Sales and Marketing: Top 10 Things HubSpot Can Do For You
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Copier dealers are increasingly excited about how HubSpot can be used to transform their sales and marketing efforts. Read on for a list of the top 10 ways this marketing automation platform can support your sales and marketing goals. Just remember, the tool is only as good as the strategy behind it!
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Sales and Marketing: Top 10 Things HubSpot Can Do For You
- 1. TOP 10 THINGS HUBSPOT CAN DO FOR YOUR SALES AND MARKETING EFFORTS prospectbuilder.net
- 2. Nice to meet you Lindsay Kelley Prospect Builder @lvkelley Rachael Plummer HubSpot @RachaelPlummer
- 3. What is HubSpot? HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
- 4. What is Inbound marketing? Inbound focuses on creating quality content that pulls people toward your company and product.
- 6. Inbound as told by Advanced Systems Dave Quint President Tammy Bedard Director of Marketing
- 7. Pain • Large territory • Website wasn’t converting leads • No reporting or way to close the loop • Growth goal achievement moderate, but not at desired level
- 10. #1 Blogging
- 12. Blogging tool
- 13. why
- 14. #2 SEO/ Keywords
- 18. Social Tools – Inbox demo
- 19. CONVERT phase CONVERT Landing Pages/ Forms VISITORS LEADS
- 20. #4 Landing Pages
- 21. Landing Pages
- 23. Close phase LEADS CUSTOMERS CLOSE Email Workflow/ Nurturing Lead Intelligence
- 24. #5 EMAIL
- 25. Email
- 26. Internal Editor
- 27. #6 Lead Nurturing/ Marketing Automation
- 33. #8 HubSpot Sales & #9 CRM/ Deal Tracking
- 35. Demo
- 36. #10 Analytics and ROI
- 37. Reporting
- 38. Sources
Hinweis der Redaktion
- rachael
- Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
- Looked at webiste – decent traffic, but discovered that most of it was for customer portal login and toner requests and service requests – they weren’t attracting net new customers.
- ASI needed to get quality traffic to their site.
- Awareness – when people google a question, they expect an answer – your blogs can answer questions and educate. The more quality content you have the happier google will be
- Keywords: Keep in back of mind but don't force them. Choose three similar ones and just think of them while you write Unique voice - keep the brand and core message of the company, but write in your own voice. Some might be more technical, some more playful and others very serious, but write in your voice, not the way your journalism teacher in High School taught you. Inverted pyramid doesn't work in blogs. stories and interesting content work in blogs.
- Example of what you would post. Share from manufacturer blog Xerox
- LPs are different from your website pages…
- WYSIWYG editor
- This applies in many stages including cross selling – but you need a strategy
- Really – email is a part of all phases. But inside of HubSpot, you can send targeted emails.
- There are so many ways to use workflows. Workflows allow you to build out an automated triggered email string to your prospects or clients based upon their behavior, you can alert your sales team when a prospect has visited a certain number of pages, .
- Once they click the “Submit” button, HubSpot can connect the IP address to the contact record and it back fills every page that prospect has looked at.
- Cool notifications
- CRM and contact database in your pocket
- [email_address]
- [email_address]