Presentation on the 10 Commandments of Starting A business given on October 20th, 2009 by Richard Kligman, Founder and Executive Chairman of Qoof Ltd.
The Seminar was given at Nefesh B'Nefesh Headquarters in Jerusalem, Israel.
19. "Nothing else in
the world... not all
the armies... is so
powerful as an
idea whose time
has come."
Victor Hugo
20. A Dime a Dozen?
So many people out there are
impressed by ideas alone.
People often forget just how
useless an idea is without the
sweat, courage and brains
needed to execute them
21. But What is a Good Idea?
Ok, I'm willing to
make the sacrifice,
but what is a Good
Idea?
24. NEED
A need is something you have to have,
something you can't do without. A good
example is food. If you don't eat, you
won't survive for long. Many people have
gone days without eating, but they
eventually ate a lot of food. You might
not need a whole lot of food, but you do
need to eat.
25. WANT
A want is something you would like to
have. It is not absolutely necessary, but
it would be a good thing to have. A
good example is music. Now, some
people might argue that music is a
need because they think they can't do
without it. But you don't need music to
survive. You do need to eat.
44. “Take away my people, but
leave my factories, and
soon grass will grow on the
factory floors. Take away
my factories, but leave my
people, and soon we will
have a new and better
factory”
Andrew Carnegie
46. Taking in Co-Founders
Pros Cons
• Two Heads are • Share Equity
better than 1 • Share Decisions
• Share Risk • Possible Fallouts
• Larger Network • If more than two,
• Get More Done you can lose control
49. What is the purple cow?
It’s a book by Seth Godin.
And it is something that is
so remarkable that you
don’t need marketing. It will
spread by word of mouth.
52. Examples
Two things are guaranteed at the remarkable DinTaiFung restaurant in Taipei: the
extremely long line outside and the size/weight of their world famous steamed juicy pork
dumplings. Each dumpling uses only the freshest ingredients, weighs a precise 0.74 oz, and
has exactly 18 folds. In 1993, NY Times named DinTaiFung as one of the top 10 restaurants
in the world. Even with many outlets worldwide today, thousands of tourists still visit
Taipei every year just to eat at its original location.
One of the stories told about the restaurant owner is that he takes the tour buses to hear
what people say about his restaurant. One day, he found that bus stopped before reaching
its destination and tourists were encouraged to use the restrooms so that they can avoid
using the ones at his restaurant. He went back and installed the most advanced toilets
available in the restrooms and made sure that they were cleaned every 15 minutes. Since
then, the restrooms at DinTaiFung also became one of the most talked about topics for
tourists.
53. What if you made things more Fun?
http://www.rolighetsteorin.se/en/
54. Time for A Break
Can someone
please make me a
coffee? Milk with
2 sugars please.
Thanks!!!
57. Loving Thy Employees
• Treat them how they • Make them always
want to be treated feel appreciated
• Give them training • Make them feel part
and the tools they of the company
need to succeed (Shares)
• Let them know • Make it fun
clearly what is • Ask for Input
expected of them
59. Definition
Customer's opinion of a product's
value to him or her. It may have little
or nothing to do with the product's
market price, and depends on the
product's ability to satisfy his or her
needs or requirements.
63. How to Increase Your Perceived Value
• Professional Logo • Testimonials
• Professional • Speaking
Website Engagements
• Business Email • Writing Articles
Address • Dress for Success
• Phone Answering • Sell for Higher Price
Service or System • Endorsements
• Big Name Clients
65. Use Your Network For
• Finding Partners • Finding Fans
• Finding Investors • Personal Branding
• Getting • Help Others
Feedback • Business
Development
• Finding Clients
• Keeping In Touch
• Marketing
72. Love Thy Customer
• Follow Up After • Be open and
Sale accessible
• Send Personal • Do what you say
Cards (Hours of
• Do More than you Operation,
say getting back in
• Involve them in 24 hours)
decisions
82. The 10 Commandments
• I am the Lord your G-d • Thou Shall Love thy
• Thou Shall Be Employees
Passionate • Thou Shall Have a High
• Thou Shall have Perceived Value
enough money • Thou Shall Network
• Thou Shall build a • Thou Shall Love thy
strong team Customer
• Thou Shall worship the • Thou Shall Always be
purple cow learning
