In this presentation, you will find online marketing tools to illustrate your strategy for advertising on the Internet with the help of graphs. Marketing Concepts for Optimizing Online Services The market research, marketing mix and AIDA model are basic concepts that will help a company successfully market its products and services. For the online field, these approaches are still valid, but must be specially adapted. This PowerPoint presentation provides explanations, statistics, graphs, and more to help you implement online marketing on your website, social media channels or other online platforms. Download this helpful PowerPoint template now on: http://www.presentationload.com/online-marketing-strategy-powerpoint-template.html To be successful as a business, there is no way around optimizing your Internet presence to be found by potential customers. Search engine optimization (SEO), often in conjunction with search engine advertising (SEA), social media activities, keyword texts, backlings etc. are online marketing tools, no company can exist without.

1. PREMIUM POWERPOINT SLIDES
Online marketing strategy

2. ONLINE MARKETING
STRATEGY
POWERPOINT TEMPLATE

3. We lived on farms, then we lived
in cities, and now we're going to
live on the Internet!
From the movie, The Social Network

4. BASICS
Customer Acquisition Through Marketing
AwarenessReach Relevance
MARKETING

5. BASICS
Customer Journey
Awareness Search Evaluation Sales/Booking After Sales
SOCIAL NETWORKS
(RECOMMENDED)
ONLINE ADVERTISING
(BANNERS)
MOBILE MARKETING/APPS
VIDEOS/ REPORTS ON
PORTALS
E-MAIL MARKETING
SEO/SEARCH ENGINE
OPTIMIZATION
KEYWORD TARGETING
DIRECTORIES
AFFILIATE NETWORKS
SOCIAL NETWORKS
(RECOMMENDED)
BLOG/PODCAST/
VIDEO-BLOGS
PRICE COMPARISON
WEBSITES
WEBSITES
MICROSITES
E-MAIL MARKETING
REFERRAL MARKETING
WEBSITES EVALUATION PORTAL

6. BASICS
AIDA MODEL Applied to Online Marketing
A
ATTENTION
I
INTEREST
D
DESIRE
A
ACTION

7. BASICS
Acquisition Process on the Internet
User
Potential customer
CustomerLoyal customer
FAN
ATTRACT
USER
INCREASE
LOYALTY
ATTRACT
CUSTOMER
MAKE
UPSALES
CONVERT TO
TRANSACTION
GENERATE
LEAD

8. GRUNDLAGEN
3 Basics of Online Marketing
Search Engine
optimization (SEO)
95% of viewers click on one
of the search results that
appear on the first page.
What is important?
 relevant keywords
 valuable content
 fast loading time for
both content and
images
 off-page links
Content
marketing
 6 out of 10 consumers
develop sympathy for a
company after reading
their custom
publications.
 website content can
give the company’s first
impression to a
potential customer.
Social media
marketing
 connects SEO and
content marketing
 social media is
becoming the most
popular way to share
content

9. BASICS
ONLINE
MARKETING
STRATEGY
INTEGRATION
OFFLINE-
MARKETING
SEA
SEO
CONVERSION
OPTIMIZATION
BLOGS
CONTENT-
MARKETING
SOCIAL MEDIA
E-Mail
MARKETING
MOBILE-
ADVERTISING
INBOUND-
MARKETING
Online Marketing Strategy

10.  shop orders
 orders by phone,
email, etc.
 completed
contact forms
 email contacts
 phone calls
 page impression
 social media feedback
 comments
 bounce rates
 average length of session
 number of site visitors
 organic traffic from
brand terms
 reference on social
media platforms,
blogs & forums
Branding,
Markenaufbau
Kunden-
kontakte
AbsatzBindung
BASICS
Objectives

11. BASICS
Online-Advertising types
ONLINE MARKETING
E-Mail
Marketing
Affiliated
marketing
PPC
advertising
Usability (UX)
& conversion
optimization
CRO
Search engine
optimization
SEO
Content
Social Media
Marketing
(Online-) PR
Search engine
advertising SEA
Display
advertising
In-text
advertising
Content
promotion
Keyword/ topic
research
Technical SEO
Website &
content
structuring
Topic research
Content
planning
Content
production
Content
promotion
Community
building
Community
management
Influencer
marketing
Content-
Promotion
Influencer
marketing
Media relations
Blogger
relations
Native
advertising
PULL PUSH Social Media
Advertising

12. BASICS
Online Advertising
Push tools
CREATE NEEDS
MASS
CAMPAIGN-BASED
REACH
MANY TO ONE
BANNER ADVERTISING
NEWSLETTER
Pull tools
SATISFY NEEDS
CUSTOM-MADE
PERMANENT
TARGETING
ONE TO ONE
SEARCH ENGINE MARKETING
BLOGS
VERSUS

13. BASICS
Traditional offline and online instruments
MarketingType TraditionalTools
(not the complete list, only selected
examples )
OnlineMarketing Tools
(not the complete list, only selected
examples)
REACH ADVERTISING
 Company branding
 Product branding
TV, RADIO, NEWSPAPERS,
MAGAZINES, BILLBOARDS
 WEBSITE (WEBSITE MARKETING)
 BANNER, BUTTONS & CO
(ADVERTISING MATERIAL)
 EMAIL MARKETING
 MOBILE MARKETING
 SEARCH ENGINE MARKETING
 DIVERSE ONLINE ADVERTISING
(portal integration, affiliated
marketing, online contests, directors,
e-Coupon, etc.)
 SOCIAL MEDIA MARKETING
DIRECT RESPONSE
MARKETING
DIRECT MARKETING (MAILINGS)
MERCHANDISING AIDS SUCH AS FLYERS OR BROCHURES
AT POS
BRANDING
PERFORMANCE
MARKETING
STRATEGIES

14. BASICS
Connecting Offline and Online Strategies
NETWORKING
SPEAKING
MEETINGS
PRINT PUBLICATIONS
DIRECT MAIL
COLD CALLS
PRINT ADVERTISING
TRADE SHOWS
SOCIAL MEDIA
WEBINAR
PHONE/VIDEO
BLOGS/ONLINE PUBLICATIONS
E-MAIL
SEARCH
ONLINE ADVERTISING
ONLINE CONFERENCES

15. IMPLEMENTATION
Developing an Online Marketing Strategy
Analysis
 blogs
 articles
 eBooks
 white papers
 online videos
SEO
 email marketing
 newsletters
 webinars
 Xing, Linkedln
 Google+
 Facebook
 Twitter
 YouTube
 A/B testing
 Google AdWords
 banner ads
Content with
customer benefits Customer loyalty
Online
networking/
social media
Increasing
performance

16. IMPLEMENTATION
Effect of Steps in Online Marketing
Objectives Steps in Online Marketing
WEBSITE SEARCH
ENGINE
OPTIMIZATIO
N SEO
SEARCH
ENGINE
ADVERTISING
SEA
DISPLAY
MARKETING
EMAIL
MARKETING
ONLINE PR SOCIAL
MEDIA
AFFILIATE
MARKETING
INCREASED
POPULARITY
CUSTOMER
ACQUISITION
CUSTOMER
LOYALTY

17. IMPLEMENTATION
10 Rules of Search Engine Optimization SEO
LINKS, LINKS
AND MORE
LINKS
off-page
optimization
backlinks
LET THE WORLD
KNOW YOU ARE
HERE
Google sitemaps
for website
indexing
DON’T BE TOO
OLD-FASHIONED
SEO is constantly
changing and what
worked before
could be out-of-
date today
THE RIGHT
TARGET
AUDIENCE/THE
RIGHT
KEYWORDS
keyword databank
HAVE PATIENCE
AND ANALYZE
Don’t constantly
make changes to
the SEO strategy, it
takes time to take
effect
6 7 8 9 10

18. IMPLEMENTATION
Successful Strategies
EnableAccess to offers onend-user clientdevices
Users byunexpected surprise
Present yourself attractively withinteractive & multimedia elements
Stay onlinewhere targetaudience isstaying
Show yourself as both passive(push) and active (pull)onthe internet

19. STATISTICS
Internet Users in Germany, 2015
Source: AGOF e.V. 2015-05
TOTAL INTERNET USERS 56.05 MI.
TOTAL POPULATION 73.52 MI.
TOTAL INTERNET USERS IN THE LAST THREE
MONTHS 55.48 MI.

20. STATISTICS
Net Advertising/ Digital Advertising
Television
Daily newspapers
Advertising journals
Online and mobile
Public magazines
Directory assistance media
External advertising
Trade journals
Radio
Weekly/ Sunday newspapers
Movie cinemas
Newspaper inserts
Source: Statista
88,59 79,3
154,2
737,66
868,55
926,3
970,1
1190
1344,22
1847
2835
4289,16

21. CHECKLISTS
12 Steps to Success
Research and know your audience!
Only choose to utilize the same
platforms as your audience.
State your key performance indicators
(KPIs).
Write a social media marketing playbook.
Align the members of your company
around this plan. Who is responsible for
what?
Take 30-60 minutes at the beginning of
each week to schedule all content.
Create a content bank using a
spreadsheet of all posts and
publications.
Post relevant content relating to
newsworthy topics.
Treat all social channels separately and
don’t post the same message on every
one.
Assign someone to act as a customer
service rep.
Schedule reporting!
Analyze your plan on a regular basis.

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