HEC Montréal Tech3Lab is a unique UX research infrastructure and expertise enabling multi-method user experience (UX) research. Tech3Lab was established to leverage methods and tools from disciplines such as neurosciences and neuropsychology in order to further understand the role of emotion and cognition in UX. It has received two infrastructure grants from CFI and the Government of Quebec. It permits the investigation of user-technology interactions using a multi-method approach based on the triangulation of neurophysiological, physiological, psychological, and behavioral data; all acquired and synchronized in real-time. Tech3Lab currently has 7 experimental environments. The presentation reviews recent and ongoing research projects conducted at HEC Montréal Tech3Lab and overviews the IT architecture enabling this research.
About Prof. Pierre-Majorique Léger Ph.D.
Dr Pierre-Majorique Léger is a Full professor in information technologies at HEC Montréal, director of the ERPsim Lab (erpsim.hec.ca) and co-director of Tech3Lab (tech3lab.hec.ca). He holds a Ph.D. in industrial engineering from École Polytechnique de Montréal and has done post-doctoral studies in information technologies at HEC Montréal and NYU Stern. He is also Invited professor at Henry B.Tippie College of Business (University of Iowa) and Tuck School of Business (Dartmouth University). Dr Léger is specialist in the field of user experience (UX). His research focuses on the use of neurophysiogical measures to infer emotional and cognitive states in IS context. He is a also principal inventor of ERPsim, a simulation game to teach business application software, which is now used in more than 220 universities worldwide and many Fortune 1000 organisations such as Boeing, Coca-Cola, 3M, Kraft, Caterpillar, Pfizer and SAP.
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Presentation to Canadian University Council of Chief Information Officers (CUCCIO)
1. PIERRE-MAJORIQUE LÉGER, Ph.D.
Co-director, Tech3Lab
Department of Information Technologies,
HEC Montréal
Canadian University Council of Chief Information Officers, November 17th 2015
HEC Montréal Tech3Lab :
Using neuroscience
to inform user
experience research
7. Charland, P., Léger, P. M., Sénécal, S., Courtemanche, F., Mercier, J., Skelling, Y., & Labonté-Lemoyne, E. (2015). Assessing the Multiple
Dimensions of Engagement to Characterize Learning: A Neurophysiological Perspective. JoVE (Journal of Visualized Experiments), (101), e52627-
e52627.
36. The effect of touching
on advertising effectiveness
• NEED FOR TOUCH
+• TACT ILE DEVICE
=
• UP TO 2X MORE CHANCES TO
RECOGNIZE BRANDS
37. The impact of
treadmill desk
on cognition
Seated
condition
Walking
condition
Treamill
habituation
Reading task
while walking
Reading task
while seated
Adjustment
of equipment
5 min. 40 min. 10 min. 10 min. 10 min.
EEG
Recall task
Post-
experimental
survey
▪▪ Proportion of EEG frequency band
power for electrodes with significant
differences between groups
38. Avec la permission de
ICI Radio-Canada
Texting while walking:
AN EXPENSIVE SWITCH COST
44. FLOW OF PLAYER (A)
=
DIFFICULT Y + COMPET ENCY
+
PLAYER (A)
+
PLAYER (B)
Predicting flow in
multiplayer context
66%
Bastarache, Léger, Courtemanche, Sénécal and Fredette (2015) Measuring Flow Using
Psychophysiological Data in a Multiplayer Gaming Context, Information Systems and
Neuroscience, Lecture Notes in Information Systems and Organisation.