This document promotes the benefits of using real-time financial benchmarks and peer comparisons to drive decision making. It summarizes the learning objectives which are to identify the benefits of continuous performance monitoring, learn how to develop the right benchmarks, and understand how benchmarks can deliver information to maintain competitive advantage. It then introduces Proformative as an educational resource for finance professionals with online courses and announces a new Academy platform. The remainder consists of an agenda for a webinar on using benchmarks, with speakers who will discuss transforming leadership and performance management practices.

1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Using Real-Time Financial Benchmarks
to Drive Dynamic Decision-Making and
Action

2. Learning Objectives
After attending this event you will be able to:
• Identify the benefits of self-setting, continuous, “relative”
performance systems and on-demand decision-making for your
company
• Learn how to develop the right benchmarks and associated peer
groups for your company to maximize the value of your investment
in real-time benchmarking
• Understand how to use real-time benchmarks to produce continuous
dialog and reflection, and deliver the information company leaders
need to develop and maintain competitive advantage

3. Welcome to Proformative
Proformative is the leading educational resource for corporate finance
professionals.
Announcing the new Proformative Academy:
• On demand video courses taught by peers and SMEs
• Over 125 finance and accounting courses and growing rapidly
• CPE for CPAs, CMAs, CTPs, and CIAs
Check it out at www.ProformativeAcademy.com

4. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Using Real-Time Financial Benchmarks
to Drive Dynamic Decision-Making and Action
Niels Pflaeging, Author, Influencer, Advisor on Leadership Transformation
Jon Kondo, Sr. Software Executive and Advisor

5. The historic course of market dynamics
Local markets,
high customization
high
dynamics

6. The historic course of market dynamics
Sluggish/dull,
low dynamics
high
dynamics
Spacious markets,
little competition
Local markets,
high customization

7. The historic course of market dynamics
Sluggish/dull,
low dynamics
high
dynamics
high
dynamics
Spacious markets,
little competition
“Outperformers” exercise
market pressure over
conventional companies
Local markets,
high customization

8. The “Taylor Bathtub” -
and what it means for companies today
Dynamic part of
value creation
Solution: Man
Formal part of
value creation
Solution:
Machine
Sluggish/dull,
low dynamics
high
dynamics
high
dynamics
Age of
Crafts Manu-facturing
Industrial Age/
Age of
Tayloristic Industry
Age of
Global
Markets
1850/1900
Spacious markets,
little competition
“Outperformers” exercise
market pressure over
conventional companies
Local markets,
high customization
1970/80 today

9. We must stop riding the dead horse:
Let´s work on the model, not in the model!

10. How to let go of traditional
Performance Management practices
• Fixed, individual targets
• Management by Objectives
• Budgets and Plans
• Performance Appraisal
• Hierarchical Pressure
• Pay by Position or Performance
• Incentives and Bonuses
• …

11. How to let go of traditional
Performance Management practices
• Transparency & Improvement
• Comparisons between peers
• Comparisons with previous periods
• Dialog and Dissent
• Social and group pressure
• Pay by market value
• Results Sharing
• …
• Fixed, individual targets
• Management by Objectives
• Budgets and Plans
• Performance Appraisal
• Hierarchical Pressure
• Pay by Position or Performance
• Incentives and Bonuses
• …
High dynamics
Low dynamics

12. Using Real-Time Financial Benchmarks
to Drive Dynamic Decision-Making and Action
Thank you for your interest in this presentation.
View the on-demand webinar or download the full
presentation at:
www.Proformative.com