Posterscope's 2018 Out-of-Home Marketplace Guide

Posterscope
Out-of-Home
Marketplace
2018

Posterscope’s Out-of-Home Marketplace is a yearly media guide providing details for
the media offer available on the Belgian and Luxemburg Out-of-Home markets.
The data contained in this publication is non-exhaustive and provided for general
information purposes only. Please note that every effort has been made to ensure the
accuracy of the information at the time of its inclusion.
However, Posterscope shall not, under any circumstances, be liable for the use that
readers may make with the content shown in this document. In the event of any doubt
or misunderstanding, we strongly recommend to contact Posterscope.
About this publication
© Posterscope Belgium 2018
Managing Editor : Benoît Van Cottem
Copy : Valérie De Coster
Prepress : Valérie De Coster
Posterscope is the world’s leading location-based marketing specialist.
We have a deep understanding of what people think, feel and do out of the home,
making us experts in reaching and influencing audiences in the physical world. We
combine insight, data, technology and smart people to create compelling, creative and
quantifiable solutions which make a meaningful difference to businesses and brands.
We enable brands to navigate the complex, location-based marketing landscape with
ease, to develop dynamic and integrated communications and to build rewarding
customer relationships.
Pioneering Out-of-Home
About Us Stay Tuned!
PIONEERING OOH
Pioneering Out-of-Home brings the latest innovations, best campaigns and
essential worldwide industry news.
pioneeringooh.com
POSTERSCOPE WORLDWIDE
Posterscope Worldwide network website
posterscope.com
TWITTER
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twitter.com/Posterscope_Bel
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facebook.com/Posterscope-Belgium
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youtube.com/POSTERSCOPEBELGIUM
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slideshare.net/PosterscopeBelgium
POSTERSCOPE BELGIUM
Posterscope Belgium website
posterscope.be

Airport 122
Brussels 124
Charleroi 126
Luxembourg 127
Cinema 128
On-screen 130
Off-screen 133
Event 135
Activation 135
Bars & Restaurants 136
Supermarkets 146
Digital 148
Urban Furniture 149
Ambient 150
Shopping Malls 151
Digital 152
Ambient 154
Sports 155
Education 157
Exhibitions Centers 161
Video & Night shops 163
Medical venue 165
Fashion Outlets 167
Parkings 169
Concert Halls 171
Petrol Stations 173
Boxes activation 175
Want more? 177
Luxembourg 178
Street (2m²) 180
Street (digital) 186
Supermarkets 187
Public Transports 188
Cinema On-screen 190
Cinema Off-screen 190
Airport 127
Digital OOH 192
Outdoor Calendar 201
OOH Trends 4
Cinema 6
OCS 7
Audience 8
Environments 10
OOH recent developments 12
Convergent features 16
Street 18
2m² 20
2m² proximity 37
2m² proximity retail 45
Large size billboards 52
Panoramic billboards 59
Panoramic billboards Mix’s 64
Line-by-line billboards 69
Long term billboards 70
XXL Advertising 71
Urban networks 74
Highway 76
Want more? 77
Mobile advertising 78
Stations 90
Digital 92
Urban furniture 94
XXL 97
Line-by-line & Long term 98
Out of the Box 99
Metro 100
Digital 102
Urban furniture 103
Inside 105
Out of the Box 106
Line-by-line & Long term 107
Public Transports 108
Inside 110
Transit 112
Full wrap 120
Click on the wanted section Click on the wanted section
Table of ContentsTable of Contents

Location
will become
mainstream
Integration
with mobile
will increase
Automation
will drive
efficiency
New trading model
will increase
ROI
Smart Data
sets will inform
smarter campaigns
Content
will break
through
Targeting
will be driven
by context
Creative will
focus on
first impression
Civic utility
and ad-space
will converge1
2018 will be an important year for
OOH, that will see new and more
flexible ways to plan and trade
the medium, more relevant and
engaging creative, served at the
right time, in the right location,
and consequently deliver more
return on investment.
2
3
4
5
6
7
8
9
OOH Trends
For further information, please check the full
report here: fr.slideshare.net/PosterscopeBelgium

6 7
Cinema
On-screen & off-screen opportunities
“On-screen” advertising is integrated into our global cinema approach
At Posterscope, we consider cinema as a very specific out-of-home communication
environment, providing a qualitative context for brands to start a conversation with the
consumers. People go to the cinema to live a social and entertaining experience. They
are more receptive to the messages aimed to them and more likely to respond positively.
Of course not everyone goes to the cinema, but its recent digitalization delivers new
contents which brings in a new audience and enlarges the socio-demographic profile
of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes”
offers a great variety of advertising formats ranging from posters to brand activation
and enabling the stimulation of all five human senses.
No one understands better how Out-of-Home works, and that is why Posterscope
Belgium is in charge of this particular environment as a whole.
On-screen advertising
Full screen
Pack 12 Flex
Art Pack
Family Pack
Jingle Take-Over
Cine Bumper
3D Pack
Odorama
Opera Pack
Cinevox
Movie Match
...
Off-screen advertising
Cineposter
Cinestar
Cinegift
Cinecube
The Cards
Face2Face
Pop Kiosk
Events
Activation
Animation
Tailor Made
...
Proprietary Researches
Out-of-home Consumer Survey (OCS)
At Posterscope, we always put the consumer at the heart of our planning to ensure that
we deliver the most relevant out-of-home communications for our customers.
OCS drives our thinking
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 1,500 adults in Belgium offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising.
OCS is designed to get a better understanding of people’s behavior and attitude
towards out-of-home to achieve the optimum consumer connection. OCS tells us how
people travel, where they want to be, what they are thinking about, which environments
and formats best engage with them and how they are most likely to respond. This
unique knowledge ensures we understand consumers’ out-of-home behavior better
than anyone else. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.
OCSOut-of-Home
Consumer Survey

8 9
The new CIM Out-of-Home study is based on a new ‘hybrid’ methodology integrating
traditional survey data and other, ‘big data’ sources, among which census data, official
mobility surveys and traffic counts, and independently collected road traffic data.
The virtual population database describes the whole Belgian population aged 12+ and
their demographics, on the one hand, and a full week of their travel information (roads
used, day, time, mode of transport, motive) on the other hand.
Together with the classification and location of the whole Belgian panels inventory, the
demographics and travel data allow to calculate the delivery of networks or ad-hoc
selections of panels.
But this study goes one step further than the metrics traditionally associated with
media analytics: reach, frequency, contacts or GRP.
Indeed, this study aims to measure actual eye contacts, instead of the traditional
potential contacts. To that end, these potential contacts have been weighted by
several visual adjustement factors resulting from established international visibility
studies (Visibility Adjusted Index = VAI): size of panel, distance of vision, angle of vision,
eccentricity vs the road axis, illumination, dynamic/static frame, clutter and traffic speed
are all accounted for and result in new currencies:
Audience
New CIM Out-of-Home Study
Audience
New CIM Out-of-Home Study
CURRENCY CURRENCY NAME VALUE DEFINITION
ROTS RealisƟcOpportunityToSee # new
VAI VisibilityAdjustedIndex % new
VAReach VisibilityAdjustedReach # NetContacts
VACover VisibilityAdjustedCover % NetCover
VAContact VisibilityAdjustedContact # Ex Gross Contacts
VAFrequency VisibilityAdjustedFrequency # RepeƟƟon
VRP VisibilityAdjustedRaƟngPoints # ex GRP
What to keep in mind?
• OOH will be the only Medium with a new currency measuring advertising real-eye
contact;
• A fairly radical new approach of travel modelling with different travel surveys input;
• Introduction of all panel visibility influencing factors;
• The new study covers the whole country and all the panels ;
• Currently, there is no Visibility Adjusted Index for digital panels (performances are
based on 100% SOV) ;
• Participating media owners / only street formats:
Belgian Posters: 8m² / 10m² / 20m²
Clear Channel: 2m² / Street Digital screens (100% SOV)
JCDecaux: 2m² / 8m² / 20m² / 21m² / 38m² / Street Digital screens (100% SOV)
Publifer: 16m² / 36m²
• Indoor locations are currently not included in the study (Metro, Railway Stations,
Retail & Malls);
• NO comparison is possible with previous results.
For further info, please contact Posterscope Team.
New methodology available cim.be
Video demo available https://youtu.be/saRWaKp6Cbk

OOH environments
• • • • • • • • • • • • • • • •
STREETNIG
HTCLUB
PHARM
ACY
FASHIO
N
O
UTLET
M
ETRO
STATIO
N
M
EDICAL
VENUE
EDUCATIO
N
THEATRE
TRAVEL
AG
ENCY
LEISURE
PARK
CO
NCERT
HALL
SHO
PPING
CENTER
SUPERM
ARKET
PETRO
L
STATIO
N
TRAIN
STATIO
N
RESTAURANT
• • • • • • • • • • • • • • •
PRESS
SHO
P
BAR
INDO
O
R
PLAYG
RO
UND
PARKING
G
RO
CER’S
HOTELSPO
RT
VENUE
AIRPO
RT
NIG
HTSHO
P
CINEM
AGYM
FITNESS
EXHIBITIO
N
CENTER
HAIR
SALO
N
HIG
HW
AY
(...)

In this section, you will find the most recent OOH marketplace developments. For
further information, please refer to your local Posterscope contact.
Out-of-Home
Recent developments
Out-of-Home
Recent developments
Street
Street Furniture - JCDecaux
• JCDecaux took the new CIM OOH Study as an opportunity to prepare the future
of audience – based media measurement. From 2018, JCDecaux 2m² National
Offer will be performances - based and no longer side – based. Guaranteed VRP
based on target 18-54 will be the reference to build well-balanced national 2m²
networks: JCDecaux VRP National network;
• The media owner will also gradually integrate their won tenders into its 2m² Offer:
- From January to May (week 1 to 21): Kappelen 2m² will be integrated;
- From June to August (week 22 to 35): Digital Liège will be intergrated;
- September to December (week 36 to 52): Uccle 2m² will be integrated;
• As mentionned, JCDecaux will add 25 new street digital screens 75’’ in Liège
City Center from week 22 / 2018;
• JCDecaux renews and enriches its targeted street 2m² offer with new pre-
custom and customized networks:
- 13 different VRP National 2m² POI Networks;
- FMCG 2m² Networks;
- Fully 2m² Customized Networks.
Street Furniture - Clear Channel
• City Play digital network is expanding with 3 new localities: Diest, Tienen and
Oostende;
• City Play’s digital screens will be integrated into 2m² networks:
- Opti Play: 2.400 sides 2m² + 112 screens 75’’ (10% digital SOV);
- Maxi Play: 2.700 sides 2m² + 112 screens 75’’ (10% digital SOV);
- Local Brussels networks.
Proximity
• JCDecaux Insert decreases the number of frames 60x80cm but 35 digital screens
75’’ in Brussels will be integrated into Insert Networks.
Billboards
• JCDecaux wins the advertising contract for 8 & 20m² billboards of Publifer for
a 3 years duration. This contract refers to 163 sides (owned by Publifer and
commercialized by Belgian Posters) which will reinforce the JCDecaux national
billboards offer;
• No change for Belgian Posters Offer.
XXL
• New permanent LED screen 87m² at the north entrance of Brussels (Van Praet)
from Clear Channel;
• New XXL/Mobile opportunity from Mobilad: The ‘Big Box’ is a 80m² fully wrapped
truck to place where ever you want to create surprise, impact or reach locations
usually not covered by others OOH displays;
• Mediafield launches ‘The Swall’: a 40m² double-sided mobile billboard, the small
version of the Skyboard (180m²) and The Wall (60m²).
• Publifer extends its digital national network (DNN) by adding 8 new screens and 4
new stations to reach a total of 130 screens 70’’ across 23 stations;
• The media owner also extends its 2m² national network by adding 20 new sides
and 6 new stations to reach 600 sides across 50 stations;
• In Q4 / 2018, 5 key long-term XXL displays will be replaced by digital solutions.
Stations
Street
12 13

Out-of-Home
Recent developments
Out-of-Home
Recent developments
• JCDecaux extends its DOOH Malls network by adding 14 screens and 2 new
locations (Rive Gauche - Charleroi / Docks - Brussels) to reach 148 screens
across 26 Shopping Malls;
• JCDecaux launches The Mint: a new permanent LED screen 15m² located at the
entrance of the new Mint Shopping Mall in Brussels (Place de la Monnaie) and
Metro entrance.
Shopping Malls
• HighCo extends its national indoor digital network Vision Kiosk with 20 new
screens and 11 new locations to reach 137 screens 55’’ in 94 Carrefour POS;
• From 2018, JCDecaux integrates Digital F1 Carrefour network into its SmartBRICS
platform, an automatic audience-based planning tool focused on the client’s
briefing and based on CPM pricing (no more seasonal indexes);
• Store Media launches a new indoor doors stickering offer in Carrefour POS.
Retail
Brightfish upgrades its Cineposter Offer:
• New digital 48’’ static screens located in 9 Kinepolis will be added to the classic
Cineposter 2m² paper network to reach a total of 270 sides including 29 static
digital screens across 18 national multiplexes;
• Cineposter Touch: A new digital network will be launch in 2018 including totems
with 55’’ digital dynamic, interactive and touch screens across 11 Kinepolis
Cinemas.
Cinema
• Sharing Box, new actor in the OOH landscape, launches a new branded
Photobooths network enabling to broadcast a digital spot on screens and to share
branded digital pictures. These boxes are currently located in Brussels, Liège and
Namur in leisure touchpoints (bars, restaurants, sports clubs, cultural venues).
Leisure
• JCDecaux renews its advertising contract in Brussels Airport for the next 7 years
and a brand new digital offer is available from January 2018.
Airport
• IP Luxembourg won the advertising contract for the new tram line at Kirchberg in
Luxembourg-Ville. The media owner has installed 86 new 2m² sides at tram stops
and 56 digital screens into trams.
• JCDecaux won the advertising contract in railway stations in Luxembourg (CFL)
for the next 8 years. CFL railway network counts 24 national stations with more
than 22,5mio travelers per year. The media owner will launch a brand new offer
from Q3 / 2018:
- New 2m² networks mixing street & stations;
- Digitalization of Luxembourg-Ville station;
- New long-term XXL formats.
Luxembourg
14 15

Clear Channel Connect
Clear Channel Belgium is the first operator to
introduce three permanent interactive networks
equipped with Near Field Communication (NFC)
and Quick Response (QR) technologies. NFC
enables consumers to interact with a poster
site thanks to the NFC chip contained in their
smartphone. The launch of these networks
makes OOH interactive and even more mobile.
It puts OOH online and allows advertisers to
develop a closer relationship with consumers.
JCDecaux Swarm
Every JCD 2m² panel is now located on Swarm
offering advertisers the opportunity to cross
both off- and online campaign. Through a simple
check-in at a poster site containing the Swarm
logo, consumers can now directly interact with
the advertised brand.
Out-of-Home
Convergent features
Out-of-Home
Convergent features
JCDecaux iBeacons
250 JCD street 2m² panels (from Authentic Lady
network) are now equipped with the iBeacon
technology. Beacons are fast becoming the
technology of the moment. Different kind of
sectors are all harnessing the benefits of using
these small, wireless devices, to very different
ends. Beacons are a type of low-cost, micro-
location-based technology that uses Bluetooth
low energy (BLE 4.0) to communicate with
mobile devices. They offer brands the ability
to get to know target audiences and their
preferences better through location and
interaction data. This enables marketers to serve
locally-relevant content or vouchers on people’s
mobile phones or push notifications through to
build loyalty programmes. With the introduction
of Beacons across the globe in so many different
environments, global consumer adoption is
looking like it will be relatively fast-paced.
JCDecaux Buzzyfy
Buzzyfy is a tool from JCDecaux that enables to
analyse specific public audience’s conversations
on social networks close to JCD furniture. These
collected data can give additional insights on a
target but also enrich the ‘point of interest (POI)’
geographical approach for customized networks.
Thanks to this tool, JCDecaux introduces a
digital ‘retargeting’ offer enabling brands to
retarget their audience in proximity of JCD OOH
campaign via social media.
16 17

Source : OCS Posterscope Belgium
Street
78%
of 17-64 y.o notice
ads on street
furniture

Street
Street Furniture
2m²
Street
Street Furniture
Source: CIM OOH Study 2017-1 / (*) Guaranteed VRP’s with 5% margin - based on CIM OOH Study 2017-1 -
Target 18-54 National / Estimated number of sides - Not Contractual / (**) Not contractual
N ET WOR K D ET A ILS
JC D VR P 675
N A T ION A L
JC D VR P 700
N A T ION A L
AVAILABILITY Week 1-35 Week 36-52
SIDES / VRP* 2450 / 675 2515 / 700
NETWORKS 5 5
FORM AT 2m² 2m²
DURATION (DAYS) 7 days 7 days
COVERAGE National National
PRESENCE Street Street
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (NET) / INDEX 70 175.347 € 181.841€
M EDIA COST (NET) / INDEX 80 200.396 € 207.818 €
M EDIA COST (NET) / INDEX 85 212.921€ 220.807 €
TAXES (NET)** 12.985,0 € 13.329,5 €
SALES HOUSE JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL
TARGET 18-54
POP SIZE 5.469.976
VRP 680
VACONTACTS 37.210.535
VAREACH 3.807.752
VACOVER 1+(%) 70%
VAFREQUENCY 10
Currently
Not Available
AVAILABILITY Week 1-21 Week 22-35 Week 36-52
SIDES / VRP* 2495 / 740 2520 / 755 2585 / 780
NETWORKS 5 5 5
FORM AT 2m² +Digital 75'' 2m² +Digital 75'' 2m² +Digital 75''
DURATION (DAYS) 7 days / 20%SOV 7 days / 20%SOV 7 days / 20%SOV
COVERAGE National National National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (NET) / INDEX 70 191.758 € 196.308 € 202.803 €
M EDIA COST (NET) / INDEX 115 315.031€ 322.506 € 333.176 €
TAXES (NET)** 13.223,5 € 13.356,0 € 13.700,5 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
GEOGRAPHICAL LAYER
TARGET
POP SIZE
VRP
VACONTACTS
VAREACH
VACOVER 1+(%)
VAFREQUENCY
JC D M IXED 740
N A T ION A L
JC D M IXED 755
N A T ION A L
JC D M IXED 780
N A T ION A L
Currently
Not Available
Please refer to JCD
VRP 675 NATIONAL
(only paper sides)
Please refer to JCD
VRP 675 NATIONAL
(only paper sides)
Source: CIM OOH Study 2017-1 / (*) Guaranteed VRP’s with 5% margin - based on CIM OOH Study 2017-1 -
Target 18-54 National / Estimated number of sides - Not Contractual / (**) Not contractual / Additional: upload costs
AVAILABILITY Week 1-21 Week 22-35 Week 36-52
SIDES / VRP* 2495 / 740 2520 / 755 2585 / 780
NETWORKS 5 5 5
TAXES (NET)** 13.223,5 € 13.356,0 € 13.700,5 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
VRP
VACONTACTS
VAREACH
VACOVER 1+(%)
VAFREQUENCY
JC D M IXED 740
N A T ION A L
JC D M IXED 755
N A T ION A L
JC D M IXED 780
N A T ION A L
Currently
Not Available
Please refer to JCD
VRP 675 NATIONAL
(only paper sides)
Please refer to JCD
VRP 675 NATIONAL
(only paper sides)
20 21

Street
Street Furniture
Street
Street Furniture
2m²
JC D LIEGE
JC D D IGIT A L
LIEGE
AVAILABILITY 2018 Week 22-52
SIDES 250 25
NETWORKS 1 5
FORM AT 2m² Digital 75'' / SOV 20%
COVERAGE Liège Liège
LIGHTING Yes Yes
TAXES (NET)* 1.325,0 € 132,5 €
GEOGRAPHICAL LAYER LIEGE CIM
TARGET 18-54
POP SIZE 231.543
VRP 1.145
VAREACH 212.331
VACOVER 1+(%) 92%
VAFREQUENCY 12
Currently
Not Available
Source: CIM OOH Study 2017-1
(*) Not contractual / Additional: digital upload costs
JC D
B R USSELS 150
JC D
B R USSELS 175
JC D D IGIT A L
B R USSELS
AVAILABILITY Week 1-35 Week 36-52 2018
SIDES 150 175 45
NETWORKS 3 3 5
FORM AT 2m² 2m² Digital 75'' / SOV 20%
DURATION (DAYS) 7 days 7 days 7 days
COVERAGE Brussels Brussels Brussels
M EDIA COST (NET) / INDEX 90 17.620 € 20.556 € 21.101€
TAXES (NET)* 795,0 € 927,5 € 238,5 €
GEOGRAPHICAL LAYER BRUSSELS 19
TARGET 18-54
POP SIZE 627.878
VRP 471
VAREACH 575.529
VACOVER 1+(%) 92%
VAFREQUENCY 5
Currently
Not Available
Currently
Not Available
Source: CIM OOH Study 2017-1 / JCD Brussels 150 performances based on Brussels Place 2 Be
JC D
B R USSELS 150
JC D
B R USSELS 175
JC D D IGIT A L
B R USSELS
AVAILABILITY Week 1-35 Week 36-52 2018
SIDES 150 175 45
NETWORKS 3 3 5
FORM AT 2m² 2m² Digital 75'' / SOV 20%
TAXES (NET)* 795,0 € 927,5 € 238,5 €
TARGET 18-54
POP SIZE 627.878
VRP 471
VAREACH 575.529
VACOVER 1+(%) 92%
VAFREQUENCY 5
Currently
Not Available
Currently
Not Available
22 23

Street
Street Furniture
Street
Street Furniture
2m²
SIDES 195 220
NETWORKS Package Package
FORM AT 2m² +Digital 75'' / SOV 20% 2m² +Digital 75'' / SOV 20%
COVERAGE Brussels Brussels
LIGHTING Yes Yes
TAXES (NET)* 1.033,5 € 1.166,0 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
VRP
VACONTACTS
VAREACH
VACOVER 1+(%)
VAFREQUENCY
JC D B R USSELS 150
+ D IGIT A L B R USSELS
JC D B R USSELS 175
Currently
Not Available
Please refer to JCD
BRUSSELS 150
(only paper sides)
SIDES 2.512 2.812 2.000
NETWORKS 3 1 Package
M EDIA COST (GROSS) 299.411€ 337.643 € 256.716 €
TAXES (NET)* 12.255 € 13.755 € 9.675 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 531 607 490
VACONTACTS 29.024.884 33.194.194 26.805.297
VAREACH 3.776.582 3.854.510 3.592.005
VACOVER 1+(%) 69% 70% 66%
VAFREQUENCY 8 9 7
C C B OP T I
P LA Y
C C B M A XI
P LA Y
C C B M IX M ED IA
P LA Y
only 2m² paper sides only 2m² paper sides only 2m² paper sides
Connect enabled / (*) Not contractual
SIDES 195 220
FORM AT 2m² +Digital 75'' / SOV 20% 2m² +Digital 75'' / SOV 20%
COVERAGE Brussels Brussels
LIGHTING Yes Yes
TAXES (NET)* 1.033,5 € 1.166,0 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
VRP
VACONTACTS
VAREACH
VACOVER 1+(%)
VAFREQUENCY
JC D B R USSELS 150
JC D B R USSELS 175
Currently
Not Available
Please refer to JCD
BRUSSELS 150
(only paper sides)
SIDES 2.512 2.812 2.000
NETWORKS 3 1 Package
M EDIA COST (GROSS) 299.411€ 337.643 € 256.716 €
TAXES (NET)* 12.255 € 13.755 € 9.675 €
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 531 607 490
VACONTACTS 29.024.884 33.194.194 26.805.297
VAREACH 3.776.582 3.854.510 3.592.005
VACOVER 1+(%) 69% 70% 66%
VAFREQUENCY 8 9 7
C C B OP T I
P LA Y
C C B M A XI
P LA Y
C C B M IX M ED IA
P LA Y
only 2m² paper sides only 2m² paper sides only 2m² paper sides
24 25

Street
Street Furniture
Street
Street Furniture
2m²
C C B GOLD EN T R IA N GLE
SIDES 400 350
FORM AT 2m² +Digital 75'' 2m²
DURATION (DAYS) 7 days / 10%SOV 7 days
COVERAGE Bxl +Antw. +Gent Bxl +Antw. +Gent
LIGHTING Yes Yes
M EDIA COST (GROSS) 69.523 € 41.960 €
TAXES (NET)* 1.960 € 1.725 €
SALES HOUSE Clear Channel Clear Channel
GEOGRAPHICAL LAYER BXL +ANTW. +GENT CIM
TARGET 18-54
POP SIZE 1.315.613
VRP 354
VAREACH 967.464
VACOVER 1+(%) 74%
VAFREQUENCY 5
C C B GOLD EN
P LA Y
Currently
Not Available
(*) Not contractual
(*) Not contractual
(**) City Play Belgium Coast : Seasonal rate = Winter & all Saints school vacation +5% media cost; Easter school
vacation +10% media cost; Summer School vacation +15% media cost; October until begin of easter vacation -10%
media cost
C C B C IT Y P LA Y
N A T ION A L**
C C B C IT Y P LA Y
C OA ST **
SIDES 112 31
NETWORKS 4 4
FORM AT Digital screen 75'' Digital screen 75''
DURATION (DAYS) 7 days / 20%SOV 7 days / 20%SOV
COVERAGE Partial** Knokke / Koksijde / Oostende
LIGHTING Yes Yes
M EDIA COST (GROSS) 56.526 € 17.461€
TAXES (NET)* 511€ 98 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
VRP
VACONTACTS
VAREACH
VACOVER 1+(%)
VAFREQUENCY
Currently
Not Available
Currently
Not Available
C C B C IT Y P LA Y
N A T ION A L**
C C B C IT Y P LA Y
C OA ST **
SIDES 112 31
NETWORKS 4 4
FORM AT Digital screen 75'' Digital screen 75''
COVERAGE Partial** Knokke / Koksijde / Oostende
LIGHTING Yes Yes
M EDIA COST (GROSS) 56.526 € 17.461€
TAXES (NET)* 511€ 98 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
VRP
VACONTACTS
VAREACH
VACOVER 1+(%)
VAFREQUENCY
Currently
Not Available
Currently
Not Available
26 27

Street
Street Furniture
Street
Street Furniture
2m²
A D SH EL GEN T
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
SIDES 250 150 225
NETWORKS 1 1 1
FORM AT 2m² 2m² 2m²
COVERAGE Gent Antwerpen Antwerpen
M EDIA COST (GROSS) 32.520 € 23.235 € 32.225 €
TAXES (NET)* 1.230 € 740 € 1.110 €
GEOGRAPHICAL LAYER GENT CIM ANTWERPEN CIM ANTWERPEN CIM
TARGET 18-54 18-54 18-54
POP SIZE 148.766 357.706 357.706
VRP 1.075 447 606
VACONTACTS 1.599.143 1.597.429 2.167.799
VAREACH 144.084 273.144 310.530
VACOVER 1+(%) 97% 76% 87%
VAFREQUENCY 11 6 7
(*) Not contractual
A D SH EL
A N T WER P
A D SH EL
A N T WER P F ULL
SIDES 270 350 250
NETWORKS 1 1 1
FORM AT 2m² 2m² 2m² +Digital 75''
DURATION (DAYS) 7 days 7 days 7 days / 10%SOV
COVERAGE Antwerpen Antwerpen Brussels
M EDIA COST (GROSS) 35.520 € 41.960 € 42.668 €
TAXES (NET)* 1.330 € 1.725 € 1.331€
GEOGRAPHICAL LAYER ANTWERPEN CIM ANTWERPEN CIM
TARGET 18-54 18-54
POP SIZE 357.706 357.706
VRP 629 913
VACONTACTS 2.251.304 3.266.198
VAREACH 327.379 341.546
VACOVER 1+(%) 92% 95%
VAFREQUENCY 7 10
C C B B R USSELS
F ULL P LA Y
Currently
Not Available
(*) Not contractual
28 29

Street
Street Furniture
Street
Street Furniture
2m²
A D SH EL
B R USSELS F ULL
A D SH EL
B R USSELS
C EN T ER
SIDES 250 200 150
NETWORKS 1 Package Package
FORM AT 2m² 2m² +Digital 75'' 2m²
DURATION (DAYS) 7 days 7 days / 10%SOV 7 days
M EDIA COST (GROSS) 32.890 € 38.619 € 22.650 €
TAXES (NET)* 1.590 € 1.012 € 955 €
GEOGRAPHICAL LAYER BRUSSELS 19 BRUSSELS 19
TARGET 18-54 18-54
POP SIZE 627.878 627.878
VRP 513 359
VACONTACTS 3.221.447 2.254.419
VAREACH 558.818 513.302
VACOVER 1+(%) 89% 82%
VAFREQUENCY 6 4
C C B B R USSELS
C EN T ER P LA Y
Currently
Not Available
30 31
(*) Not contractual
(*) Not contractual
A D SH EL
B R USSELS
P R EM IUM
C C B C IT Y P LA Y
B R USSELS
SIDES 150 100 70
NETWORKS Package Package 4
FORM AT 2m² +Digital 75'' 2m² Digital screen 75''
DURATION (DAYS) 7 days / 10%SOV 7 days 7 days / 20%SOV
M EDIA COST (GROSS) 30.799 € 15.490 € 35.329 €
TAXES (NET)* 710 € 637 € 369 €
TARGET 18-54
POP SIZE 627.878
VRP 267
VAREACH 485.882
VACOVER 1+(%) 77%
VAFREQUENCY 3
C C B B R USSELS
P R EM IUM P LA Y
Currently
Not Available
Currently
Not Available

Street
Street Furniture
Street
Street Furniture
2m²
32 33
JC D VR P 675
N A T ION A L
JC D VR P 700
N A T ION A L
SID ES D IST R IB UT ION 2m² 2m²
ANTWERPEN 209 209
BRUXELLES 755 820
CHARLEROI 95 95
GENT 1 1
LIEGE 343 343
T OT A L 5 M A IN C IT IES 1403 1468
30 OT H ER S C IM C IT IES N L 754 754
13 OT H ER S C IM C IT IES F R 187 187
T OT A L OT H ER S 106 106
SUB T OT A L N ET WOR K 2.450 2.515
T OT A L N ET WOR K 2.450 2.515
SID ES D IST R IB UT ION 2m² D igital 75'' 2m² D igital 75'' 2m² D igital 75''
ANTWERPEN 209 0 209 0 209 0
BRUXELLES 755 45 755 45 820 45
CHARLEROI 95 0 95 0 95 0
GENT 1 0 1 0 1 0
LIEGE 343 0 343 25 343 25
T OT A L 5 M A IN C IT IES 1403 45 1403 70 1468 70
30 OT H ER S C IM C IT IES N L 754 0 754 0 754 0
13 OT H ER S C IM C IT IES F R 187 0 187 0 187 0
T OT A L OT H ER S 106 0 106 0 106 0
SUB T OT A L N ET WOR K 2.450 45 2.450 70 2.515 70
T OT A L N ET WOR K 2.495 2.520 2.585
JC D M IXED 740
N A T ION A L
JC D M IXED 755
N A T ION A L
JC D M IXED 780
N A T ION A L
JC D LIEGE
JC D D IGIT A L
LIEGE
SID ES D IST R IB UT ION 2m² D igital 75''
ANTWERPEN 0 0
BRUXELLES 0 0
CHARLEROI 0 0
GENT 0 0
LIEGE 250 25
T OT A L N ET WOR K 250 25
JC D
B R USSELS 150
JC D
B R USSELS 175
JC D D IGIT A L
B R USSELS
SID ES D IST R IB UT ION 2m² 2m² D igital 75''
ANTWERPEN 0 0 0
BRUXELLES 150 175 45
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L N ET WOR K 150 175 45
SID ES D IST R IB UT ION 2m² D igital 75'' 2m² D igital 75''
ANTWERPEN 0 0 0 0
BRUXELLES 150 45 175 45
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
SUB T OT A L N ET WOR K 150 45 175 45
T OT A L N ET WOR K
JC D B R USSELS 150
JC D B R USSELS 175
220195

Street
Street Furniture
Street
Street Furniture
2m²
34 35
SID ES D IST R IB UT ION 2m² D igital 75'' 2m² D igital 75'' 2m² D igital 75''
ANTWERPEN 405 0 452 0 400 0
BRUXELLES 707 70 790 70 599 70
CHARLEROI 132 0 146 0 84 0
GENT 263 0 297 0 234 0
LIEGE 158 0 181 0 104 0
T OT A L 5 M A IN C IT IES 1.665 70 1.866 70 1.421 70
T OT A L OT H ER S 146 11 168 11 107 11
SUB T OT A L N ET WOR K 2.400 112 2.700 112 1.888 112
T OT A L N ET WOR K 2.512 2.812 2.000
C C B OP T I
P LA Y
C C B M A XI
P LA Y
C C B M IX M ED IA
P LA Y
C C B GOLD EN T R IA N GLE
SID ES D IST R IB UT ION 2m² D igital 75'' 2m²
ANTWERPEN 150 0 150
BRUXELLES 85 65 100
CHARLEROI 0 0 0
GENT 100 0 100
LIEGE 0 0 0
SUB T OT A L N ET WOR K 335 65 350
T OT A L N ET WOR K 350400
C C B GOLD EN
P LA Y
C C B C IT Y P LA Y
N A T ION A L
C C B C IT Y P LA Y
C OA ST
SID ES D IST R IB UT ION D igital 75'' D igital 75''
ANTWERPEN 0 0
BRUXELLES 70 0
CHARLEROI 0 0
GENT 0 0
LIEGE 0 0
A D SH EL GEN T
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
SID ES D IST R IB UT ION 2m² 2m² 2m²
ANTWERPEN 0 150 225
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 250 0 0
LIEGE 0 0 0
T OT A L N ET WOR K 250 150 225

Street
Street Furniture
Street
Street Furniture (Proximity)
2m²
36 37
A D SH EL
A N T WER P
A D SH EL
A N T WER P F ULL
SID ES D IST R IB UT ION 2m² 2m² 2m² D igital 75''
ANTWERPEN 270 350 0 0
BRUXELLES 0 0 180 70
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
C C B B R USSELS
F ULL P LA Y
250
A D SH EL
B R USSELS F ULL
A D SH EL
B R USSELS
C EN T ER
SID ES D IST R IB UT ION 2m² 2m² D igital 75'' 2m²
ANTWERPEN 0 0 0 0
BRUXELLES 250 130 70 150
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
C C B B R USSELS
C EN T ER P LA Y
200
A D SH EL
B R USSELS
P R EM IUM
C C B C IT Y P LA Y
B R USSELS
SID ES D IST R IB UT ION 2m² D igital 75'' 2m² D igital 75''
ANTWERPEN 0 0 0 0
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
C C B B R USSELS
P R EM IUM P LA Y
150
JC D VR P 675
N A T ION A L P OI*
JC D VR P 700
N A T ION A L P OI*
SIDES / VRP** 2450 / 675 2515 / 700
%TARGETED SIDES*** From 60%to 85% From 60%to 85%
NETWORKS 5 5
FORM AT 2m² 2m²
COVERAGE**** National National
LIGHTING Yes Yes
TAXES (NET)**** 12.985 € 13.330 €
(*) Available POI networks: FMCG, Automotive, Finance, Entertainment, Fashion, Home, Kids (0-12 y.o.), Multimedia,
Personal care, Pets, Sport, Tourism, Young people.
(**) Guaranteed VRP’s with 5% margin - based on CIM OOH Study 2017-1 - Target 18-54 National / Estimated
number of sides - Not Contractual
(***) Selection (by JCDecaux) of targeted sides (from 60% to 85%) according to specific POI/POS/TARGET
geographical affinity (based on JCD’s database)
(****) Not contractual
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity
Performances on demand according to the sides selection

Street
2m²
Street
38 39
JC D VR P 675
N A T ION A L C UST OM IZ ED
JC D VR P 700
N A T ION A L C UST OM IZ ED
SIDES / VRP* 2450 / 675 2515 / 700
%TARGETED SIDES** Tailor M ade Tailor M ade
NETWORKS 1 1
FORM AT 2m² 2m²
COVERAGE*** National National
LIGHTING Yes Yes
TAXES (NET)*** 12.985 € 13.330 €
(*) Guaranteed VRP’s with 5% margin - based on CIM OOH Study 2017-1 - Target 18-54 National / Estimated
number of sides - Not Contractual
(**) Selection (by JCDecaux) of targeted sides according to specific POI/POS/TARGET geographical affinity (based
on JCD or external database)
(***) Not contractual
JC D F ULLY
C UST OM IZ ED 200
JC D F ULLY
C UST OM IZ ED 300
AVAILABILITY 2018 2018
SIDES 200 300
%TARGETED SIDES* 100% 100%
NETWORKS 1 1
FORM AT 2m² 2m²
COVERAGE NOT National NOT National
LIGHTING Yes Yes
TAXES (NET)** 1.060 € 1.590 €
(*) Selection (by JCDecaux) of 200 or 300 targeted sides according to specific POI/POS/TARGET geographical
affinity (based on JCD or external database)
(**) Not contractual

Street
Street
2m²
40 41
JC D F ULLY
C UST OM IZ ED
400
JC D F ULLY
C UST OM IZ ED
500
JC D F ULLY
C UST OM IZ ED
600
AVAILABILITY 2018 2018 2018
SIDES 400 500 600
%TARGETED SIDES* 100% 100% 100%
NETWORKS 1 1 1
DURATION (DAYS) 7 7 7
COVERAGE NOT National NOT National NOT National
TAXES (NET)** 2.120 € 2.650 € 3.180 €
(*)Selection(byJCDecaux)of400,500or600targetedsidesaccordingtospecificPOI/POS/TARGETgeographical
affinity (based on JCD or external database)
A D SH EL B E P R OXIM IT Y
A D SH EL B E P R OXIM IT Y
500
SIDES Line by line 500
NETWORKS 1 1
FORM AT 2m² (+Digital 75'') 2m² (+Digital 75'')
LIGHTING Yes Yes
M EDIA COST (GROSS) M in. 26.400 € 66.000 €
TAXES (NET)** 5 €/ side 2.500 €
(*) Selection (by Clear Channel) of targeted sides according to specific POI/POS geographical affinity (based on
Clear Channel’s database or external database on demand)
Sides distribution depends on the selection

Street
Street
2m²
42 43
C C B OP T I P LA Y
P R OXIM IT Y 30%
C C B M A XI P LA Y
P R OXIM IT Y 30%
SIDES 2.512 2.812
NETWORKS 1 1
FORM AT 2m² +Digital 75'' 2m² +Digital 75''
LIGHTING Yes Yes
M EDIA COST (GROSS) 313.743 € 352.385 €
TAXES (NET)** 12.255 € 13.755 €
(*) Selection (by Clear Channel) of targeted sides (from 5 to 100%) according to specific POI/POS geographical
affinity (based on Clear Channel’s database or external database on demand)
(*) Selection (by Clear Channel) of targeted sides according to specific target profile’s living place geographical affinity
(based on Clear Channel’s database)
A D SH EL B E A F F IN IT Y
A D SH EL B E
A F F IN IT Y 500
SIDES Line by line 500
NETWORKS 1 1
FORM AT 2m² (+Digital 75'') 2m² (+Digital 75'')
LIGHTING Yes Yes
M EDIA COST (GROSS) M in. 26.400 € 66.000 €
TAXES (NET)** 5 €/ side 2.500 €

Street
2m²
Street
Street Furniture (Proximity retail)
44 45
C C B OP T I P LA Y A F F IN IT Y
30%
C C B M A XI P LA Y A F F IN IT Y
30%
SIDES 2.512 2.812
NETWORKS 1 1
FORM AT 2m² +Digital 75'' 2m² +Digital 75''
LIGHTING Yes Yes
M EDIA COST (GROSS) 313.743 € 352.385 €
TAXES (NET)** 12.255 € 13.755 €
(*) Selection (by Clear Channel) of targeted sides (from 5 to 100%) according to specific target profile’s living place
geographical affinity (based on Clear Channel’s database)
(*) Carrefour Group = Carrefour Hyper, Market, Express, except the 63 stores of the JCD Digital F1 network.
(**) Coruyt Group = Alvo, BioPlanet, Colruyt, Okay, EuroSpar, Spar, Spar Express.
JC D C ON SO
C A R R EF OUR
GR OUP *
JC D C ON SO
C OLR UYT
JC D C ON SO
C OLR UYT
GR OUP **
SIDES 250 210 300
NETWORKS 1 1 1
AVERAGE DISTANCE FROM POS 245m 250m 250m
TAXES (NET)*** 1.325 € 1.113 € 1.590 €

Street
Street
2m²
46 47
JC D C ON SO
D ELH A IZ E
JC D C ON SO
A H OLD
D ELH A IZ E
GR OUP *
JC D C ON SO
LOUIS D ELH A IZ E
GR OUP **
SIDES 200 300 200
NETWORKS 1 1 1
AVERAGE DISTANCE FROM POS 200m 300m 250m
M EDIA COST (NET) / INDEX 70 16.001€ 24.000 € 16.001€
M EDIA COST (NET) / INDEX 105 24.001€ 36.000 € 24.001€
TAXES (NET)*** 1.060 € 1.590 € 1.060 €
(*) Ahold Delhaize Group = Albert Heijn, Delhaize, Proxy Delhaize, AD Delhaize.
(**) Louis Delhaize Group = Louis Delhaize, Match, Smatch.
JC D C ON SO A LD I JC D C ON SO LID L
SIDES 200 200
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
LIGHTING Yes Yes
AVERAGE DISTANCE FROM POS 260m 250m
M EDIA COST (NET) / INDEX 70 16.001€ 16.001€
M EDIA COST (NET) / INDEX 105 24.001€ 24.001€
TAXES (NET)* 1.060 € 1.060 €
(*) Not contractual

Street
2m²
Street
48 49
B E P R OX F 1F 2
800**
B E P R OX F 1
SUP ER M A R KET S
B E P R OX F 2
SUP ER M A R KET S
SIDES 800 500 550
NETWORKS 1 1 1
COVERED POS 450 204 286
M AX SIDES DISTANCE FROM POS 150m 300m 200m
M EDIA COST (GROSS) 105.600 € 66.000 € 72.600 €
TAXES (NET)* 4.000 € 2.500 € 2.750 €
(*) Not contractual
(**) Also available in 1000 sides
Sides distribution and performances on demand
B E P R OX
C A R R EF OUR
GR OUP
B E P R OX
C OLR UYT
GR OUP
B E P R OX
D ELH A IZ E
GR OUP
SIDES 500 200 200
NETWORKS 1 1 1
COVERED POS 183 95 110
M AX SIDES DISTANCE FROM POS 200m 250m 200m
M EDIA COST (GROSS) 66.000 € 26.400 € 26.400 €
TAXES (NET)* 2.500 € 1.000 € 1.000 €
(*) Not contractual
Sides distribution and performances on demand

Street
2m²
Street
50 51
SID ES D IST R IB UT ION
JC D C ON SO
C A R R EF OUR
GR OUP
JC D C ON SO
C OLR UYT
JC D C ON SO
C OLR UYT
GR OUP
ANTWERPEN 19 12 25
BRUXELLES 91 77 74
CHARLEROI 14 16 11
GENT 0 0 0
LIEGE 35 25 22
T OT A L 5 M A IN C IT IES 159 130 132
30 OT H ER S C IM C IT IES N L 56 45 111
13 OT H ER S C IM C IT IES F R 21 20 37
T OT A L OT H ER S 14 15 20
T OT A L N ET WOR K 250 210 300
JC D C ON SO
D ELH A IZ E
JC D C ON SO
A H OLD
D ELH A IZ E
GR OUP
JC D C ON SO
LOUIS D ELH A IZ E
GR OUP
ANTWERPEN 22 33 12
BRUXELLES 86 121 101
CHARLEROI 2 5 7
GENT 0 0 0
LIEGE 30 29 35
T OT A L 5 M A IN C IT IES 140 188 155
30 OT H ER S C IM C IT IES N L 42 76 24
13 OT H ER S C IM C IT IES F R 14 23 18
T OT A L OT H ER S 4 13 3
T OT A L N ET WOR K 200 300 200
JC D C ON SO A LD I JC D C ON SO LID L
ANTWERPEN 25 25
BRUXELLES 51 73
CHARLEROI 7 8
GENT 0 0
LIEGE 21 17

Street
Large Size Billboards
Street
8-10-20m²
52 53
JC D B R USSELS 8 - 50
SIDES 50
NETWORKS 1
FORM AT 8m²
DURATION (DAYS) 14
COVERAGE Brussels
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (NET) / INDEX 80 27.798 €
M EDIA COST (NET) / INDEX 95 33.011€
TAXES (NET)* 3.400 €
SALES HOUSE JC Decaux
GEOGRAPHICAL LAYER BRUSSELS CIM
TARGET 18-54
POP SIZE 809.141
VRP 487
VAREACH 732.218
VACOVER 1+(%) 90%
VAFREQUENCY 5
Source: CIM OOH Study 2017-1 / (*) Not contractual
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)* 44.800 € 52.650 €
SALES HOUSE
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 18-54 18-54
POP SIZE 5.469.976 5.469.976
VRP 753 868
VACONTACTS 41.193.090 47.495.376
VAREACH 4.082.752 4.474.968
VACOVER 1+(%) 75% 82%
VAFREQUENCY 10 11
48 CIM Cities
Wednesday
JC D SUP ER ST A R 48
14
1
20m² +8m²
640
Street
Partial
JC Decaux
20m² +8m²
Wednesday
14
National
Street
Partial
JC Decaux
JC D SUP ER ST A R
N A T ION A L
810
1
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)* 44.800 € 52.650 €
SALES HOUSE
TARGET 18-54 18-54
POP SIZE 5.469.976 5.469.976
VRP 753 868
VACONTACTS 41.193.090 47.495.376
VAREACH 4.082.752 4.474.968
VACOVER 1+(%) 75% 82%
VAFREQUENCY 10 11
48 CIM Cities
Wednesday
14
1
20m² +8m²
640
Street
Partial
JC Decaux
20m² +8m²
Wednesday
14
National
Street
Partial
JC Decaux
JC D SUP ER ST A R
N A T ION A L
810
1

Street
Street
8-10-20m²
54 55
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
LIGHTING Partial Partial
START ON Wednesday Wednesday
M EDIA COST (GROSS) 139.700 € 173.400 €
TAXES (NET)* 14.900 € 14.950 €
SALES HOUSE Belgian Posters Belgian Posters
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 255 281 594
VACONTACTS 13.973.361 15.359.598 32.465.383
VAREACH 3.226.407 3.501.520 3.822.130
VACOVER 1+(%) 59% 64% 70%
VAFREQUENCY 4 4 8
24 Urbans Centers
Street
Partial
Wednesday
1
14
20m² +10m² +8m²
316.200 €
33.400 €
Belgian Posters
B P
A C C ESS 500
500
Source: CIM OOH Study 2017-1 / (*) Not contractual Source: CIM OOH Study 2017-1 / (*) Not contractual
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 694 890 849
VACONTACTS 37.969.013 48.703.441 46.438.744
VAREACH 4.111.494 4.535.629 4.571.811
VACOVER 1+(%) 75% 83% 84%
VAFREQUENCY 9 11 10
Belgian Posters
Wednesday
1
National
Street
Partial
427.400 €
47.500 €
391.700 €
48 CIM cities
Street
Partial
Wednesday
381.500 €
1
20m² +10m² +8m²
14
Belgian Posters Belgian Posters
37.900 € 48.300 €
Access +Contact
National
Wednesday
Street
Partial
20m² +10m² +8m²
14 14
20m² +10m² +8m²
850
B P
GR A N D SLA M 850
B P
C OVER 600
B P
B ELGIUM 800
600 800
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 694 890 849
VACONTACTS 37.969.013 48.703.441 46.438.744
VAREACH 4.111.494 4.535.629 4.571.811
VACOVER 1+(%) 75% 83% 84%
VAFREQUENCY 9 11 10
Belgian Posters
Wednesday
1
National
Street
Partial
427.400 €
47.500 €
391.700 €
48 CIM cities
Street
Partial
Wednesday
381.500 €
1
20m² +10m² +8m²
14
37.900 € 48.300 €
Access +Contact
National
Wednesday
Street
Partial
20m² +10m² +8m²
14 14
20m² +10m² +8m²
850
B P
GR A N D SLA M 850
B P
C OVER 600
B P
B ELGIUM 800
600 800

Street
Street
8-10-20m²
56 57
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 874 950 975
VACONTACTS 47.824.980 51.942.375 53.328.611
VAREACH 4.744.952 4.706.313 4.808.805
VACOVER 1+(%) 87% 86% 88%
VAFREQUENCY 10 11 11
52.850 €
490.600 €
Wednesday
Partial
414.100 €
Wednesday Wednesday
Belgian Posters
468.200 €
52.800 €48.350 €
Cover +M ovingAccess +M oving Cover + Contact
14
20m² +10m² +8m²
Street
National
Partial
National National
Street Street
Partial
14 14
20m² +10m² +8m² 20m² +10m² +8m²
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
900 950 1.000
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m²
ANTWERPEN 12 43 12 46
BRUXELLES 138 52 139 57
CHARLEROI 3 69 3 64
GENT 10 25 10 24
LIEGE 12 67 12 72
T OT A L 5 M A IN C IT IES 175 256 176 263
30 OT H ER S C IM C IT IES N L 14 112 14 153
13 OT H ER S C IM C IT IES F R 5 67 4 78
T OT A L OT H ER S 1 10 2 120
JC D SUP ER ST A R
N A T ION A L
B P
C ON T A C T 350
B P
M OVIN G 400
SID ES D IST R IB UT ION 20m² 20m² 8/ 10m² 20m²
ANTWERPEN 0 2 12 29
CHARLEROI 12 4 0 48
GENT 1 1 9 12
LIEGE 13 6 8 46
T OT A L OT H ER S 220 278 8 17
T OT A L N ET WOR K 350 400 500
B P
A C C ESS 500
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54 18-54
POP SIZE 5.469.976 5.469.976 5.469.976
VRP 874 950 975
VACONTACTS 47.824.980 51.942.375 53.328.611
VAREACH 4.744.952 4.706.313 4.808.805
VACOVER 1+(%) 87% 86% 88%
VAFREQUENCY 10 11 11
52.850 €
490.600 €
Wednesday
Partial
414.100 €
Wednesday Wednesday
Belgian Posters
468.200 €
52.800 €48.350 €
Cover +M ovingAccess +M oving Cover + Contact
14
20m² +10m² +8m²
Street
National
Partial
National National
Street Street
Partial
14 14
20m² +10m² +8m² 20m² +10m² +8m²
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
900 950 1.000

Street
Pano
Street
Panoramic Billboards
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54
POP SIZE 5.469.976 5.469.976
VRP 571 997
VACONTACTS 31.234.073 54.513.744
VAREACH 3.736.356 4.228.388
VACOVER 1+(%) 68% 77%
VAFREQUENCY 8 13
M OF 16+ M EGA 16m²
765
1
16m² + Digital 4m²
14 days / 10%Digital SOV
Yes
M onday
Publifer
33.249 €
Publifer
425
1
Street +Stations
Yes
M onday
Street +Stations
391.850 €
24 urban centers National
563.600 €
60.166 €
(*) Not contractual
(**) Digital landscapes are not included in the CIM performances
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54
POP SIZE 5.469.976 5.469.976
VRP 571 997
VACONTACTS 31.234.073 54.513.744
VAREACH 3.736.356 4.228.388
VACOVER 1+(%) 68% 77%
VAFREQUENCY 8 13
M OF 16+ M EGA 16m²
765
1
Yes
M onday
Publifer
33.249 €
Publifer
425
1
Street +Stations
Yes
M onday
Street +Stations
391.850 €
24 urban centers National
563.600 €
60.166 €
58 59
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 19 33 17 45 12 29
BRUXELLES 115 80 124 89 115 86
CHARLEROI 1 41 1 55 0 60
GENT 7 22 11 22 9 13
LIEGE 2 51 11 61 8 59
T OT A L OT H ER S 4 42 14 109 8 237
SUB T OT A L N ET WOR K 154 446 198 602 159 691
B P
C OVER 600
B P
GR A N D SLA M 850
B P
B ELGIUM 800
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 12 31 19 33 19 35
BRUXELLES 115 82 115 103 115 99
CHARLEROI 0 52 1 53 1 45
GENT 9 13 7 23 7 23
LIEGE 8 52 2 64 2 57
T OT A L OT H ER S 8 295 4 262 4 320
T OT A L N ET WOR K 1.000950900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
B P
GR A N D SLA M 900

Street
Pano
Street
SID ES D IST R IB UT ION 16m²
D igital
4m² 16m²
D igital
4m²
ANTWERPEN 26 2 43 2
CHARLEROI 64 0 104 0
GENT 28 1 54 1
LIEGE 75 0 114 0
T OT A L OT H ER S 7 0 22 0
T OT A L N ET WOR K
M OF 16+
425 765
M EGA 16m²
SID ES D IST R IB UT ION 36m²
D igital
4m² 36m²
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 9 2 14 2 18 2
BRUXELLES 20 2 25 2 37 2
CHARLEROI 7 0 11 0 11 0
GENT 10 1 11 1 11 1
LIEGE 9 0 14 0 18 0
T OT A L N ET WOR K 60 80 100
M OF 36/ 80 M OF 36/ 100M OF 36/ 60
60 61
(*) Not contractual
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
GEOGRAPHICAL LAYER 5 M AIN CITIES 5 M AIN CITIES 5 M AIN CITIES
TARGET 18-54 18-54 18-54
POP SIZE N/A 1.685.817 1.685.817
VRP N/A 532 579
VACONTACTS N/A 8.972.733 9.762.798
VAREACH N/A 1.357.718 1.428.016
VACOVER 1+(%) N/A 81% 85%
VAFREQUENCY N/A 7 7
279.800 €
22.926 €
234.400 €
18.348 €
M ondayM onday
5 M ain cities
Publifer
Street +Stations
Publifer
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
Publifer
Yes
13.770 €
M OF 36/ 60
60
1
M OF 36/ 100
100
1
80
2
M OF 36/ 80
M onday
184.200 €
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
GEOGRAPHICAL LAYER 5 M AIN CITIES 5 M AIN CITIES 5 M AIN CITIES
TARGET 18-54 18-54 18-54
POP SIZE N/A 1.685.817 1.685.817
VRP N/A 532 579
VACONTACTS N/A 8.972.733 9.762.798
VAREACH N/A 1.357.718 1.428.016
VACOVER 1+(%) N/A 81% 85%
VAFREQUENCY N/A 7 7
279.800 €
22.926 €
234.400 €
18.348 €
M ondayM onday
5 M ain cities
Publifer
Street +Stations
Publifer
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
Publifer
Yes
13.770 €
M OF 36/ 60
60
1
M OF 36/ 100
100
1
80
2
M OF 36/ 80
M onday
184.200 €

Street
(*) Not contractual
Street
Pano
SID ES D IST R IB UT ION 8m² 21m² 38m²
ANTWERPEN 6 7 5
BRUXELLES 40 13 14
CHARLEROI 2 1 13
GENT 3 5 3
LIEGE 3 0 15
SUB T OT A L N ET WOR K 54 26 50
T OT A L N ET WOR K 130
JC D P R EST IGE SEN IOR
62 63
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (NET) / INDEX 75 175.121€
TAXES (NET)* 21.192,5 €
SALES HOUSE
GEOGRAPHICAL LAYER 5 M AIN CITIES
TARGET 18-54
POP SIZE 1.685.817
VRP 846
VAREACH 1.504.411
VACOVER 1+(%) 89%
VAFREQUENCY 9
JC D P R EST IGE SEN IOR
2
130
M onday & Tuesday
Yes
Street
5 M ain Cities
14 days (8m²) & 21days (21+38m²)
8 +21+38m²

Mix’s
Street
Panoramic Billboards Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54 18-54
POP SIZE N/A
VRP 660 678 N/A
VACONTACTS N/A
VAREACH N/A
VACOVER 1+(%) 72% 73% N/A
VAFREQUENCY 9 9 N/A
5.469.976
36.094.867
3.949.558
5.469.976
37.076.364
3.971.883
Publifer
483.660 €
45.264 € 47.021€
Street +StationsStreet +Stations
Publifer
49.842 €
Street +Stations
Yes
M onday
Yes
M onday
36 & 16m² +Digital 4m²
National
National 24 urban centers
494.100 €
Publifer
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
Yes
M onday
548.320 €
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54
POP SIZE 5.469.976 5.469.976
VRP 805 823
VACONTACTS 44.049.270 45.030.766
VAREACH 3.835.198 3.851.497
VACOVER 1+(%) 70% 70%
VAFREQUENCY 11 12
531.800 € 581.480 €
24 urban centers
M OF
M A XIM IX 500
500
M OF16/420 +M OF B2B 80
Publifer
24 urban centers
Street +Stations
Yes
M onday
Publifer
56.176 €51.598 €
Yes
M onday
Street +Stations
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
(*) Not contractual
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54 18-54
POP SIZE N/A
VRP 660 678 N/A
VACONTACTS N/A
VAREACH N/A
VACOVER 1+(%) 72% 73% N/A
VAFREQUENCY 9 9 N/A
5.469.976
36.094.867
3.949.558
5.469.976
37.076.364
3.971.883
Publifer
483.660 €
45.264 € 47.021€
Street +StationsStreet +Stations
Publifer
49.842 €
Street +Stations
Yes
M onday
Yes
M onday
National
National 24 urban centers
494.100 €
Publifer
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
Yes
M onday
548.320 €
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54
POP SIZE 5.469.976 5.469.976
VRP 805 823
VACONTACTS 44.049.270 45.030.766
VAREACH 3.835.198 3.851.497
VACOVER 1+(%) 70% 70%
VAFREQUENCY 11 12
531.800 € 581.480 €
24 urban centers
M OF
M A XIM IX 500
500
M OF16/420 +M OF B2B 80
Publifer
24 urban centers
Street +Stations
Yes
M onday
Publifer
56.176 €51.598 €
Yes
M onday
Street +Stations
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
64 65
(*) Not contractual

Mix’s
Street
Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (NET) / INDEX 100
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54
POP SIZE
VRP 1.032 1.147
VACONTACTS
VAREACH
VACOVER 1+(%) 77% 83%
VAFREQUENCY 13 14
National
5.469.976
38 +21+20 +8m²
M onday / Tuesday / Wed. M onday / Tuesday
JC D P R EST IGE
M IX N A T ION A L
885
Prestige +SuperStar National
Yes
Street
National
Yes
21& 14
38 +21+20 +8m²
Prestige +SuperStar 48
Street
JC D P R EST IGE
M IX 48
715
21& 14
568.053 €543.053 €
56.429.621
4.193.031
5.469.976
80.305 €
JC DecauxJC Decaux
62.731.907
4.551.771
72.455 €
16m² 36m² D ig.
4m²
16m² 36m² D ig.
4m²
16m² 36m² D ig.
4m²
ANTWERPEN 17 14 2 17 18 2 26 9 2
BRUXELLES 80 25 2 80 37 2 100 20 2
CHARLEROI 40 11 0 40 11 0 64 7 0
GENT 26 11 1 26 11 1 28 10 1
LIEGE 39 14 0 39 18 0 75 9 0
T OT A L 5 M A IN C IT IES 202 75 5 202 95 5 293 55 5
30 OT H ER S C IM C IT IES N L 77 0 0 77 0 0 68 0 0
13 OT H ER S C IM C IT IES F R 46 0 0 46 0 0 52 0 0
T OT A L OT H ER S 15 0 0 15 0 0 7 0 0
SUB T OT A L N ET WOR K 340 75 5 340 95 5 420 55 5
T OT A L N ET WOR K
M OF
SUP ER M IX 420
M OF
M A XIM IX 480
420 440 480
M OF
SUP ER M IX 440
16m² 36m² D ig.
4m²
16m² 36m² D ig.
4m²
ANTWERPEN 26 14 2 26 18 2
BRUXELLES 100 25 2 100 37 2
CHARLEROI 64 11 0 64 11 0
GENT 28 11 1 28 11 1
LIEGE 75 14 0 75 18 0
T OT A L OT H ER S 7 0 0 7 0 0
T OT A L N ET WOR K
M OF
M A XIM IX 520
520500
M OF
M A XIM IX 500
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (NET) / INDEX 100
TAXES (NET)*
SALES HOUSE
TARGET 18-54 18-54
POP SIZE
VRP 1.032 1.147
VACONTACTS
VAREACH
VACOVER 1+(%) 77% 83%
VAFREQUENCY 13 14
National
5.469.976
38 +21+20 +8m²
M onday / Tuesday / Wed. M onday / Tuesday
JC D P R EST IGE
M IX N A T ION A L
885
Prestige +SuperStar National
Yes
Street
National
Yes
21& 14
38 +21+20 +8m²
Prestige +SuperStar 48
Street
JC D P R EST IGE
M IX 48
715
21& 14
568.053 €543.053 €
56.429.621
4.193.031
5.469.976
80.305 €
JC DecauxJC Decaux
62.731.907
4.551.771
72.455 €
66 67
(*) Not contractual

Street
8m² 20m² 21m² 38m² 8m² 20m² 21m² 38m²
ANTWERPEN 12 43 7 5 12 46 7 5
BRUXELLES 137 52 13 14 138 57 13 14
CHARLEROI 3 69 1 13 3 64 1 13
GENT 10 25 5 3 10 24 5 3
LIEGE 12 67 0 15 12 72 0 15
T OT A L 5 M A IN C IT IES 174 256 26 50 175 263 26 50
30 OT H ER S C IM C IT IES N L 14 112 0 0 14 153 0 0
13 OT H ER S C IM C IT IES F R 5 67 0 0 4 78 0 0
T OT A L OT H ER S 1 10 0 0 2 120 0 0
SUB T OT A L N ET WOR K 194 445 26 50 195 614 26 50
JC D P R EST IGE
M IX N A T ION A L
JC D P R EST IGE
M IX 48
Street
Line-by-line Billboards
Line by Line
The 20m² billboards selection is being increasingly used as a complement to reinforce
existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on
demand. This flexible buying format also provides good coverage of local geographic
areas.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
JCDecaux +/- 147
Belgian Posters +/- 530
Mediageuzen +/- 940
TOTAL +/- 1.617
20m² BILLBOARDS LINE-BY-LINE
68 69

Street
Long Term
Long term directional billboards are used to provide a durable and local media coverage
for some location-based services such as car dealers, supermarkets, fast-foods, … ,
the main objectives are to create awareness for the advertised brands and to generate
some traffic towards the point of sales.
The average price: from 1.000€ to 10.000€ (net)* per year.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
(*) Not contractual
Street
XXL Advertising
XXL
Scaffolds are very much part of the every-day appearance of towns. Through appealing
installations and regular changes of image, certain sites can become very attractive in
terms of advertising space. It’s precisely the reason why banners are being increasingly
used for advertising purposes nowadays in urban areas. Banner sites are only available
for a few months, during construction, renovation or maintenance works of buildings.
The average booking period amounts to 1 month and geographically the offer covers
only the top 5 cities (+ seaside towns). There are not less than 6 players on the market
(Pop Impact, Urban Media, BlowUp, JCDecaux, Swank Outdoor and Mercurious).
To get the latest updates and availabilities about supersize advertising, please call your
Posterscope contact.
70 71

Street
XXL Advertising
XXL
Street
XXL Advertising
STREET
I-CONIC
VAN PRAET
I-CONIC
DE BROUCKERE
COVERAGE Brussels (Van Praet) Brussels (De Brouckère)
# SIDES / SCREENS 1 1
FORMAT LED 87m² LED 132m²
DURATION 7 days / 20% SOV 7 days / 20% SOV
MEDIA RATE (GROSS) 13.391 € 12.113 €
TAXES 235 € 359 €
STREET
DELTA E411 THE SWALL
COVERAGE Brussels (Delta E411) Tailor made
# SIDES / SCREENS 1 2 sides (recto / verso)
FORMAT LED 35m² Banner 40m²
DURATION 7 days / 12,25% loop SOV 1 day
MEDIA RATE (GROSS) 7.725 € 2.700 €
TAXES 773 € 75 €
SALES HOUSE Clear Channel Mediafield
PRODUCT DETAILS
THE WALL THE SKYBOARD
COVERAGE Tailor made Tailor made
# SIDES / SCREENS 2 sides (recto / verso) 2 sides (recto / verso)
FORMAT Banner 60m² Banner 180m²
DURATION 1 day 1 day
MEDIA RATE (GROSS) 2.956 € 7.150 €
TAXES 150 € 300 €
SALES HOUSE Mediafield Mediafield
PRODUCT DETAILS
COVERAGE Tailor made
# SIDES Static fully branded truck
FORMAT 80m²
DURATION 1 day
PRESENCE Street
MEDIA RATE (GROSS) 1.000 €
TAXES 40 €
SALES HOUSE Mobilad
BIG BOX
Taxes are not contractual Taxes are not contractual
72 73

Street
Urban networks
Street
Urban networks
Urban
F ULL M ON T Y+ SM A R T M ON T Y+ SM A R T IES+
NETWORKS 1 2 4
NUM BER OF FRAM ES 9.035 4.535 2.285
FORM AT
DURATION (DAYS) 7 days / SOV 20% 7 days / SOV 10% 7 days / SOV 5%
PRESENCE
M EDIA COST (NET) / INDEX 70 91.125 € 52.441€ 31.736 €
TAXES (NET) 18.511€ 9.255 € 4.628 €
SALES HOUSE JCDecaux Insert JCDecaux Insert JCDecaux Insert
Street / Horeca / Proximity shops / Brussels M etro
Frames 60 x 80 cm +Digital 75''
T H E ST R EET M OOH Z A IK T A R GET M ED IA
DESCRIPTION Street Wild Postering Ethnic Postering
Indoor Ethnic
Postering
NUM BER OF FRAM ES 10.000+ 600 2.617
FORM AT Variable Frames A2 Frames A2 & A3
COVERAGE
M ain national
urban centers
Brussels, Charleroi,
Liège
+/- National
PRESENCE
5.200+outdoor
& indoor locations
326 proximity shops
1.197 proximity
ethnic POI's
M EDIA RATE 53.554 €(gross) 15.000 €(gross) 13.697 €(net)
TAXES 1.955 € 1.200 € Yes
SALES HOUSE M ediafield M OOHZAIK Target M edia
Taxes are not contractual Taxes are not contractual
74 75

Street
Highway
Street
Want More
Highway / More
PRODUCT DETAILS HIGHWAY 50 HIGHWAY 100 HIGHWAY 200
DESCRIPTION
QUANTITY 50 100 200
FORMAT Full back wrapping Full back wrapping Full back wrapping
DURATION 28 days 28 days 28 days
PRESENCE Highways Highways Highways
MEDIA RATE (GROSS) 20.250 € 36.500 € 68.357 €
TAXES 150 € 300 € 600 €
SALES HOUSE Mobilad Mobilad Mobilad
PRODUCT DETAILS HIGHWAY 400
HIGHWAY LBL
6 M ONTHS
HIGHWAY LBL
1 YEAR
DESCRIPTION
QUANTITY 400 1 1
FORMAT Full back wrapping Full back wrapping Full back wrapping
DURATION 28 days 6 months 1 year
PRESENCE Highways Highways Highways
MEDIA RATE (GROSS) 129.870 € 1.600 € 3.000 €
TAXES 1.200 € 3 € 3 €
SALES HOUSE Mobilad Mobilad Mobilad
Ad on transport trucks
Ad on transport trucks
PRODUCT DETAILS
OUTDOOR
PROJECTIONS
M OBILE
PROJECTIONS
DESCRIPTION Beaming projection Mobile beaming projection
QUANTITY 1 1
FORMAT Tailor Made TBD
DURATION 4 hours a day per hour
COVERAGE Main urban centers Main urban centres
PRESENCE On street building Indoor & Outdoor walls
MEDIA RATE (GROSS) from 3.000 € from 350 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS ECO TAGS TAGS
DESCRIPTION Floor Tags (by water) Floor Paintings
QUANTITY 50 1
FORMAT Tailor made Tailor made
DURATION TBD TBD
COVERAGE Tailor made Tailor made
PRESENCE Street pavements Street pavements
MEDIA RATE (GROSS) from 2.500 € from 35 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS
COVER CAP
BIKE
LED SCREENS KNOKKE
DESCRIPTION Branded cover caps bike LED screens
QUANTITY 6.000 16
FORMAT cover cap +/- 2m²
DURATION TBD 7 days / 6'' spot / 3,3% SOV
COVERAGE Tailor made Knokke-Heist (coast)
MEDIA RATE (GROSS) from 5.500 € 2.500 €
SALES HOUSE Rapid Affichage MedialedTaxes are not contractual
76 77

Street
Mobile Advertising
Mobile Advertising is a very flexible medium, providing a great variety of formats on
any geographical coverage from local to national (tailor-made). Nowadays, it is being
increasingly used with promotional teams for sampling operations in a variety of
OOH environments (street, retail, seaside, …). Another recent development is the
digitalization, which tend to be more and more present within the mobile industry.
Mobile
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 8 hours
MEDIA RATE (GROSS) / UNIT 750 € 975 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
included included
SPICY PICK-UP SPICY POPUP STORE
Spicy Motion Spicy Motion
Yes Yes
included included
Yes Yes
2 2
20m² LED screen 6m² + 1 banner
SPICYCONCAVE SPICYLED
TBD Yes
2 Showroom
Pick-Up +/- 8m²
Yes Yes
78 79

Street
Mobile Advertising
Street
Mobile Advertising
Mobile
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE
Full wrapped green tricycle 2
TBD 2m²
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 1 week 2 week 8 hours
MEDIA RATE (GROSS) / UNIT 1.450 € 2.100 € 700 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
- included
SPICYTASTER SPICY LONGBOARD
Yes Yes
Yes TBD
1 Tailor made structure
LED screen 6m² fixed 3D
SPICY LED FIX SPICY 3D
included included
TBD TBD
Full wrapped vehicle 1
Showroom Longboard
Yes Yes
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
Full wrapped green tricycle 2
TBD 2m²
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
80 81

PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 2 2
FORMAT 16m² + Sampler LED 7m² / 15m²
LIGHTING Yes Yes
MEDIA RATE (GROSS) / UNIT 425 € 800 € / 1350 €
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
included included
Yes Yes
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
Street
Mobile Advertising
93x52
Street
Mobile Advertising
Mobile
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
included included
Yes Yes
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
PRODUCT DETAILS BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 2 2
FORMAT 16m² + Sampler LED 7m² / 15m²
LIGHTING Yes Yes
MEDIA RATE (GROSS) / UNIT 425 € 800 € / 1350 €
DRIVER (NET) / 10H 265 € 265 €
82 83

Street
Mobile Advertising
Mobile
Street
Mobile Advertising
PRODUCT DETAILS
BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DRIVER (NET) / 8H - -
PRODUCT DETAILS SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DRIVER (NET) / 10H 265 € 265 €
PRODUCT DETAILS
VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
PROMOPEOPLE (NET) / 8H 250 € -
PRODUCT DETAILS SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DRIVER (NET) / 10H 265 € 265 €
PRODUCT DETAILS
BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
PRODUCT DETAILS SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DRIVER (NET) / 10H 265 € 265 €
PRODUCT DETAILS
VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
PROMOPEOPLE (NET) / 8H 250 € -
PRODUCT DETAILS SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DRIVER (NET) / 10H 265 € 265 €
84 85

Street
Mobile Advertising
Mobile
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 795 € 890 € 995 € 860 € 960 € 1.065 €
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 865 € 955 € 1.065 € 1.090 € 1.360 € 1.635 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes
included included
Euromobile Euromobile
20M ² CONCAVE 16M ² PANORAM IC
20m² 16m²
included included
Yes Yes
2 2
PODIUM 3D PODIUM 3D LED
Yes Yes
No LED screen
H2m x L5m 2 x 5 m
2 Podium 3D + 1 screen LED
Yes
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 545 € 1.090 € 1.370 € 1.630 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
LED screen
8m² rotating & telescopic LED 8m² LED + banner
GUM BA
SHOWROOM
M OBILE
included included
Yes Yes
LED screen
1 2
EUROLED
FIXE 8M ²
EUROLED
STATI & M OBILE 8M ²
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 865 € 955 € 1.065 € 1.090 € 1.360 € 1.635 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes
included included
20M ² CONCAVE 16M ² PANORAM IC
20m² 16m²
included included
Yes Yes
2 2
PODIUM 3D PODIUM 3D LED
Yes Yes
No LED screen
H2m x L5m 2 x 5 m
2 Podium 3D + 1 screen LED
Yes
LIGHTING
MEDIA RATE (GROSS) / UNIT 545 € 1.090 € 1.370 € 1.630 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 280 € 310 € 340 € 1.040 € 1.200 € 1.360 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes Yes
170 € / vehicle / 4 hours included
LED screen
No Yes
6m² +/- 20m³
Full wrapped green tricycle Full wrapped vehicle
GUM BA
SHOWROOM
M OBILE
included included
Yes Yes
LED screen
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 810 € 890 € 1.065 € 355 €
DRIVER (NET)
TAXES
SALES HOUSE
included 275 € / vehicle / 8 hours
Backlighted No
2m²
EUROCUBE EUROBIKE
Yes Yes
2 2
EUROSAM PLER
Yes Yes
1 cube (4 sides) 2
PANORAM IC
LIGHT
16m² + sampling 8m²
Yes Yes
12m²
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 810 € 890 € 1.065 € 355 €
DRIVER (NET)
TAXES
SALES HOUSE
included 275 € / vehicle / 8 hours
Backlighted No
2m²
EUROCUBE EUROBIKE
Yes Yes
2 2
EUROSAM PLER
Yes Yes
1 cube (4 sides) 2
PANORAM IC
LIGHT
16m² + sampling 8m²
Yes Yes
12m²
86 87

Street
Mobile Advertising
Mobile
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 545 € 565 € 630 € 640 € 660 € 710 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 820 € 915 € 1.020 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes
260 € / vehicle / 8 hours
Yes
Euromobile
Yes Yes
+/- 20m³
Full wrapped vehicle
260 € / vehicle / 8 hours 260 € / vehicle / 8 hours
2 sides + stocking unit
EUROPALETTE
PODIUM ANIM ATION /
DEGUSTATION
+/- 20m²12m²
No No
SHOWROOM ANIM ATION
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 545 € 565 € 630 € 640 € 660 € 710 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 820 € 915 € 1.020 €
DRIVER (NET)
TAXES
SALES HOUSE
Yes
260 € / vehicle / 8 hours
Yes
Euromobile
Yes Yes
+/- 20m³
260 € / vehicle / 8 hours 260 € / vehicle / 8 hours
2 sides + stocking unit
EUROPALETTE
PODIUM ANIM ATION /
DEGUSTATION
+/- 20m²12m²
No No
SHOWROOM ANIM ATION
PRODUCT DETAILS M EDIALED T6
M EDIALED T6
M OBILE
M EDIALED T10
NUMBER OF SCREENS 1 1 1
FORMAT
Fixed LED
screen 6m²
Mobile LED
screen 6m²
Fixed LED
screen 10m²
COVERAGE Tailor Made Tailor Made Tailor Made
DURATION 1 day 1 day 1 day
MEDIA RATE (GROSS) / UNIT 1.250 € 975 € 2.000 €
TAXES (NET) Yes Yes Yes
SALES HOUSE Medialed Medialed Medialed
PRODUCT DETAILS M EDIALED T15
M EDIALED T5
DOUBLE M OBILE
NUMBER OF SCREENS 1 2
FORMAT
Fixed LED
screen 15m²
Double Mobile
LED screen 5m²
COVERAGE Tailor Made Tailor Made
LIGHTING Yes Yes
DURATION 1 day 1 day
MEDIA RATE (GROSS) / UNIT 2.500 € 1.250 €
TAXES (NET) Yes Yes
SALES HOUSE Medialed Medialed
88 89

Source : OCS Posterscope Belgium
Stations
47%
of men 18-25 y.o
regularly visit
a train station
59%
of smartphone
owners notice
digital screens in
stations

Stations
Digital
(*) NFC connect enabled
Stations
Digital
Stations
iMotion
Exclusive, creative and interactive opportunities on 10 digital screens in 6 railway
stations*.
• Exclusive presence on 10 digital screens for one week (100% SOV);
• Interactive opportunities like movement recognition and/or mobile technologies;
• Creative possibilities to integrate technology and special effects like 2D cutouts,
3D displays, interaction with smart devices, touchscreens, etc.
Media Costs (gross): 23.600 euros (on top of a DNN network) or 30.060 euros for
the iMotion ‘alone’. This budget only includes the exclusive presence on 10 screens
(100% SOV).
(*) Brussels South (3), Brussels Central (1), Brussels North (2), Antwerpen Centraal (2), Gent-St-Pieters
(1), Namur (1)
NETWORK DETAILS
DNN* DHST*
DIGITAL
LANDSCAPE
SCREENS 130 22 5
NETWORKS 5 & 10 10 8
FORMAT 70'' 70'' 4m²
SHARE OF VOICE % 20% & 10% 0,1 0,1
DURATION (DAYS) 7 days / 6'' spot 28 days / 6'' spot 28 days / 6'' spot
COVERAGE National
Brussels South &
Antwerpen Centraal
Brussels -
Antwerpen - Gent
PRESENCE
23 top
railway stations
Thalys - Eurostar -
TGV terminals
4 top
railway stations
SOUND No No No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 65.780 € 35.280 € 41.700 €
TAXES (NET) No No No
SALES HOUSE Publifer Publifer Publifer
SCREENS DISTRIBUTION
ANTWERPEN 18 4 2
BRUXELLES 68 18 2
CHARLEROI 3 0 0
GENT 6 0 1
LIEGE 5 0 0
TOTAL 5 MAIN CITIES 100 22 5
30 OTHERS CIM CITIES NL 20 0 0
13 OTHERS CIM CITIES FR 6 0 0
TOTAL OTHERS 4 0 0
TOTAL NETWORK 130 22 5
92 93

Stations
Urban furniture
Stations
Urban furniture
Stations
NETWORK DETAILS
M IXED JOURNEY
PACK*
2M ² VERTICAL
LINE BY LINE
SIDES 400 Line by line
NETWORKS
Package (2m² +
DNN network ½ rythm)
Tailor made
FORMAT 2m² + digital 70'' 2m²
DURATION (DAYS) 7 14
PRESENCE 50 main stations 50 main stations
LIGHTING Yes Yes
MEDIA COST (GROSS) 65.900 € From 295 € to 630 €
TAXES (NET) No No
SALES HOUSE Publifer Publifer
NETWORK DETAILS
BESTATIONS*
BESTATIONS*
LIM ITED
SIDES 600 300
NETWORKS 2 2
FORMAT 2m² 2m²
DURATION (DAYS) 7 7
PRESENCE 50 main stations 50 main stations
LIGHTING Yes Yes
MEDIA COST (GROSS) 80.350 € 52.500 €
TAXES (NET) No No
SALES HOUSE Publifer Publifer
SCREENS DISTRIBUTION
ANTWERPEN 63 31
BRUXELLES 214 106
CHARLEROI 27 13
GENT 31 16
LIEGE 15 8
TOTAL 5 MAIN CITIES 350 174
30 OTHERS CIM CITIES NL 131 65
13 OTHERS CIM CITIES FR 78 40
TOTAL OTHERS 41 21
TOTAL NETWORK 600 300
(*) NFC connect enabled(*) NFC connect enabled
94 95

Posterscope's 2018 Out-of-Home Marketplace Guide

Posterscope's 2018 Out-of-Home Marketplace Guide

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