Innovating in the Enterprise: How Product Managers Can Deliver Ideas Faster

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Releasing products at a small startup is, for the most part, fairly straightforward. Getting everyone on the same page is easy. But if you’re a product manager at a large company, releasing a new product is far more complex. Multiple stakeholders need to be involved at various stages. Achieving organizational alignment (executives, marketing, sales, legal, etc.) can be a tall order. How do you navigate the challenges of shipping new features without getting stuck in the enterprise black hole? Our expert panel of Robin Calhoun, Jay Badenhope, and Jim Semick address key questions in this webinar.

Business

Innovating in the Enterprise:
How Product Managers Can Deliver Ideas Faster

Brought to you by The Product Stack, a group of like-minded organizations
that offer practical solutions for modern product teams. Our quest is to shine
a light on the challenges everyday product teams face and offer up real
advice and solutions that address these challenges head on.
Join the conversation at www.TheProductStack.com.

Jim Semick
Co-Founder,
ProductPlan
Today’s Panel
Jay Badenhope
Principal Product
Manager, Pivotal Labs
Robin Calhoun
Sr. Product Manager,
Jama Software
Andre Theus
VP of Marketing,
ProductPlan
Submit questions at anytime during the webinar!

Agenda
1. Intro: Why is innovation more challenging for large
organizations?
2. Why innovation starts with a cultural change
3. What large organizations can learn from agile startups
4. Practical tips on driving innovation in a large organization
5. Live QA
Submit questions at anytime during the webinar!

Solution: Balanced Product + Balanced Teams
Desirable
“What pains exist today for the
user? How might we solve those
pains? Are they able to use the
system effectively? Will they adopt
this product?
Viable
“By solving these specific user
problems with these specific
solutions, are we creating valuable
business outcomes? How might we
measure those outcomes?
Feasible
“What are the technical
complexities necessary to satisfy
the project and product goals best?
How can we build a system that
will respond well to change?
Product
Design
Will users like this?
Development
Can we build this?
Product
Management
Will this help the
business?
© Copyright 2018 Pivotal Software, Inc. All rights reserved.

Discover problems before framing & building solutions
© Copyright 2018 Pivotal Software, Inc. All rights reserved.

Why innovation starts with a cultural change
• How to encourage teams to think different
• How to establish trust in a team
• How to deal with difficult stakeholders

What large organizations
can learn from agile startups
• How to align agile teams with traditional teams
• How to validate pricing for a new product line
• How can you stay nimble in a large organization

Sample Roadmap
Milestone 1 2 3 4 5
Outcomes
Features
Risks
Timeline TBD TBD TBD TBD TBD
Level of
Certainty
High Low

Sample Roadmap: Pizza Delivery
Milestone 1 2 3 4
Outcomes Start selling -
Deliver single size
cheese pizza within
5 miles
Appeal to more
customers with more
pizza options
Appeal to more
customers with
non-pizza options
Cover wider
distribution area
Features Order form - one
option, one zip code
Delivery range
Accept payments
Newsletter signup
Toppings chooser
Size chooser
Salad options
Drink options
Ice cream options
Allow more
delivery locations
Customer surveys
Risks Not enough people
near us want pizza
of any kind
People won’t buy if we
can’t serve a variety
of pizza preferences
We can’t earn
enough per
delivery to make
a profit
Maintain customer
satisfaction with
expanded
operations
Timeline TBD TBD TBD TBD
Level of
Certainty
High Low

Practical tips on driving innovation
in a large organization
• How does change impact product mgmt. teams
• How to convince stakeholders of modern practices
• How can roadmaps be a catalyst for change

Live Q & A
Continue the conversation at www.TheProductStack.com
Free Product Trials:
www.productplan.com
www.pivotaltracker.com
www.jamasoftware.com

Thank You.
Continue the conversation at www.TheProductStack.com
Free Product Trials:
www.productplan.com
www.pivotaltracker.com
www.jamasoftware.com

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1. Innovating in the Enterprise: How Product Managers Can Deliver Ideas Faster

2. Brought to you by The Product Stack, a group of like-minded organizations that offer practical solutions for modern product teams. Our quest is to shine a light on the challenges everyday product teams face and offer up real advice and solutions that address these challenges head on. Join the conversation at www.TheProductStack.com.

3. Jim Semick Co-Founder, ProductPlan Today’s Panel Jay Badenhope Principal Product Manager, Pivotal Labs Robin Calhoun Sr. Product Manager, Jama Software Andre Theus VP of Marketing, ProductPlan Submit questions at anytime during the webinar!

5. Agenda 1. Intro: Why is innovation more challenging for large organizations? 2. Why innovation starts with a cultural change 3. What large organizations can learn from agile startups 4. Practical tips on driving innovation in a large organization 5. Live QA Submit questions at anytime during the webinar!

6. What is an Empowered Team?

7. Solution: Balanced Product + Balanced Teams Desirable “What pains exist today for the user? How might we solve those pains? Are they able to use the system effectively? Will they adopt this product? Viable “By solving these specific user problems with these specific solutions, are we creating valuable business outcomes? How might we measure those outcomes? Feasible “What are the technical complexities necessary to satisfy the project and product goals best? How can we build a system that will respond well to change? Product Design Will users like this? Development Can we build this? Product Management Will this help the business? © Copyright 2018 Pivotal Software, Inc. All rights reserved.

10. Why innovation starts with a cultural change • How to encourage teams to think different • How to establish trust in a team • How to deal with difficult stakeholders

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12. What large organizations can learn from agile startups • How to align agile teams with traditional teams • How to validate pricing for a new product line • How can you stay nimble in a large organization

13. Sample Roadmap Milestone 1 2 3 4 5 Outcomes Features Risks Timeline TBD TBD TBD TBD TBD Level of Certainty High Low

14. Sample Roadmap: Pizza Delivery Milestone 1 2 3 4 Outcomes Start selling - Deliver single size cheese pizza within 5 miles Appeal to more customers with more pizza options Appeal to more customers with non-pizza options Cover wider distribution area Features Order form - one option, one zip code Delivery range Accept payments Newsletter signup Toppings chooser Size chooser Salad options Drink options Ice cream options Allow more delivery locations Customer surveys Risks Not enough people near us want pizza of any kind People won’t buy if we can’t serve a variety of pizza preferences We can’t earn enough per delivery to make a profit Maintain customer satisfaction with expanded operations Timeline TBD TBD TBD TBD Level of Certainty High Low

15.

16. Practical tips on driving innovation in a large organization • How does change impact product mgmt. teams • How to convince stakeholders of modern practices • How can roadmaps be a catalyst for change

17. Live Q & A Continue the conversation at www.TheProductStack.com Free Product Trials: www.productplan.com www.pivotaltracker.com www.jamasoftware.com

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