Wayfinding digital signage can provide benefits to businesses by reducing customer uncertainty through clear directions, improving traffic flow, and allowing for enhanced marketing opportunities. It does this by saving customers and staff time through reduced confusion, decreasing congestion through optimized routes, and informing customers of deals and events. The key is to design a consistent, accessible, and scalable system using interactive tools like PowerPoint maps and QR codes to enhance navigation and the overall customer experience.

1. Using Wayfinding Digital Signage to
Reduce Customer Uncertainty

2. Introduction to
Wayfinding Digital
Signage

3. Benefits of Wayfinding Digital Signage
Time Savings
Wayfinding signage provides clear directions,
reducing time visitors spend lost and saves time for
your staff
Improved Traffic Flow
Optimized wayfinding systems decrease congestion
and bottlenecks in high-traffic areas
Enhanced Marketing
Wayfinding signage displays promotional content to
inform customers of deals, events, and location-specific
news
By providing time savings, optimized traffic flow, and marketing opportunities, wayfinding digital
signage enhances the customer experience.

4. Key Strategies
• Simple
Avoid overcrowding signs with too many details. Clear, concise,
easily digestible signage is key for understanding.
• Consistent
Maintain a uniform design style and color scheme throughout for
visual coherence and easy recognition.
• Accessible
Design the system to accommodate people of all abilities,
ensuring ADA-compliant and inclusive signage.
• Scalable
Choose a solution that can expand as your business grows,
allowing easy updates and adaptability.

5. Use DataPoint for
Interactive Maps
The DataPoint PowerPoint add-on allows users to create interactive touch screen maps
and directories. With a touch-screen monitor, users can easily navigate and find
locations within a building or facility.

6. Directional
Signs
Create navigation slides in PowerPoint and
use Signage Tube or iPoint to display
directional signs and arrows on screens.

7. Directional QR Codes
Use QR codes to provide information directly to patron's smartphones.

8. Advertising
Show graphic or video advertising on navigation screens using Signage Tube
or iPoint.

9. Benefits
In summary, implementing wayfinding digital signage provides numerous
benefits for businesses. It enhances navigation for customers, reduces
uncertainty and confusion, improves traffic flow through optimized routes,
and presents valuable marketing opportunities that improve the overall
customer experience.

10. Next Steps with
Digital Signage
Contact us for a free consultation on your digital signage
needs
• PresentationPoint.com
• info@presentationpoint.com