Copyright © 2014 Public-Democracy Pty Ltd10
An Innovative Product
The product delivers immediate interactive
results to questions posed via the app by pol-
iticians, unions, polling companies and other
large, member-driven organisations.
Public-Democracy Pty Ltd has a patent pending
for the technology used in these Apps (both
IOS & Android), in particular in the area of
Bio-Metric Interactive Feedback.
Competing Products?
We are not aware of any other products on the
market at this point in time that deliver the
same communications service at the same
rate (1 million responses per second in real
time, using interactive video content on smart
devices).
Field Test
A proto-type of the product has been suc
cessfully tested in a live environment using
an elected politician in Australia (Qld- Liberal
Party) with the following results:
• The test field returned a 7.5% response
rate
• When combined with the use of other
social media the overall response rate was
enhanced.
• On the relevant Facebook account the
“Talking About” rate was lifted from 5%
when the product was not used, to 50%
when the product was incorporated with
traditional social media.
• The proto-type was field-tested over a
9-month period during which time it never
failed
The Public-Democracy product is a downloadable app, running on smart devices (phones & tablets)
using the Apple (IOS) and Google (Android) operating systems.
- 11. Copyright © 2014 Public-Democracy Pty Ltd 11
Polling Companies: Great cost savings in all operational matters. Much larger
samples produces greater accuracy and reliability of data. Faster, more flexible
turn-around of information to clients.04
Benefits of using the Public Democracy System
For an interactive project to be successful there has be a buy-in (i.e. sufficient reason) for both the
politicians and their constituents (Responders) to want to use the system:
Politicians: take control of the agenda away from main stream media, stay a
step ahead, guarantee “clean air”. Gain close & regular communication with
constituents. Electoral recognisability. Poll faster, more often, more accurately
& privately. Fund raising right through the electoral cycle. Member & Volunteer
recruitment. Updating & maintaining demographic integrity.
Respondents: Express opinions on key issues. Be heard & noticed. By-pass pol-
itician’s minders. Gauge other respondents’ comparative views. Influence out-
comes. Demand responsiveness from representatives. Increased transparency.
Increased accountability. Input on expenditure & infrastructure prioritisation.
Unions & Member Driven Organisations: Instant communication with respec-
tive user/member base. Cost effective opinion gathering on a more frequent
basis than is now possible. Stronger capacity to lobby governments. Internal
election campaigning and info campaigns.
01
02
03
Positive Benefits
- 12. Copyright © 2014 Public-Democracy Pty Ltd12
Our Market
Public Democracy’s product has an international market base.
AUSTRALIA
• Australia has 819 State & Federal elected representatives with a voting pop-
ulation of approximately 13.2 million people with between 95 - 98% turnout
• Voting is compulsory so there is a high degree of public interest and involve-
ment.
• There are a number of (activist & environmental) member driven organisa-
tions with substantial membership levels.
USA
• The US has 7811 State & Federal elected representatives with a voting popu-
lation of approximately 212 million people of which around 121 million voted
in the 2012 election (54%)
• Voting is not compulsory in the US, therefore a considerable amount of time,
effort and money is spent on convincing voters to turn up on the day.
• Direct communication with the public can greatly enhance voter turnout.
EUROPE
• The EU has 28 member States, which combined produce 751 elected repre-
sentatives to the EU parliament. The population of Europe is approximately
750 million people and the EU member states are listed as approximately
508 million people. The eligible voting population is approximately 300 mil-
lion people.
• Voting is not compulsory and voter turnout varies from country to country
with some being as low as 19% but on average the turnout is as high as
80%.
- 13. Copyright © 2014 Public-Democracy Pty Ltd 13
A “Now” Product for the Free World
Wherever people are seeking to strengthen democracy and make their system of government
more responsive, effective, accountable and fair - Public Democracy’s product is an invaluable
tool for change.
New technology feedback mechanisms such as text messaging have demonstrated contempo-
rary consumers’ desire to interact with content.
But until now these methods have been clumsy to use and limited in their functionality.
Public-Democracy takes advantage of the high penetration of smartphones and tablets amongst
consumer populations to create a personal feedback mechanism that offers a broader range of
functions, lower costs, speed, immediacy and responsiveness that can be integrated with social
media channels.
- 14. Copyright © 2014 Public-Democracy Pty Ltd14
Our Business Model
Prime Objectives
The objective is to list Public-Democracy Pty Ltd on a public exchange, initially in Australia and
then subsequently in the US on the NASDAQ. This listing may take the form of an Initial Public
Offering (IPO) or be articulated via a Reverse Merger listing on the OTC, utilising an existing listed
vehicle.
The time frame for phase 1 is between 6-12 months with the US component being undertaken in
the following year.
Operational Model
Around 18 months of research, testing and dealing with major political organisations in Europe has
been undertaken, at an initial expense of around $150,000 (funded by the project initiators).
The results have shown that there is an overwhelming interest in the product, from both the politi-
cal and the voter sides. In certain markets the organisations themselves would be prepared to pay
up-front fees along with micro-payments during usage. In a number of markets the public would
be prepared to pay a download charge a between $1.99 and $4.99 in order to simply register the
product, enabling them to maximize their opinion. This can be coupled with a reward system, pro-
viding additional benefit to the user. In the event that download fees may pose a problem, in a any
a particular market, the product can be made available for free with revenue being derived from
third party sources.
During the test period no problem apparent in users providing a moderate (but extremely useful)
amount of personal data on registering the product for use.
The current perception therefore is that the value of the product lies in gaining as large a
user base as possible, in the shortest possible time. This would lead to large quantities of
meta-data & attitudinal data being collected which in turn can be converted by various
means into revenue deriving potential.
The proposition is to distribute the product as quickly and as widely as possible, with
download revenue taking a second spot, in order to gain as large a user-base as
possible in the shortest amount of time.
- 15. Copyright © 2014 Public-Democracy Pty Ltd 15
Join Us
Public-Democracy is currently seeking....
For the first time ever in modern times
(well perhaps outside of the ancient
Greeks who invented Democracy) peo-
ple can get engaged in the major pro-
cesses that will affect their lives, their
future and that of their children and
their children’s children.
An unheard of and impossible to
achieve concept (up to now), thanks to
technology and innovative thinking, has
become a reality.
“
- 16. Copyright © 2014 Public-Democracy Pty Ltd16
Thank You
Please do not hesitate to contact the Founders for more information.
Contact us
P.O. Box 814, Bondi Junction, NSW 1355, Australia
Suite 204, 809B Cuesta Drive Mountain View CA 94040 USA
email: info@public-democracy.com
web: www. public-democracy.com
Phone: + 61 407 270 713
+ 61 412 206 099
Public-Democracy Pty Ltd (ACN 606 218 919)