This document provides guidance on conducting prescription audits or RCPAs for retail chemists. It emphasizes the importance of identifying customer preferences and prescription habits. RCPAs should be done when chemists are free and information recorded each time to build a customer profile. The representative should introduce themselves with a smile, ask about brand availability, non-moving products, and competitors. Details should be recorded each visit to develop rapport and discuss promoted products. The goal is to understand the chemist and customers to better market appropriate products.

1. Retail Chemist
Prescription Audit /
RCPA
Pradeep HK M.Pharm.,M.B.A.
Mail ID : hkp86pharm@gmail.com

2. Expectation from RCPA
 Why it is Important ?
 On what time should be done?
 How should be done?
 Is recording the data is necessary ?
 Importance of connect ?
 Informing about product promoted?

3. Importance
 Helps to identify the Customer
 Helps to know the Rxion habbit of Customer
 His preference of quality with branded drug.

4. Time
 Time plays important role it should be done during
the chemist free time.
 Information must be recorded each time.
 Data at once may not able to collect plan each
time certain data should be collected.
 Don’t repeat the questions asked for the Chemist
he may hesitate or ignore to give the further
information.
 Usual timings may be before the OPD of the Dr OR
after the OPD timings.
 After OPD timing you may get a chance to observe
the different brands which is of his preference on
his table

5. How should be done?
 Have a Smile on your face.
 Wish him Good Morning…/ afternoon../ Evening.
 Introduce yourself with your identity with the name of
the company.
 Initially ask for the availability of brands with him by
giving product LBL.
 Ask for the non moving brands and near expiry brands so
that he understands the seriousness of the business.
 Then coming to for the rxions of Dr…
 Followed by the compititors brands…
 If he is free you can collect the details of the
compititors information and their promotion methods.
 Record the details each time then make a profile of
your customer.

6. Importance of the connect
 Connect to the chemist by the previous
discussion.
 Continue the collection of information through
Focussed approach
and define yourself with the brand
selection for your customer.
 Don’t forget him to say thank you and note down
his name and contact number.
 At certain time you may develop a rapport with
him so that at necessary time you may able to talk
to him thorugh over phone.

7. Information to the Chemist
 After the product promotion don’t miss to meet
the chemist and give him a message of your
product.
 Brand availability at Stockiest level:
 Price / Offer / shelf life / packing / box
 Write the note of information of brand with all
details in the chemist book.

8. Thank you
Regards,
Pradeep HK M.Pharm.,M.B.A.
Mail ID : hkp86pharm@gmail.com