Delivering growth in today’s world requires innovation. The Internet of Things (IOT) is changing not only how market leaders are delivering products and services are delivered and getting paid for them, but the very nature of the products and services they offer their customers. What is the Internet of Things? How are companies effectively monetizing the Internet of Things to drive competitive advantage?

1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Innovative Growth Redefined:
Monetizing the Internet of Things (IOT)

2. • Effectively communicate the potential value of in
leveraging the Internet of Things within your organization
• Identify opportunities for you company to monetize the
Internet of Things
• Define the key components of a strategy for your
company to monetize the Internet of things
After attending this event you will be able to:
Learning Objectives

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4. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Innovative Growth Redefined:
Monetizing the Internet of Things (IOT)
Brendan O’Brien, Co-founder & Chief
Evangelist, Aria Systems

5. Agenda
• What’s changed
• What’s at stake
• Our approach
• If you do it right . . .

6. “If you think that the
Internet has changed
your life, think again.
The IoT is about to
change it all over
again!”
— Brendan O’Brien

7. IoT is a “…vast,
intelligent network that
monitors, measures,
meters and monetizes
the colossal flow of
data coming through
it.”
— Brendan O’Brien

8. >50
Billion
Devices
By 2020
______
Your Guess
$7.1
Trillion
– IDC
“...all those billions of
smart, connected
gadgets such as
Google’s smart
glasses… should
generate a staggering
$7.1 trillion in annual
sales by 2020.”
– IDC , June 2014
“Cisco’s Internet of
Things Group (IoTG)
predicts there will be
over 50 billion
connected devices
by 2020.”
– Cisco , November 2013
How Big Will the ‘Internet of Things’ Be?
“...Google is installing extremely fast gigabit internet infrastructure when the average person
needs 200x less speed because of the future of the Internet of Things...”
– Daily Infographic, March 2014

9. RECENT SURVEY RESULTS:
43% have implemented
or will complete
implementation within the
next 12 months
When Will Firms Implement an IoT Solution?

10. “ The good news with IoT is you can get to market quickly. The
bad news is so can everyone else.”
– Brendan O’Brien, Aria Systems June 2014
The Monetization of Things (MoT) is Not About

11. C U S T O M E R R E L AT I O N S H I P T I M E L I N E
Event 1 Event 2 Event 3 Event 4 Event 5 Event 6
Services enabled for people!
“ The IoT transformation is shifting the sources of value and
differentiation [away from hardware] to software, Cloud, and
services, and spawning entirely new business models.”
– Andres Rosello, Forbes, March 2014
What is the MoT Actually About?

12. Thank you for your interest in this presentation.
View the on-demand webinar or download the full
presentation at:
www.Proformative.com
Innovative Growth Redefined: Monetizing the
Internet of Things (IOT)