Our CEO Erik Fairbairn debunks the 5 barriers to mass EV adoption.

1. The EV Tipping Point
2017

2. Barriers to EV
Range
Performance
ChoiceCost
Charging

3. EVs Don’t go far enough
201
0
201
5
2020
0
100
200
RealWorldRange
Model S
Model S 100D
Leaf
Zoe
Zoe 400
i3
i3
New Leaf
Model 3
Leaf E+
Bolt

4. EVs are slow…..EVs are slow…

5. Not enough Choice
SUVs/Trucks
Sports Cars
Sedans
Hatchbacks
Runabouts
Small Vans
0 50 100
Miles of Electric Range
200 250 300 350150
Source: Bloomberg

6. ….and are too expensive..
Projected Price Parity Point from 200-Mile Range EV Inclusive of
Fiver Year Total Cost of Ownership
MSRP+5YearTotalCostofOwnership
200 Mile range EV MSRP + 5 Year Total Cost of Ownership Toyota Camry MSRP + 5 Year Total Cost of Ownership
Average Battery Pack Price
Battery Pack Cost Projections
Costs($/kWh)
EIA Reference CaseHigh Technology Battery Case
Source: Wood Mackenzie; EIA; Manufacturer
UBS: “EV Price Parity in 2018”
$/kWh

7. Barriers to EV
Range
Performance
ChoiceCost
Charging

8. There is no Electric Petrol Pump

9. Ecosystem
Net 1.5 charge
points per EV
EV charging is a top-up model,
like a mobile phone
1.5
Home Charge
Destination
Charge
Workplace Charge
En-Route Charge

10. Faster isn’t better.
It’s all about Dwell Time
Home Work Destination En-Route
Decreasing Dwell Time
Increasing Charge Rate
3-7kW 7kW – 50kW 50kW – 350kW
Decreasing frequency of Charging

11. Just some of the relationships required:
DestinationHome Work En-Route

12. Barriers to EV
Range
Performance
ChoiceCost
Charging

13. EV Adoption

14. EV Adoption

15. Erik Fairbairn
CEO
Email: Erik@pod-point.com