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Grow your business with referrals



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Great way to automate the asking for referrals. Put it on auto pilot and watch it work.

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Grow your business with referrals

  1. 1. Referrals Grow them, grow your business ProPrinters 1 877 614 7746
  2. 2. Why We Focus So Much On Referrals… … Aside from referrals being less price Sensitive and easier to close…
  3. 3. People Make Decisions Three Different Ways… 1. Existing relationships
  4. 4. People Make Decisions Three Different Ways… 2. Ask a trusted source for a referral
  5. 5. People Make Decisions Three Different Ways… 3. From advertising
  6. 6. + Make Purchases Without Looking at Advertising!
  7. 7. Where you get new customers. REFERRALS ADVERTISING Where you spend your money. ADVERTISING REFERRALS
  8. 8. The Secret To Getting A Lot of Referrals: “Customer Satisfaction” Is NOT Good Enough Go Beyond the Unexpected Amazed! Exceed Expectations Happy and Thrilled Meet Expectations Satisfied
  9. 9. What Is It? It’s an online system that sends personalized cards and gifts in the postal mail right from your computer (custom 4/4 greeting card with photos – printed, stuffed, addressed & mailed for you NEXT DAY ) in quantities as low as one for 93 cents plus stamp
  10. 10. What You Can Do With It: <ul><li>Customer Retention Programs </li></ul><ul><li>Referral Programs </li></ul><ul><li>Lost Customer Reactivation Programs </li></ul><ul><li>Offer these services to your clients to differentiate yourself from your competition </li></ul>
  11. 11. How Does It Make You Money? <ul><li>Use it in your business and get 4 times more referrals </li></ul><ul><li>Sell the system to your clients and make both upfront commissions and ongoing residuals on their system use </li></ul>
  12. 12. How Much? <ul><li>System costs $457 one time and </li></ul><ul><li>includes 100 cards and more </li></ul>
  13. 13. Case Histories
  14. 14. Painting Contractor <ul><li>Business was hurt by the economy he had to lay off all his crews and was going to close his business </li></ul><ul><li>Used the SOC system to send a TY card after a job with a photo of the house on the front of the card along with a gift (4 gourmet brownies) </li></ul><ul><li>Cost: $13.38 for the custom card, the brownies, the postage, the fulfillment and mailed the next day. </li></ul><ul><li>Results: Went from getting 1 – 2 referrals per 10 jobs to 8 – 9 referrals per 10 jobs and has hired back all his crews </li></ul>
  15. 15. Insurance Agent <ul><li>Using the birthday marketing program that sends birthday cards automatically </li></ul><ul><li>Sends over 1,000 b-day cards per year consistently for several years – now gets 16 new customers per month. His gets: </li></ul><ul><li>New customers for $5.21 each </li></ul><ul><li>His lifetime customer value is in the tens of thousands of $$ - pretty good ROI… </li></ul>
  16. 16. 4 Arizona Home Service Companies <ul><li>Pest control, painting, landscaping, pool service </li></ul><ul><li>businesses with hundreds of competitors each </li></ul><ul><li>Growing 35% per year over each of last 3 years </li></ul><ul><li>Growth all from customer referrals and joint </li></ul><ul><li>venture referrals, nothing else worked </li></ul><ul><li>Sends every customer a nice gift during the </li></ul><ul><li>holidays, sends personal cards during the year, </li></ul><ul><li>calls each quarter </li></ul>
  17. 17. Photographer <ul><li>After a portrait or a wedding shoot, took an image from the </li></ul><ul><li>shoot, put it on the front of a card and sent with brownies </li></ul><ul><li>Totally blows away the couple – his average order is up by 38% </li></ul><ul><li>At the same time, puts 4 other images in system and schedules </li></ul><ul><li>a card with the photo on the front to be mailed on their anniversary </li></ul><ul><li>each year for the next 4 years, cost - $1.37/year </li></ul><ul><li>Common problem with photographers or any business only </li></ul><ul><li>needed infrequently – people forget who you are </li></ul><ul><li>No one forgets you if you send them a card each year on their </li></ul><ul><li>birthday or anniversary with their own photo on it </li></ul>
  18. 18. How Our Automated Referral System Works and How Easy To Use
  19. 19. you can choose from over 15,000 different and unique greeting cards and postcards for every occasion…
  20. 20. … or you can create a completely customized card
  21. 21. … in your own personal handwriting…
  22. 22. … with your own signature…
  23. 23. … and you can also include gifts and gift cards
  24. 24. … is that it is EXTREMELY inexpensive to use And the very best part about this system…
  25. 25. COST TO SEND A CARD: <ul><li>“ Points” cost 31 cents each </li></ul><ul><li>1 point sends a postcard </li></ul><ul><li>2 points sends a greeting card </li></ul><ul><li>3 points send a greeting card with uploaded photos or graphics </li></ul><ul><li>(plus stamp) </li></ul>
  26. 26. Card Catalog
  27. 36. Gift Cards
  28. 38. Gifts
  29. 43. Contact Manager
  30. 47. Campaigns
  31. 50. “ Picture Plus 2.0” (just click & drag)
  32. 54. System Training
  33. 57. What SOC Costs and How Your System Can Be Free
  34. 58. Entrepreneur Package - $457 Stock card costs 62 cents (plus stamp) ($31 a month = 50 cards a month) Referral Fee $140 PRICING Picture Plus 2.0 4 Signatures Handwriting Font 100 Cards Lifetime License 35% Discount
  35. 59. Some Features That Come Only With The Entrepreneur Package: <ul><li>The Referral & Birthday Card Systems only available with entrepreneur package ($297 value) </li></ul><ul><li>Entrepreneur package is the only one that pays you </li></ul><ul><li>Multiple people can share the account with accounting control </li></ul><ul><li>Unlimited consulting help available at no cost only with the Entrepreneur package </li></ul><ul><li>The URL on the back of your cards will link to your SOC affiliate site instead of ours </li></ul>
  36. 60. The Ultimate Referral Card Marketing System! BONUS # 1 Download Version PDF Download Version Sells for $197.00
  37. 61. Lifetime License to Use 17 Proprietary Referral Card Designs!
  38. 62. Download Version Download Version The Birthday Card Referral Marketing System BONUS # 2 Sells for $97
  39. 63. <ul><li>5 little known sources where you can get people’s birthday information. </li></ul><ul><li>How to set up and manage your birthday card database </li></ul><ul><li>The 4 groups of people to target for your birthday card referral program. </li></ul><ul><li>The one thing you MUST say in the first birthday card that you send. </li></ul><ul><li>How to create personalize custom birthday cards that will WOW people. </li></ul>The Birthday Card Referral Marketing System BONUS # 2
  40. 64. How To Sign Up, Try A FREE Demo Or Ask A Question:
  41. 65. <ul><li>Call Derek Miller @ 609-844-0088 </li></ul><ul><li>or email: & we’ll: </li></ul><ul><li>Answer any questions you may have </li></ul><ul><li>Get you signed up and schedule your one-on-one training </li></ul><ul><li>Get you your referral & birthday marketing bonuses </li></ul><ul><li>Be available for free ongoing support </li></ul><ul><li>Include your phone if you email us and put “ Webinar Sign Up ” in your email subject line </li></ul>