The document provides an overview of Dan Olsen's background in engineering, product management, and as the founder of a Lean Product Meetup group. It discusses key concepts for building the right product like determining customer needs, defining a value proposition, and creating a minimum viable product (MVP). Specific frameworks are presented for identifying underserved needs, prioritizing features, mapping benefits to features, and calculating the opportunity score of potential product ideas. The document emphasizes the importance of testing products with customers throughout the development process.
6. How the customer
described it
What was ready by the
original launch date
How the PM
envisioned it
The alpha version
of the product
The beta version
of the product
What Marketing
advertised
What the Sales
team sold
What the customer
really wanted
32. Problem Space Definition for TurboTax
Save me time
filing taxes
Save me time
preparing taxes
Maximize my
tax deductions
Check my
return
Reduce my
audit risk
Help me prepare
my taxes
Improve my
confidence
Save time
Save money
Cost me less
than a CPA
92. For my slides and to share your feedback,
please take this short survey:
http://bit.ly/mcdan
Point your phone
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@danolsen
dan-olsen.com
youtube.com/danolsen
meetup.com/lean-product
Happy to connect on LinkedIn
Obrigado!