Product Managers: Treat Your Strategy as a Product

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Having a strategy as a guide for your teams and products is essential; we all know that. Moreover, product managers agonize over how to make these statements brief and powerful. As such, strategy has become a mad lib, fill in the blank word game that often feels abstract and disconnected from your immediate product goals. In our this webinar, our expert panel explains the undervalued necessity of treating your strategy the same way you do your products. In other words HOW to set cause and effect metrics on your strategy and WHY this is vital.

Technology

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Treat your strategy
as a product
The webinar brought to you by
www.TheProductStack.com

The Product Stack is a group of like-minded organizations that oﬀer practical
solutions for modern product teams. Our quest is to shine a light on the
challenges everyday product teams face and oﬀer up real advice and
solutions that address these challenges head on.
Join the conversation at www.TheProductStack.com.

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Heading Two Heading FiveHeading FourHeading TheeHeading One
Ronan Dunlop
Pivotal Tracker
Moderator
The Product Stack Co-Founder
–
Pivotal Tracker Head of Marketing
Cohuman VP of Marketing
Agency Account Planner / Account Director

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Heading Two Heading FiveHeading FourHeading TheeHeading One
Today’s Panel
Annie Dunham
Director of Product Management
at ProductPlan
Kevin Steigerwald
Director of Product Design at
Jama Software
Hadrien Raﬀalli
Product Lead at VMware

5PageIMAGINE 2017.ALL RIGHTS
WWW.WEBSITE.COM
Agenda
1. Panel Introduction
2. Deﬁne our terms
3. Play a game
4. Panel Discussion:
a. Identifying early adopters
b. How to communicate strategy
5. Live Q&A
Submit questions at any time
during the webinar!

8Page
Product KPI vs. Strategy KPI
Panel discussion
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In this game, you are the CEO of an
online coding school. Your purpose is to
help the world get better at
programming.

The ﬁeld of *WebHolograms* is starting
to gain a lot of traction and products are
being released to empower users to
create holograms on their websites.

You suggest to your board of directors to
make an investment in this nascent
industry. Each year, you have to decide
for which framework you will invest in.

2020: Amazon releases Amazone Holo
A comprehensive set of Javascript libraries to build, render and animate your holograms
2023: Twitter releases Twitter Leia
It focuses on animating your Hologram. It loads faster than Holo by several milliseconds.
Early 2024: Alibaba releases Alibaba Specter
Similar to Amazon Holo but loads faster by a few milliseconds
WebHolograms Market Timeline

Keep track of your investments
2024 2025 2026 2027
Amazon Holo X
Twitter Leia X X
Alibaba
Specter
X
SCORE

# of questions askedrelative search popularity
2020-2023 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Things that suck in Amazon Holo
- Do we really need WebHologram Frameworks?
- Khan Academy moving to Twitter Leia
# of merged pull requests*

# of questions askedrelative search popularity
2024 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Yahoo Mail moving to Twitter Leia
- Removing UI Complexity, or why Twitter Leia is Awesome
- No more WebHologram Frameworks
# of merged pull requests*

# of questions askedrelative search popularity
2025 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Is Leia really fast?
- I won’t be using Holo for my next project
- The Viability of WebHologram frameworks on mobile
# of merged pull requests*

# of questions askedrelative search popularity
2026 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Holo 2 ﬁnally released
- Learn Leia in a weekend
- The “Majesty of Specter 2” (ebook)
# of merged pull requests*

# of questions askedrelative search popularity
2027 WebHolograms Market
Amazon Holo Twitter Leia Alibaba Specter
Top Hacker News posts
- Specter vs. Leia
- Why I moved from Holo to Leia
- All WebHologram frameworks are terrible - A case
study in conﬁrmation bias
# of merged pull requests*

Calculating your score
2024 2025 2026 2027
Amazon Holo 3 pts 3pts 2pts 0pt
Twitter Leia 1pts 2pts 3pts 4pts
Alibaba
Specter
0pt 1pt 1pt 1pt

This game is based on real data!
2010-2019 → 2020-2029

$The Product Life Cycle is a fractal Explore Expand Extract$

$The PDLC is a fractal: React / Leia # of questions askedrelative search popularity # of merged pull requests* Amazon Holo Twitter Leia Alibaba Specter$

29Page
How do you identify early adopters?
Panel discussion
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30Page
● Have a purpose
● Understand customer needs and
how they are evolving
● Understand your value chain and
how it is evolving
● Determine what change is likely to
happen
● Deﬁne your actions against those
changes
● Measure success and course correct
What does a good
strategy look like

33Page
How do you communicate strategy?
Panel discussion
33Page

35Page
Thank You.Continue the conversation:
www.TheProductStack.com

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

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What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

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Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

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Product Managers: Treat Your Strategy as a Product

1. 1Page Treat your strategy as a product The webinar brought to you by www.TheProductStack.com

2. The Product Stack is a group of like-minded organizations that oﬀer practical solutions for modern product teams. Our quest is to shine a light on the challenges everyday product teams face and oﬀer up real advice and solutions that address these challenges head on. Join the conversation at www.TheProductStack.com.

3. 3Page Heading Two Heading FiveHeading FourHeading TheeHeading One Ronan Dunlop Pivotal Tracker Moderator The Product Stack Co-Founder – Pivotal Tracker Head of Marketing Cohuman VP of Marketing Agency Account Planner / Account Director

4. 4Page Heading Two Heading FiveHeading FourHeading TheeHeading One Today’s Panel Annie Dunham Director of Product Management at ProductPlan Kevin Steigerwald Director of Product Design at Jama Software Hadrien Raﬀalli Product Lead at VMware

5. 5PageIMAGINE 2017.ALL RIGHTS WWW.WEBSITE.COM Agenda 1. Panel Introduction 2. Deﬁne our terms 3. Play a game 4. Panel Discussion: a. Identifying early adopters b. How to communicate strategy 5. Live Q&A Submit questions at any time during the webinar!

6. 6Page Who is joining us today? Poll 1

7. 7Page

8. 8Page Product KPI vs. Strategy KPI Panel discussion 8Page

9. First, let’s start with a game!

10. In this game, you are the CEO of an online coding school. Your purpose is to help the world get better at programming.

11. The ﬁeld of *WebHolograms* is starting to gain a lot of traction and products are being released to empower users to create holograms on their websites.

12.

13. You suggest to your board of directors to make an investment in this nascent industry. Each year, you have to decide for which framework you will invest in.

14. 2020: Amazon releases Amazone Holo A comprehensive set of Javascript libraries to build, render and animate your holograms 2023: Twitter releases Twitter Leia It focuses on animating your Hologram. It loads faster than Holo by several milliseconds. Early 2024: Alibaba releases Alibaba Specter Similar to Amazon Holo but loads faster by a few milliseconds WebHolograms Market Timeline

15. Keep track of your investments 2024 2025 2026 2027 Amazon Holo X Twitter Leia X X Alibaba Specter X SCORE

16. # of questions askedrelative search popularity 2020-2023 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Things that suck in Amazon Holo - Do we really need WebHologram Frameworks? - Khan Academy moving to Twitter Leia # of merged pull requests*

17. # of questions askedrelative search popularity 2024 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Yahoo Mail moving to Twitter Leia - Removing UI Complexity, or why Twitter Leia is Awesome - No more WebHologram Frameworks # of merged pull requests*

18. # of questions askedrelative search popularity 2025 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Is Leia really fast? - I won’t be using Holo for my next project - The Viability of WebHologram frameworks on mobile # of merged pull requests*

19. # of questions askedrelative search popularity 2026 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Holo 2 ﬁnally released - Learn Leia in a weekend - The “Majesty of Specter 2” (ebook) # of merged pull requests*

20. # of questions askedrelative search popularity 2027 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Specter vs. Leia - Why I moved from Holo to Leia - All WebHologram frameworks are terrible - A case study in conﬁrmation bias # of merged pull requests*

21. Calculating your score 2024 2025 2026 2027 Amazon Holo 3 pts 3pts 2pts 0pt Twitter Leia 1pts 2pts 3pts 4pts Alibaba Specter 0pt 1pt 1pt 1pt

22. 22Page How did you score? Poll 2

23. 23Page

24. This game is based on real data! 2010-2019 → 2020-2029

25. The things that suck in Amazon Holo

26. The Product Life Cycle is a fractal Explore Expand Extract

27. The PDLC is a fractal: React / Leia # of questions askedrelative search popularity # of merged pull requests* Amazon Holo Twitter Leia Alibaba Specter

28. 2025 2026 2029

29. 29Page How do you identify early adopters? Panel discussion 29Page

30. 30Page ● Have a purpose ● Understand customer needs and how they are evolving ● Understand your value chain and how it is evolving ● Determine what change is likely to happen ● Deﬁne your actions against those changes ● Measure success and course correct What does a good strategy look like

31.

32. Wardley Maps by Simon Wardley

33. 33Page How do you communicate strategy? Panel discussion 33Page

34. 34Page Live Q & A

35. 35Page Thank You.Continue the conversation: www.TheProductStack.com

Product Managers: Treat Your Strategy as a Product

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