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PACKAGING Marketing Management MBA (Financial Administration) Semester II
[object Object]
Packaging – an introduction
Functions of packaging
Main attributes of packaging
Packaging as the “Silent Salesman”
Distinctive Packaging
Components of a Package
Factors in the design of package
Package & the product
Criticism of Packaging
ITC’s Kitchens of India- A Case study
Companies that spend most on Packaging
Conclusion9/12/2009 2 Marketing Management
Introduction Packaging is : ,[object Object]

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Packaging