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Spark your product success
with an impact-first focus
Before we
begin...
● This session will be recorded &
sent to you
● Submit your questions at any
time during the session
● ...
VP of Product Management
Annie Dunham
Spark your product success
with an impact-first focus
Interesting
Processes
● Product Discovery
● Ideation & Validation
● Market Research
● Customer Feedback
● Community Involvement
● Even...
Meaningful
Processes
● Vision / Mission
● Strategy / Strategic Alignment
● Gracefully Saying No
● Roadmapping
People
Processes
● Competitive Analysis
● Market Research
● Surveys
● Jobs To Be Done | Opportunity Tree
● Prioritization
● Segme...
Actionable
Processes
● Product Development
● Squads | Team Composition
● Ideation / Validation
● Dependency Analysis
Clear
Processes
● Roadmap - Road Show
● Alignment
● Cross Functional Collaboration
● Documentation
● Product Evangelization
Testable
Processes
● “Agile” - Product Development
● Beta Processes
● Iterative Design
● Usability Studies
● Surveys & Feedback
Live Q&A
Thank you!
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Impact: Spark your product success with an Impact-first focus Slide 1 Impact: Spark your product success with an Impact-first focus Slide 2 Impact: Spark your product success with an Impact-first focus Slide 3 Impact: Spark your product success with an Impact-first focus Slide 4 Impact: Spark your product success with an Impact-first focus Slide 5 Impact: Spark your product success with an Impact-first focus Slide 6 Impact: Spark your product success with an Impact-first focus Slide 7 Impact: Spark your product success with an Impact-first focus Slide 8 Impact: Spark your product success with an Impact-first focus Slide 9 Impact: Spark your product success with an Impact-first focus Slide 10 Impact: Spark your product success with an Impact-first focus Slide 11 Impact: Spark your product success with an Impact-first focus Slide 12 Impact: Spark your product success with an Impact-first focus Slide 13 Impact: Spark your product success with an Impact-first focus Slide 14 Impact: Spark your product success with an Impact-first focus Slide 15 Impact: Spark your product success with an Impact-first focus Slide 16 Impact: Spark your product success with an Impact-first focus Slide 17 Impact: Spark your product success with an Impact-first focus Slide 18
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There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization.

This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.

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Impact: Spark your product success with an Impact-first focus

  1. 1. Spark your product success with an impact-first focus
  2. 2. Before we begin... ● This session will be recorded & sent to you ● Submit your questions at any time during the session ● Please take our exit survey after the webinar Type “BOOK” into chat to receive an early copy of IMPACT
  3. 3. VP of Product Management Annie Dunham
  4. 4. Spark your product success with an impact-first focus
  5. 5. Interesting
  6. 6. Processes ● Product Discovery ● Ideation & Validation ● Market Research ● Customer Feedback ● Community Involvement ● Event Participation
  7. 7. Meaningful
  8. 8. Processes ● Vision / Mission ● Strategy / Strategic Alignment ● Gracefully Saying No ● Roadmapping
  9. 9. People
  10. 10. Processes ● Competitive Analysis ● Market Research ● Surveys ● Jobs To Be Done | Opportunity Tree ● Prioritization ● Segmentation
  11. 11. Actionable
  12. 12. Processes ● Product Development ● Squads | Team Composition ● Ideation / Validation ● Dependency Analysis
  13. 13. Clear
  14. 14. Processes ● Roadmap - Road Show ● Alignment ● Cross Functional Collaboration ● Documentation ● Product Evangelization
  15. 15. Testable
  16. 16. Processes ● “Agile” - Product Development ● Beta Processes ● Iterative Design ● Usability Studies ● Surveys & Feedback
  17. 17. Live Q&A
  18. 18. Thank you!
  • whilpert

    Aug. 28, 2021
  • CouncillorMohammedAb

    May. 19, 2021

There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization. This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.

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