Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
What to Upload to SlideShare
What to Upload to SlideShare
Loading in …3
×
1 of 35

Product Managers: Treat Your Strategy as a Product

5

Share

Download to read offline

Having a strategy as a guide for your teams and products is essential; we all know that. Moreover, product managers agonize over how to make these statements brief and powerful. As such, strategy has become a mad lib, fill in the blank word game that often feels abstract and disconnected from your immediate product goals.

In our this webinar, our expert panel explains the undervalued necessity of treating your strategy the same way you do your products. In other words HOW to set cause and effect metrics on your strategy and WHY this is vital.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Product Managers: Treat Your Strategy as a Product

  1. 1. 1Page Treat your strategy as a product The webinar brought to you by www.TheProductStack.com
  2. 2. The Product Stack is a group of like-minded organizations that offer practical solutions for modern product teams. Our quest is to shine a light on the challenges everyday product teams face and offer up real advice and solutions that address these challenges head on. Join the conversation at www.TheProductStack.com.
  3. 3. 3Page Heading Two Heading FiveHeading FourHeading TheeHeading One Ronan Dunlop Pivotal Tracker Moderator The Product Stack Co-Founder – Pivotal Tracker Head of Marketing Cohuman VP of Marketing Agency Account Planner / Account Director
  4. 4. 4Page Heading Two Heading FiveHeading FourHeading TheeHeading One Today’s Panel Annie Dunham Director of Product Management at ProductPlan Kevin Steigerwald Director of Product Design at Jama Software Hadrien Raffalli Product Lead at VMware
  5. 5. 5PageIMAGINE 2017.ALL RIGHTS WWW.WEBSITE.COM Agenda 1. Panel Introduction 2. Define our terms 3. Play a game 4. Panel Discussion: a. Identifying early adopters b. How to communicate strategy 5. Live Q&A Submit questions at any time during the webinar!
  6. 6. 6Page Who is joining us today? Poll 1
  7. 7. 7Page
  8. 8. 8Page Product KPI vs. Strategy KPI Panel discussion 8Page
  9. 9. First, let’s start with a game!
  10. 10. In this game, you are the CEO of an online coding school. Your purpose is to help the world get better at programming.
  11. 11. The field of *WebHolograms* is starting to gain a lot of traction and products are being released to empower users to create holograms on their websites.
  12. 12. You suggest to your board of directors to make an investment in this nascent industry. Each year, you have to decide for which framework you will invest in.
  13. 13. 2020: Amazon releases Amazone Holo A comprehensive set of Javascript libraries to build, render and animate your holograms 2023: Twitter releases Twitter Leia It focuses on animating your Hologram. It loads faster than Holo by several milliseconds. Early 2024: Alibaba releases Alibaba Specter Similar to Amazon Holo but loads faster by a few milliseconds WebHolograms Market Timeline
  14. 14. Keep track of your investments 2024 2025 2026 2027 Amazon Holo X Twitter Leia X X Alibaba Specter X SCORE
  15. 15. # of questions askedrelative search popularity 2020-2023 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Things that suck in Amazon Holo - Do we really need WebHologram Frameworks? - Khan Academy moving to Twitter Leia # of merged pull requests*
  16. 16. # of questions askedrelative search popularity 2024 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Yahoo Mail moving to Twitter Leia - Removing UI Complexity, or why Twitter Leia is Awesome - No more WebHologram Frameworks # of merged pull requests*
  17. 17. # of questions askedrelative search popularity 2025 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Is Leia really fast? - I won’t be using Holo for my next project - The Viability of WebHologram frameworks on mobile # of merged pull requests*
  18. 18. # of questions askedrelative search popularity 2026 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Holo 2 finally released - Learn Leia in a weekend - The “Majesty of Specter 2” (ebook) # of merged pull requests*
  19. 19. # of questions askedrelative search popularity 2027 WebHolograms Market Amazon Holo Twitter Leia Alibaba Specter Top Hacker News posts - Specter vs. Leia - Why I moved from Holo to Leia - All WebHologram frameworks are terrible - A case study in confirmation bias # of merged pull requests*
  20. 20. Calculating your score 2024 2025 2026 2027 Amazon Holo 3 pts 3pts 2pts 0pt Twitter Leia 1pts 2pts 3pts 4pts Alibaba Specter 0pt 1pt 1pt 1pt
  21. 21. 22Page How did you score? Poll 2
  22. 22. 23Page
  23. 23. This game is based on real data! 2010-2019 → 2020-2029
  24. 24. The things that suck in Amazon Holo
  25. 25. The Product Life Cycle is a fractal Explore Expand Extract
  26. 26. The PDLC is a fractal: React / Leia # of questions askedrelative search popularity # of merged pull requests* Amazon Holo Twitter Leia Alibaba Specter
  27. 27. 2025 2026 2029
  28. 28. 29Page How do you identify early adopters? Panel discussion 29Page
  29. 29. 30Page ● Have a purpose ● Understand customer needs and how they are evolving ● Understand your value chain and how it is evolving ● Determine what change is likely to happen ● Define your actions against those changes ● Measure success and course correct What does a good strategy look like
  30. 30. Wardley Maps by Simon Wardley
  31. 31. 33Page How do you communicate strategy? Panel discussion 33Page
  32. 32. 34Page Live Q & A
  33. 33. 35Page Thank You.Continue the conversation: www.TheProductStack.com

×