Includes: what is a product Product life cycle in the industry Different examples

1. PRESENTED BY:
ANNI PRIYANKA
Topic: Product, product life cycle with stages with an example
Production & Operations
Management

2. Contents
 What is a product
 Stages in Life Cycle
 Example for stages of particular market

3. What is a Product?
Product is anything which we use and also satisfies our needs.

4. Product Life Cycle
• Product Life Cycle deals with the life of a product in the market with
respect to business or commercial costs and sales measures
• It has 5 stages:
 Product development
 Introduction
 Growth
 Maturity
 Decline

5. Product
Develop-
ment
Introduction Growth Maturity Decline
Time
Sales
Profits
Product Life Cycle

6. Introduction Stage
 High Cost
 The size of the market for the product is small, which means sales are
low, although they will be increasing.
 Losses i.e no Profit
 Limited competition

7. Growth Stage
 Increasing Competition
 Lower Prices
 Different Marketing Approach
 Greater Consumer Awareness
 Increase in Profits
Sales
Time
growth

8. Maturity Stage
 Sales Volumes Peak
 Decreasing Market Share
 Profits Start to Decrease
 Continued Reduction in Costs
 Increased Market Share Through Differentiation
Sales
Time
maturity

9. Decline Stage
 Market in Decline
 Falling Sales and Profits
 Product Withdrawal
 Cheaper Production
 Cheaper Markets
Sales
Time
decline

10. Example for stages of
particular market

11. Introduction Stage
 Holographic Projection

12.  Tablet & PCs
Growth Stage

13.  Laptops
Maturity Stage

14.  Typewriters
Decline Stage

15. Thank You..