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The Growing Company
A Modern Sales Dilemma
Your Company is Having a Great Year!
But Now You Must Sustain Your Position
                      Your sales team is powerful,
                       experienced, and motivated.
                      They know your business inside
                       and out.
                      They’ve been the reason for the
                       incredible success you’ve realized.

                      The only problem…
But Now You Must Sustain Your Position
                      How do you maintain results while
                       your organization grows?
                      Do you add to your sales team?
                      Ask your existing team to do more?
                      Have others fill in the gaps?

                      Let’s consider the
                       options…
Option: Adding to Your Sales Team
                      High cost to recruit, interview, and
                       train new Sales representatives.
                      Lead time to get new people ‘on
                       the street’.
                      Even longer lead time to gain the
                       experience and savvy of the
                       existing team.
                      Customer confusion as new faces
                       replace existing relationships.
                      Lost time with existing reps as they
                       support the new team.
Option: Adding to Your Sales Team
                     Bottom Line:
                      Lost opportunities?
                                    Likely
                      Increased cost?
                                  Definitely
                      Customer confusion?
                                  Probably
                      Reduced efficiency?
                                  Absolutely
Option: Ask Existing Team to Do More
                      Stretched thin, your sales team can
                       loose important connections.
                      A lack of follow up and follow
                       through will frustrate prospects.
                      Customer relationship
                       management may be sacrificed.
                      Overworked sales pros will quit.
                      Reps who quit may go to
                       competition taking with them
                       valuable business and experience.
Option: Ask Existing Team to Do More
                     Bottom Line:
                      Lost opportunities?
                                  Absolutely
                      Customer Frustration?
                                      Probably
                      Lost talent?
                                       Likely
                      Your competition gains?
                               Almost Certainly
Option: Have Others Fill In the Gaps
                       Really?       Would you even
                        consider turning over your
                        company’s success to anyone but a
                        successful, seasoned, professional?
So What Are the Real Options?
                     Consider
                        Automated sales support manages your
                         pipeline.
                        Your own time tested messages are
                         delivered to the prospect as they indicate
                         interest.
                        Your sales team engages when a
                         customer is in the ‘buy’ mode.
                        Prospect activity is tracked and can be
                         analyzed to improve sales effectiveness.
                        Measuring behavior lets you better know
                         your prospect and their habits.
                        ‘Time to success’ for new staff is reduced.
But Don’t Believe Us...
 50% of qualified leads are not ready to purchase immediately. (Source:
  Gleanster)
 By 2020, customers will manage 85% of their relationship without talking to
  a human. (Source: Gartner Research)
 Companies that excel at lead nurturing generate 50% more sales ready leads
  at 33% lower cost. (Source: Forrester Research)
 Companies that automate lead management see a 10% or greater increase
  in revenue in 6-9 months. (Source: Gartner Research)
 Businesses that use marketing automation to nurture prospects experience
  a 451% increase in qualified leads. (Source: The Annuitas Group)
Would You Like More Information?
 Visit our Website
                      http://PinpointMediaStrategies.com
 Schedule a Webinar
                   Email Dave@PinpointMediaStrategies.com
 Give Me a Call
                       Dave Anderson (317) 361-5417

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The Growing Company

  • 1. The Growing Company A Modern Sales Dilemma
  • 2. Your Company is Having a Great Year!
  • 3. But Now You Must Sustain Your Position  Your sales team is powerful, experienced, and motivated.  They know your business inside and out.  They’ve been the reason for the incredible success you’ve realized.  The only problem…
  • 4. But Now You Must Sustain Your Position  How do you maintain results while your organization grows?  Do you add to your sales team?  Ask your existing team to do more?  Have others fill in the gaps?  Let’s consider the options…
  • 5. Option: Adding to Your Sales Team  High cost to recruit, interview, and train new Sales representatives.  Lead time to get new people ‘on the street’.  Even longer lead time to gain the experience and savvy of the existing team.  Customer confusion as new faces replace existing relationships.  Lost time with existing reps as they support the new team.
  • 6. Option: Adding to Your Sales Team Bottom Line:  Lost opportunities? Likely  Increased cost? Definitely  Customer confusion? Probably  Reduced efficiency? Absolutely
  • 7. Option: Ask Existing Team to Do More  Stretched thin, your sales team can loose important connections.  A lack of follow up and follow through will frustrate prospects.  Customer relationship management may be sacrificed.  Overworked sales pros will quit.  Reps who quit may go to competition taking with them valuable business and experience.
  • 8. Option: Ask Existing Team to Do More Bottom Line:  Lost opportunities? Absolutely  Customer Frustration? Probably  Lost talent? Likely  Your competition gains? Almost Certainly
  • 9. Option: Have Others Fill In the Gaps  Really? Would you even consider turning over your company’s success to anyone but a successful, seasoned, professional?
  • 10. So What Are the Real Options? Consider  Automated sales support manages your pipeline.  Your own time tested messages are delivered to the prospect as they indicate interest.  Your sales team engages when a customer is in the ‘buy’ mode.  Prospect activity is tracked and can be analyzed to improve sales effectiveness.  Measuring behavior lets you better know your prospect and their habits.  ‘Time to success’ for new staff is reduced.
  • 11. But Don’t Believe Us...  50% of qualified leads are not ready to purchase immediately. (Source: Gleanster)  By 2020, customers will manage 85% of their relationship without talking to a human. (Source: Gartner Research)  Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)  Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)  Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group)
  • 12. Would You Like More Information?  Visit our Website http://PinpointMediaStrategies.com  Schedule a Webinar Email Dave@PinpointMediaStrategies.com  Give Me a Call Dave Anderson (317) 361-5417