Case presentation for The Big Election Ask at Prix Europa 2013

2. CHALLENGE
& CONTEXT

3. OCTOBER 14TH, 2012
MUNICIPAL ELECTIONS BELGIUM

5. VRT WANTED TO INVOLVE VOTERS
SO THEY COULD SET THE AGENDA
AND GIVE VRT NEWS SERVICES A
VOTERS POINT OF VIEW

6. CONCEPT
& MEDIA

7. THE BIG ELECTION ASK

8. VOTERS SUBMIT SUGGESTIONS FOR THEIR
MUNICIPALITY

12. VOTERS VOTE ON SUBMITTED SUGGESTIONS

14. 10 MOST POPULAR SUGGESTIONS GET RESPONSE
FROM PARTY LEADER

17. FOLLOWED BY THE PARTY MAKING 3
SUGGESTIONS

21. SUGGESTIONS WERE COVERED ON TV & RADIO TO
CONFRONT POLITICIANS IN DEBATES

23. VRT CLOSED THE GAP BETWEEN
VOTERS AND POLITICIANS
AND LET
VOTERS SET THE AGENDA

24. RESULTS
& CONCLUSION

25. 252 172 UNIQUE VISITORS,
VISITED THE PLATFORM 897 924 TIMES

26. 44 136 CIVILIANS PARTICIPATED

27. 1521 LOCAL POLITICIANS PARTICIPATED,
CREATING 3799 POLITICAL RESPONSES AND
3245 POLITICAL PROMISES

28. 80% LOCAL POLITICIANS TOOK PART IN THE
DIALOGUE WITH VOTERS

29. VRT NEWS SERVICES REACHED 65.5% OF THE
FLEMISH POPULATION

30. ON AVERAGE, EACH BROADCAST HAD A 19,8%
MARKET SHARE

31. ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED

32. VRT INVOLVED VOTERS
AND LET THEM SET THE AGENDA
WHILE GIVING VRT NEWS SERVICES
A VOTERS POINT OF VIEW

33. VRT HAS STARTED FOLLOWING UP
ON POLITICAL PROMISES

34. LOTS OF PROMISES WERE HELD

35. AND IN OSTEND, A SOLUTION IS
STILL ON THE HORIZON