4. The Trends
71%
14%
36%
82%
of mobile users are already purchasing
products and services on their mobile devices
Year-on-year growth of smartphone/tablet
owners
of adults own a smartphone. 30% of whom
have another mobile device (tablet, netbook,
iPod)
of mobile media time is via apps, Social, Utility,
Games, Local predominate
7. Would like to use to…
Make Online
Payments
Keep Track
of Finances
Transfer
Money
Top Up Mobile
Phone
Apply for New
Products
Pay for Goods & Services
Directly in Shops
16. 1. Cross platform Apps: Our mobile
apps are deployed to the Apple App
store and Google Playbook, other
mobile platforms can be supported if
required.
2. Social Media Integration: integrate
seamlessly with social networks,
boosting awareness and discovery
potential.
PortHand Mobile Marketing
Functionality
17. 3. Push Notifications: Keep users
engaged in your mobile
experience with the power of
Push Notifications - promotions,
news, alerts, and everything in
between, delivered smoothly
right to their devices. Targeted
notifications using geo-location
filters to age, delivered in real-
time with comprehensive
statistics for each campaign
PortHand Mobile Marketing
Functionality
18. 4. QR Codes: Can be used for simple
coupons, tickets and loyalty
programs, as well as direction to
web sites and app downloads.
5. In app purchases: Allows user to
try and then buy when they are
more fully engaged in the App,
allows for payment for new or
additional content and
functionality.
6. In app advertising: Additional
source of revenue, permits
“freemium apps”, allows
sponsored apps.
19. 7. Augmented Reality:
add a new viewing
experience by
streaming additional
video from different
angles and points of
view.
8. Passbook and Wallet
Integration: coupons,
tickets, loyalty
programs, gift cards,
invitations and other
cards.
20. 7. Cloud Based App
Management Console: Build
a console for application
content update, push
notifications, analytics,
advertising, messaging, event
management etc.
8. Dynamic Mobile Content:
Manage or integrate dynamic
content from the Cloud direct
to the mobile app. User
specific, context based.
21. Cloud Backend Services and Application Hosting:
• PortHand’s scalable and durable cloud infrastructure
matched with our content delivery network offers a
solid, reliable foundation for your apps.
Extensive App Security:
• Communication between the app and PortHand’s
backend are secured to industry standards via a HTTPS
connection.
• Login credentials sent by users are encrypted.
• Sensitive data is stored on-device in an encrypted
container.
PortHand App Platform
22. PortHand can help you…
Think Build Test Host
Specify the product
• Define Strategy
• Benchmark
Competition &
Best Practice
Prototypes
• Define and model
Concept &
Features
Design & Integrate
Architecture
• Back & Front End
• Project
Management
• APIs’ and Web
Services
• Integration with
existing systems
Organise and train
the team
• Define the
Organisation
• Train the Team to
Run the Service
• Monitor, Analyse
and Alter
Deploy & Manage for
your customer
• App Store
distribution
• Cloud powered
• Real-time
analytics
• Maintain and
Update
