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Content Marketing Search Engine Vs Social Networks

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Content marketing needs to serve two methods:
- Search engines
- Social networks
Different approaches for the same goal of getting interest - to get leads

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Content Marketing Search Engine Vs Social Networks

  1. 1. Content Marketing Search Engine Social Networks
  2. 2. content <ul><li>Content marketing </li></ul><ul><li>Publish content </li></ul><ul><li>Distribute content </li></ul><ul><li>Get content found </li></ul><ul><li>Create interest </li></ul><ul><li>Get leads </li></ul>
  3. 3. <ul><li>How to get found: </li></ul><ul><li>The Search Engines </li></ul>
  4. 4. finding content: search <ul><li>Search engines </li></ul><ul><li>People search information </li></ul><ul><ul><li>Search terms </li></ul></ul><ul><ul><li>Select links </li></ul></ul><ul><ul><li>Visit links </li></ul></ul><ul><ul><li>Approve </li></ul></ul>
  5. 5. search <ul><li>People: </li></ul><ul><li>Actively search information </li></ul><ul><li>Invest time and effort </li></ul><ul><li>Manual selection </li></ul>
  6. 6. Content marketing: search <ul><li>Method: </li></ul><ul><li>Use of search engines </li></ul><ul><li>Go to the information </li></ul><ul><li>Manual filtering of information </li></ul>
  7. 7. Content marketing: search <ul><li>Search Engine </li></ul><ul><li>Content Marketing: </li></ul><ul><li>Investment when need </li></ul><ul><li>DIY </li></ul><ul><li>Time pressure </li></ul>
  8. 8. <ul><li>How to get found: </li></ul><ul><li>The Social Network </li></ul>
  9. 9. social <ul><li>People have Friends </li></ul><ul><ul><li>Friends know interest </li></ul></ul><ul><ul><li>They find information </li></ul></ul><ul><ul><li>They present information </li></ul></ul><ul><ul><li>People take notice </li></ul></ul><ul><ul><li>People get interested </li></ul></ul>
  10. 10. social <ul><li>People: </li></ul><ul><li>Build social network </li></ul><ul><li>Invest in social network </li></ul><ul><li>People in network find </li></ul><ul><li>Social network provides info </li></ul>
  11. 11. Content marketing: social <ul><li>Method: </li></ul><ul><li>Build network </li></ul><ul><li>The information is: </li></ul><ul><ul><li>presented </li></ul></ul><ul><ul><li>filtered </li></ul></ul><ul><ul><li>For you </li></ul></ul>
  12. 12. Content marketing: social <ul><li>Social Network </li></ul><ul><li>Content Marketing: </li></ul><ul><li>Investment is before </li></ul><ul><li>The network supplies </li></ul><ul><li>At your finger tips </li></ul>
  13. 13. question <ul><li>What will work for you ? </li></ul><ul><li>Probably both </li></ul><ul><li>Unpredictable what will work the best </li></ul>
  14. 14. conclusion <ul><li>You need to aim at both </li></ul><ul><li>More content: </li></ul><ul><li>Likely Search Engines </li></ul><ul><li>More sentiment or passion: </li></ul><ul><li>Likely Social Networks </li></ul>
  15. 15. <ul><li>popup booster </li></ul><ul><li>www.popupbooster.com </li></ul><ul><li>your dynamic website relevant content </li></ul><ul><li>by Engago Technologies Ltd. </li></ul>

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